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Prosperous Printing Company Limited (HK:8385)
:8385
Hong Kong Market

Prosperous Printing Company Limited (8385) AI Stock Analysis

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HK:8385

Prosperous Printing Company Limited

(8385)

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Neutral 43 (OpenAI - 5.2)
Rating:43Neutral
Price Target:
HK$0.16
▲(76.67% Upside)
The score is driven primarily by very weak financial performance (losses, negative cash flow, and negative equity implying solvency risk). Technicals also remain bearish with a clear downtrend despite oversold readings. Valuation offers limited support because the company is loss-making and no dividend yield is available.
Positive Factors
Diversified commercial revenue streams
Serving multiple end-markets (packaging, advertising, publishing) and holding long-term corporate contracts provides durable revenue diversification. This reduces single-market exposure, supports steadier order flows, and helps stabilize utilization and pricing over a multi-month horizon.
Advanced technology and sustainability focus
Investment in advanced printing tech and sustainable practices supports durable competitive differentiation. It can lower unit costs, meet evolving corporate procurement standards, and open higher-margin, eco-conscious client segments, sustaining demand and pricing power over months.
Channel partnerships and market reach
Established partnerships with local firms and e-commerce channels create recurring order pipelines and broaden distribution. Such channel diversification increases customer stickiness and reduces customer-concentration risk, supporting more predictable revenue visibility over time.
Negative Factors
Negative equity / insolvency risk
Negative shareholders’ equity is a structural capital deficiency that constrains financing options and creditor confidence. Over months this limits capacity to fund operations or invest, raises default risk on liabilities, and can force asset sales or restructuring, harming long-term viability.
Poor cash generation
Consistent negative operating and free cash flow undermines liquidity and the ability to finance working capital or capex internally. Persisting cash deficits force reliance on external financing, which may be costly or unavailable given the weak balance sheet, pressuring operations over months.
Sharp revenue decline and negative margins
A ~92% revenue collapse combined with negative gross and net margins signals durable demand loss and poor cost absorption. Over months this erodes scale economics, depresses margins, and magnifies leverage effects, making margin recovery and profitable operations materially more difficult.

Prosperous Printing Company Limited (8385) vs. iShares MSCI Hong Kong ETF (EWH)

Prosperous Printing Company Limited Business Overview & Revenue Model

Company DescriptionProsperous Printing Company Limited (8385) is a prominent player in the printing industry, specializing in high-quality commercial printing services. The company operates across various sectors, including packaging, advertising, and publishing, offering a wide range of products such as brochures, business cards, packaging materials, and promotional items. With a commitment to innovation and sustainability, Prosperous Printing employs advanced printing technologies and environmentally friendly practices to meet the diverse needs of its clients.
How the Company Makes MoneyThe company generates revenue primarily through the sale of its printing services and products. Key revenue streams include custom printing orders from businesses for marketing materials, packaging solutions for retail products, and publishing services for authors and content creators. Prosperous Printing may also engage in long-term contracts with corporate clients, providing consistent printing services that ensure a steady income. Additionally, partnerships with local businesses and e-commerce platforms enhance its market reach and customer base, further contributing to its earnings.

Prosperous Printing Company Limited Financial Statement Overview

Summary
Financial statements indicate severe weakness: declining revenue, persistent losses with negative gross/net margins, negative operating and free cash flow, and a balance sheet with negative stockholders’ equity signaling elevated solvency risk.
Income Statement
15
Very Negative
The income statement reveals a concerning trend with declining revenues and persistent losses. The gross profit margin has turned negative, indicating cost management issues. Net profit margin is also negative, reflecting ongoing profitability challenges. Revenue has decreased significantly over the years, and EBIT and EBITDA margins are negative, highlighting operational inefficiencies.
Balance Sheet
20
Very Negative
The balance sheet shows a deteriorating financial position with negative stockholders' equity, indicating insolvency risk. The debt-to-equity ratio is not calculable due to negative equity, but high total liabilities suggest significant leverage. The equity ratio is negative, reflecting a weak capital structure. The company faces substantial financial instability.
Cash Flow
25
Negative
Cash flow analysis indicates negative operating cash flow and free cash flow, suggesting liquidity issues. The free cash flow has declined, and the operating cash flow to net income ratio is negative, reflecting cash generation challenges. Despite some positive investing cash flow, overall cash flow management appears weak.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue7.79M50.06M146.21M194.83M281.81M278.94M
Gross Profit-5.76M-1.97M34.89M57.06M54.22M-4.43M
EBITDA-33.24M-45.29M5.81M-28.08M-50.10M-67.26M
Net Income-42.54M-45.61M-22.96M-59.66M-83.09M-100.82M
Balance Sheet
Total Assets100.49M158.44M233.78M300.50M381.32M471.36M
Cash, Cash Equivalents and Short-Term Investments19.00K849.00K3.02M1.26M2.05M1.55M
Total Debt123.89M113.16M144.93M180.90M161.29M200.15M
Total Liabilities162.40M167.59M199.52M242.69M251.03M263.01M
Stockholders Equity-61.91M-9.15M34.26M57.80M130.28M208.35M
Cash Flow
Free Cash Flow-21.65M-20.44M11.76M5.41M40.24M-34.88M
Operating Cash Flow-21.07M-19.86M11.94M10.36M42.55M-15.10M
Investing Cash Flow45.08M29.31M13.26M5.64M10.16M-14.03M
Financing Cash Flow-14.59M-11.23M-22.75M-21.08M-45.08M1.55M

Prosperous Printing Company Limited Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.09
Price Trends
50DMA
0.21
Negative
100DMA
0.18
Negative
200DMA
0.13
Positive
Market Momentum
MACD
-0.02
Negative
RSI
33.38
Neutral
STOCH
42.99
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:8385, the sentiment is Negative. The current price of 0.09 is below the 20-day moving average (MA) of 0.16, below the 50-day MA of 0.21, and below the 200-day MA of 0.13, indicating a neutral trend. The MACD of -0.02 indicates Negative momentum. The RSI at 33.38 is Neutral, neither overbought nor oversold. The STOCH value of 42.99 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:8385.

Prosperous Printing Company Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
HK$226.90M6.3912.81%18.18%-7.56%-2.06%
74
Outperform
HK$992.16M4.7614.20%7.86%-4.03%8.61%
63
Neutral
$10.79B15.437.44%2.01%2.89%-14.66%
63
Neutral
HK$180.00M-2.03-20.83%8.60%-26.30%-617.37%
53
Neutral
HK$94.00M-22.60-3.56%-14.40%-180.62%
50
Neutral
HK$837.80M-9.63-3.21%13.04%-11.14%-280.56%
43
Neutral
HK$15.35M-0.36-92.47%14.17%
* Industrials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:8385
Prosperous Printing Company Limited
0.15
0.06
77.11%
HK:1127
Lion Rock Group
1.34
0.15
12.61%
HK:0450
Hung Hing Printing Group Limited
0.93
0.04
4.85%
HK:1540
Left Field Printing Group Ltd.
0.46
0.05
10.98%
HK:1841
A.Plus Group Holdings Limited
0.24
0.07
41.57%
HK:1975
Sun Hing Printing Holdings Limited
0.38
0.04
11.61%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 15, 2026