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China 33 Media Group Ltd. (HK:8087)
:8087
Hong Kong Market

China 33 Media Group Ltd. (8087) AI Stock Analysis

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HK:8087

China 33 Media Group Ltd.

(8087)

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Neutral 50 (OpenAI - 5.2)
Rating:50Neutral
Price Target:
HK$7.50
▲(22.95% Upside)
The score is held back primarily by weak financial performance (ongoing losses, high leverage, and unstable/negative free cash flow). Technicals provide partial support due to strong momentum above key moving averages, but overbought signals raise near-term downside risk. Valuation is constrained by unprofitability and the lack of a stated dividend yield.
Positive Factors
Diversified revenue streams
Multiple monetization channels (subscriptions, advertising, creator partnerships) provide structural revenue diversification. Over the medium term this reduces reliance on a single income source, supports recurring revenue potential, and enhances resilience versus single-product media peers as the digital market evolves.
Improving gross margin and operating cash generation
An improving gross margin combined with positive operating cash flow versus net income indicates better cost control and some operational cash conversion. Structurally, this supports the company’s ability to fund content and platform investments without immediate reliance on external financing if trends persist.
Digital-first content strategy
A clear digital media and technology focus aligns with long-term secular growth in online video and streaming. This business model is scalable, benefits from platform effects and lower incremental distribution costs, and positions the company to capture expanding digital ad and subscription markets.
Negative Factors
Persistent unprofitability
Ongoing negative EBIT and net losses undermine long-term self-sufficiency, forcing reliance on financing or dilution to sustain operations. Persistent unprofitability also constrains reinvestment in content and product development, weakening competitive position if not reversed.
High leverage and declining equity
Significant leverage and falling equity reduce financial flexibility and increase insolvency risk during stress. Higher debt burdens raise interest and refinancing risks, limiting the company's ability to invest in content or technology and making it more vulnerable to sector downturns.
Volatile, negative free cash flow
Negative and volatile free cash flow erodes liquidity and forces dependence on external capital to fund operations and content spending. Over months, this can lead to dilution, higher financing costs, or curtailed investment, all of which impede scalable growth in a content-driven business.

China 33 Media Group Ltd. (8087) vs. iShares MSCI Hong Kong ETF (EWH)

China 33 Media Group Ltd. Business Overview & Revenue Model

Company DescriptionChina 33 Media Group Limited, an investment holding company, provides advertising services in Hong Kong, the People's Republic of China, and internationally. It operates through Printed Media Advertising, Outdoor and Digital Advertising, Film and Entertainment Investment, and Prepaid Card segments. The Printed Media Advertising segment sells advertising spaces in magazines distributed in train services in the People's Republic of China. The Outdoor and Digital Advertising segment sells advertising spaces on the billboards and LEDs installed at various railway stations, and conducts promotion campaigns in train stations, as well as provides online advertising through mobile applications and websites etc. The Film and Entertainment Investment segment engages in the investment for profit sharing on box office of movies and concerts; and distribution of film rights and television dramas. The Prepaid Card segment offers prepaid card services. The company also provides consulting and management services. China 33 Media Group Limited was incorporated in 2010 and is headquartered in Beijing, the People's Republic of China.
How the Company Makes MoneyChina 33 Media Group generates revenue through multiple key streams, including subscription fees from its online video streaming services, advertising revenue from digital platforms, and partnerships with content creators for production and distribution. The company monetizes its content by offering premium subscriptions that provide exclusive access to certain programs or series. Additionally, it earns significant income from advertising partnerships, where brands pay to promote their products within the company's digital content. Strategic collaborations with other media entities and advertisers further enhance its revenue potential, allowing China 33 Media Group to leverage its audience reach and content library.

