Vertical IntegrationOwning cultivation, production and distribution creates durable control over product quality, supply consistency and pricing. This vertical model can sustain gross margins, lower unit costs over time, and protect against third-party supply disruptions as the company scales domestically and abroad.
Market Leadership In Medical CannabisA leading position in Israel and presence in other jurisdictions provides structural advantages: regulatory expertise, brand recognition with patients and providers, and preferential access to limited licensing. These traits support durable demand and a platform for measured international expansion.
Partnerships And Diversified Revenue StreamsEstablished partnerships with providers and pharmacies create repeat demand and lower customer acquisition costs, while research collaborations and potential licensing offer non-sales revenue and product pipeline optionality. Diversified streams reduce reliance on a single channel long-term.