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Praxis Home Retail Ltd. (IN:PRAXIS)
:PRAXIS
India Market

Praxis Home Retail Ltd. (PRAXIS) AI Stock Analysis

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IN:PRAXIS

Praxis Home Retail Ltd.

(PRAXIS)

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Neutral 45 (OpenAI - 5.2)
Rating:45Neutral
Price Target:
₹7.00
▼(-25.13% Downside)
Praxis Home Retail Ltd. faces significant financial challenges with declining revenues and high leverage, which are the most impactful factors on its stock score. Technical indicators suggest a bearish trend, further weighing down the score. Although the stock appears undervalued, the financial instability overshadows potential valuation benefits.
Positive Factors
Big-box DIY format & product breadth
Operating a large-format, broad-category DIY retail model provides durable advantages: scale purchasing, category cross-selling, and fixed-cost absorption across many SKUs. These structural benefits support margin recovery potential if top-line stabilizes and operations are optimized.
Mixed consumer and small-professional customer base
Serving both retail consumers and small professional customers diversifies demand and reduces reliance on a single segment. This structural customer mix supports repeat purchases, steadier demand for renovation supplies, and opportunities for targeted trade programs that can bolster long-term revenue resilience.
Access to external financing
The company has demonstrated the ability to secure financing, evidenced by positive financing cash flow. Structural access to capital can buy time for turnaround plans, refinancing, or restructuring, providing a runway to address operating cash deficits if lenders remain willing to support.
Negative Factors
Sharp revenue decline
A near-30% revenue contraction materially erodes economies of scale and increases per-unit fixed costs. Persistent top-line decline weakens renegotiating power with suppliers, reduces cash generation, and constrains reinvestment in stores or merchandising needed to restore competitiveness over the medium term.
Negative margins and sustained net losses
Consistent negative gross and net margins signal structural issues in pricing, cost of goods, or operating efficiency. Without margin recovery the business cannot self-fund investments or debt service, forcing reliance on external financing or painful cost restructuring to restore long-term viability.
High leverage and negative equity
Negative shareholders' equity and elevated leverage create solvency risk and limit strategic flexibility. High debt burdens restrict capital for store investment or inventory, raise refinancing risk during stress, and may trigger covenant or creditor actions that impair long-term recovery prospects.

Praxis Home Retail Ltd. (PRAXIS) vs. iShares MSCI India ETF (INDA)

Praxis Home Retail Ltd. Business Overview & Revenue Model

Company DescriptionPraxis Home Retail Limited engages in the business of home retailing through departmental stores in India. The company offers furniture, homeware, décor and furnishings, modular kitchen, kitchenware, electronics, and bathroom accessories, as well as customized solutions in kitchen and wardrobes, and interior design consultation and services for homes and offices. As of March 31, 2022, it owned and operated 43 stores in 28 cities under the HomeTown brand name, as well as operates www.hometown.in, a web portal. The company was founded in 2007 and is based in Mumbai, India. Praxis Home Retail Limited is a subsidiary of Future Corporate Resources Limited.
How the Company Makes MoneyPraxis Home Retail Ltd. generates revenue primarily through the sale of a diverse array of home improvement products in both physical stores and online. The company's key revenue streams include direct sales of DIY tools, gardening supplies, home furnishings, and decorative items. Additionally, PRAXIS benefits from seasonal promotions and special sales events, which drive increased foot traffic and online visits. The company may also engage in partnerships with manufacturers and suppliers, allowing it to offer exclusive products and promotions that enhance customer loyalty and encourage repeat business. Moreover, e-commerce sales have become a significant part of the revenue model, catering to the growing demand for online shopping in the home retail space.

Praxis Home Retail Ltd. Financial Statement Overview

Summary
Praxis Home Retail Ltd. is experiencing financial difficulties with declining revenues, high leverage, and negative profit margins. The company shows a concerning trajectory with persistent losses and negative cash flows, indicating a need for immediate strategic interventions.
Income Statement
45
Neutral
Praxis Home Retail Ltd. shows declining revenue with significant net losses over the years. Gross and net profit margins are negative, indicating operational challenges. The EBIT and EBITDA margins further reflect poor profitability. The company needs to address its revenue decline and improve cost management to stabilize its financial health.
Balance Sheet
30
Negative
The balance sheet reveals high leverage with a negative stockholders' equity, suggesting financial instability. The negative equity ratio and high debt-to-equity ratio present significant financial risk. The company's assets are insufficient to cover its liabilities, indicating potential solvency issues that need urgent attention.
Cash Flow
40
Negative
Praxis Home Retail Ltd. faces negative free cash flow, indicating challenges in generating sufficient cash from operations. The operating cash flow to net income ratio is unfavorable, reflecting inefficiencies in cash conversion. Positive financing cash flow in recent years has been unable to offset the operational cash flow issues.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue1.11B1.19B2.19B3.86B3.99B3.12B
Gross Profit429.10M494.31M1.03B415.50M1.54B638.17M
EBITDA-51.86M91.92M-273.56M367.72M801.57M-122.21M
Net Income-417.53M-349.79M-857.13M-210.14M142.36M-1.03B
Balance Sheet
Total Assets0.003.13B3.19B3.12B4.10B3.97B
Cash, Cash Equivalents and Short-Term Investments17.55M1.08B19.61M17.85M65.26M48.58M
Total Debt0.002.54B1.86B1.57B2.08B2.50B
Total Liabilities614.87M3.75B3.62B3.30B4.09B4.61B
Stockholders Equity-614.87M-614.87M-431.75M-179.50M7.65M-640.38M
Cash Flow
Free Cash Flow0.00-288.20M-355.36M642.16M212.04M506.44M
Operating Cash Flow0.00-274.88M-287.22M744.16M237.36M507.55M
Investing Cash Flow0.00-13.32M-66.25M-102.00M-25.31M-1.11M
Financing Cash Flow0.00285.80M355.23M-689.23M-195.36M-518.59M