China 33 Media Group Ltd. Financial Statement Overview

Summary
The company faces significant challenges across its financial statements, with persistent losses, a leveraged balance sheet, and volatile cash flows. Minor improvements in gross margins and operational cash generation are overshadowed by the need for substantial strategic shifts to enhance profitability and financial stability.
Income Statement
The Income Statement reflects continuous challenges with profitability. Despite a slight increase in revenue from 2023 to 2024, the company has been struggling with negative EBIT and net income. Gross profit margin improved in 2024, indicating some cost management improvements, but overall net profit margins remain significantly negative, highlighting persistent losses. Revenue growth has been inconsistent, further impacting financial stability.
Balance Sheet
The Balance Sheet shows a concerning financial structure with a low equity ratio and a high debt-to-equity ratio, reflecting significant leverage. The company's stockholders' equity has been declining, suggesting prolonged financial stress. Despite maintaining a reasonable cash position, the high liabilities relative to assets indicate ongoing risk.
Cash Flow
Cash Flow analysis reveals fluctuations in free cash flow, with negative free cash flow in 2024 indicating potential liquidity issues. Operating cash flow relative to net income is positive, suggesting some operational cash generation capability, but overall cash flow stability is weak, posing risks to long-term sustainability.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue35.20M35.45M34.61M71.05M97.94M95.22M
Gross Profit23.21M23.50M15.79M14.20M12.69M6.83M
EBITDA-37.11M-33.02M-52.37M-28.93M-52.81M-117.53M
Net Income-29.20M-23.09M-55.69M-57.47M-113.15M-123.67M
Balance Sheet
Total Assets463.35M361.60M273.41M364.88M343.93M410.06M
Cash, Cash Equivalents and Short-Term Investments50.85M42.84M32.37M15.67M32.16M33.91M
Total Debt2.89M19.22M13.79M12.55M11.21M10.92M
Total Liabilities462.64M331.23M239.01M280.85M217.85M173.26M
Stockholders Equity2.25M32.84M35.88M85.48M127.48M237.95M
Cash Flow
Free Cash Flow43.45M-1.33M9.33M-13.76M47.28M29.90M
Operating Cash Flow46.03M1.25M9.93M-13.76M47.98M31.49M
Investing Cash Flow14.08M4.54M5.87M4.55M-51.83M-47.76M
Financing Cash Flow-16.57M-341.00K-2.12M-884.00K-2.10M17.03M

China 33 Media Group Ltd. Technical Analysis

Technical Analysis Sentiment
Positive
Last Price6.10
Price Trends
50DMA
5.53
Positive
100DMA
5.46
Positive
200DMA
3.73
Positive
Market Momentum
MACD
0.46
Negative
RSI
90.04
Negative
STOCH
100.00
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:8087, the sentiment is Positive. The current price of 6.1 is above the 20-day moving average (MA) of 5.72, above the 50-day MA of 5.53, and above the 200-day MA of 3.73, indicating a bullish trend. The MACD of 0.46 indicates Negative momentum. The RSI at 90.04 is Negative, neither overbought nor oversold. The STOCH value of 100.00 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HK:8087.

China 33 Media Group Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (68)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
68
Neutral
$18.00B11.429.92%3.81%9.73%1.22%
50
Neutral
HK$1.04B-14.23-192.29%4.83%60.57%
47
Neutral
HK$95.45M-0.98-77.19%-77.93%11.26%
45
Neutral
HK$129.09M-3.08-29.79%-146.84%
41
Neutral
HK$60.28M-0.66
39
Underperform
HK$58.68M-1.05-87.05%72.21%
39
Underperform
HK$70.08M-0.2160.31%-73.59%
* Financial Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:8087
China 33 Media Group Ltd.
8.00
7.70
2566.67%
HK:9958
Litian Pictures Holdings Limited
0.16
0.04
32.52%
HK:1326
Transmit Entertainment Ltd.
0.03
>-0.01
-20.59%
HK:1566
CA Cultural Technology Group Ltd.
0.05
0.00
0.00%
HK:1616
A Metaverse Company
0.06
0.03
100.00%
HK:1740
Values Cultural Investment Limited
0.09
0.02
22.67%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 09, 2026