Praxis Home Retail Ltd. Technical Analysis

Technical Analysis Sentiment
Negative
Last Price9.35
Price Trends
50DMA
9.12
Negative
100DMA
10.74
Negative
200DMA
11.33
Negative
Market Momentum
MACD
-0.61
Positive
RSI
20.79
Positive
STOCH
19.31
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For IN:PRAXIS, the sentiment is Negative. The current price of 9.35 is above the 20-day moving average (MA) of 8.45, above the 50-day MA of 9.12, and below the 200-day MA of 11.33, indicating a bearish trend. The MACD of -0.61 indicates Positive momentum. The RSI at 20.79 is Positive, neither overbought nor oversold. The STOCH value of 19.31 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for IN:PRAXIS.

Praxis Home Retail Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
69
Neutral
₹4.05B20.918.41%8.81%
64
Neutral
₹3.36B24.31-3.32%-29.05%
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
61
Neutral
₹2.38B3.920.57%5.48%816.63%
56
Neutral
₹2.18B-1.42
54
Neutral
₹2.50B8.837.37%-2.12%
45
Neutral
₹1.33B5.78-36.99%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
IN:PRAXIS
Praxis Home Retail Ltd.
7.20
-9.10
-55.83%
IN:JAYSREETEA
Jay Shree Tea & Industries Ltd.
82.43
-23.05
-21.85%
IN:MANOMAY
Manomay Tex India Ltd.
224.40
31.90
16.57%
IN:OSIAHYPER
Osia Hyper Retail Limited
14.13
-12.83
-47.59%
IN:SCPL
Sheetal Cool Products Ltd.
320.00
-0.95
-0.30%
IN:UNIVPHOTO
Universus Photo Imagings Ltd
198.90
-0.15
-0.08%

Praxis Home Retail Ltd. Corporate Events

Praxis Home Retail Publishes Unaudited Q3 and Nine-Month FY2025 Results
Feb 2, 2026

Praxis Home Retail Limited has notified the stock exchanges that it has published its standalone unaudited financial results for the quarter and nine months ended 31 December 2025 in English and Marathi newspapers, in compliance with securities listing regulations. The results, approved by the board on 30 January 2026, show continued reporting of total income and net profit/loss metrics, and the company has made the full financial statements available via QR code on its website and on the BSE and NSE portals, reinforcing regulatory transparency and providing stakeholders with updated financial information.

Praxis Home Retail Names Shashwat Nigam CEO to Lead Turnaround Drive
Jan 30, 2026

Praxis Home Retail Limited has appointed Shashwat Nigam as Chief Executive Officer and additional director for a three-year term starting 3 February 2026, following approval by its board and nomination and remuneration committee, and subject to shareholder approval. The company positions this leadership change as a key move to stabilise the business and drive a comprehensive turnaround and value-creation agenda, leveraging Nigam’s 18 years of experience in building and scaling consumer-centric businesses, recent hands-on involvement in Praxis’s restructuring and performance initiatives, and prior leadership roles at Entero Healthcare, Hindustan Unilever, and startup ventures, signalling an intensified focus on operational discipline and long-term performance improvement for stakeholders.

Praxis Home Retail Shuts Two Stores, Faces BSE Fine for Compliance Lapse
Jan 12, 2026

Praxis Home Retail Limited has shut down operations at two underperforming stores in Gachibowli, Hyderabad, and Rajarhat, Kolkata, citing operational unviability; these outlets contributed 2.66% and 7.48% respectively to the company’s FY25 revenue, and management said it is actively exploring alternative strategic locations to strengthen its retail network and competitive position. Separately, the company disclosed that BSE has levied a fine of Rs 3.6 lakh for a delayed submission of listing approval related to equity shares issued on warrant conversion, with Praxis characterizing the lapse as inadvertent while signaling ongoing attention to regulatory compliance.

Praxis Home Retail Announces Resignation of Category Head for Furniture
Jan 3, 2026

Praxis Home Retail Limited has announced the resignation of senior management member Mr. Ketan Gandhalikar, who served as Category Head and Head-Furniture, effective from the close of business on January 2, 2025, citing personal reasons and better opportunities, with the company confirming there are no other material reasons for his departure. The exit of a key category head, particularly overseeing the furniture segment, signals a notable change in the company’s leadership structure and could have operational implications for category strategy and execution, though Praxis has not yet disclosed its succession or replacement plans.

Praxis Home Retail Inducts Veteran Finance Executive Ravi Venkatraman as Independent Director
Dec 29, 2025

Praxis Home Retail Limited has appointed veteran finance executive Ravi Venkatraman as an Additional Independent Director for a five-year term starting December 30, 2025, subject to shareholder approval. Venkatraman, a chartered and cost accountant with over four decades of experience in the BFSI sector and a long tenure as Executive Director and CFO at Mahindra & Mahindra Financial Services, brings deep expertise in strategy, capital raising, governance, risk management and technology transformation, signaling Praxis’s intent to strengthen its board oversight and corporate governance as it navigates its next phase of growth.

Praxis Home Retail Faces Legal Challenge Over Lease Deed
Nov 3, 2025

Praxis Home Retail Limited has announced that an Interlocutory Application has been filed against it by Aegis Resolution Services Private Limited, related to a lease deed with Ojas Tradelease and Mall Management Private Limited. The application, which is yet to be admitted by the National Company Law Tribunal (NCLT), seeks to declare the lease deed as fraudulent and demands compensation from Praxis. The company is currently seeking legal advice and will assess the financial implications based on the proceedings’ outcome.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 02, 2025