Haier Smart Home Co., Ltd. Class H (6690) AI Stock Analysis

• Market Cap: HK$216.42B
• Dividend Yield: 5.2%
• Average Volume (3M): 15.96M
• Price to Earnings (P/E): 10.6
• Beta (1Y): 0.84
• Revenue Growth: 19.14%
• EPS Growth: 14.07%
• Country: HK
• Employees: 122,733
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Furnishings, Fixtures & Appliances
• EPS (TTM): 0.26
• Shares Outstanding: 2,853,587,200
• 10 Day Avg. Volume: 13,342,925
• 30 Day Avg. Volume: 15,961,312
• PEG Ratio: 4.27
• Price to Book (P/B): 1.69
• Price to Sales (P/S): 0.68
• P/FCF Ratio: 11.61
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: HK$29.30
• Price Target Upside: 8.92% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 3
• EPS Forecast (FY): 2.51
• Revenue Forecast (FY): HK$357.91B

• Rating: 68 Neutral
• Price Target: HK$24.00 ▼(-10.78% Downside)
• Action: Downgraded Date: 03/29/26
• Date: Action: Downgraded 03/29/26

The score is supported primarily by solid financial performance (steady margins/ROE and consistently positive operating/free cash flow) and attractive valuation (low P/E and high dividend yield). This is tempered by weak technicals, with the stock trading below key moving averages and negative MACD, despite oversold RSI/Stoch readings.

Positive Factors

Diverse smart-home product portfolio

Haier's broad product set across refrigeration, laundry, HVAC and kitchen appliances plus an emphasis on connected/IoT features and global distribution creates durable revenue diversity. Multiple categories and channels support cross-selling, scale in manufacturing, and resilience to single-market shocks.

Negative Factors

2025 revenue decline (-7.3%)

A 7.3% revenue drop in 2025 signals weakening end-market demand or mix deterioration. Sustained top-line contractions can erode operating leverage, pressure margins and cash flow, and limit the company's ability to fund product development and international expansion over the next several quarters.

Haier Smart Home Co., Ltd. Class H Business Overview & Revenue Model

Company Description

Haier Smart Home Co., Ltd. engages in the research, development, production, and sale of smart home appliances in Asia, Europe, the United States, Australia, Africa, and internationally. The company operates through three segments: China Smart Hom...

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Haier Smart Home Co., Ltd. engages in the research, development, production, and sale of smart home appliances in Asia, Europe, the United States, Australia, Africa, and internationally. The company operates through three segments: China Smart Hom...

How the Company Makes Money

Haier Smart Home makes money primarily by selling home appliances and smart home products to consumers through a mix of retail, distributor/wholesale, and direct/online channels. Its core revenue streams typically include (1) major appliance sales...

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Haier Smart Home makes money primarily by selling home appliances and smart home products to consumers through a mix of retail, distributor/wholesale, and direct/online channels. Its core revenue streams typically include (1) major appliance sales...

Haier Smart Home Co., Ltd. Class H Financial Statement Overview

Breakdown	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	293.93B	285.98B	261.43B	243.51B	227.56B
Gross Profit	77.93B	79.49B	81.28B	76.29B	71.07B
EBITDA	28.24B	33.07B	28.11B	24.42B	21.46B
Net Income	19.05B	18.74B	16.60B	14.71B	13.08B
Balance Sheet
Total Assets	295.92B	290.11B	253.38B	235.84B	217.46B
Cash, Cash Equivalents and Short-Term Investments	59.67B	56.82B	56.97B	54.66B	48.64B
Total Debt	66.52B	27.93B	32.69B	32.35B	26.18B
Total Liabilities	168.45B	171.72B	147.47B	141.13B	136.38B
Stockholders Equity	118.75B	111.37B	103.51B	93.42B	79.81B
Cash Flow
Free Cash Flow	17.33B	16.47B	15.36B	11.95B	15.76B
Operating Cash Flow	25.95B	26.54B	25.26B	20.15B	23.13B
Investing Cash Flow	-17.25B	-20.07B	-17.09B	-8.92B	-8.07B
Financing Cash Flow	-17.21B	-7.91B	-7.84B	-3.82B	-15.64B

Haier Smart Home Co., Ltd. Class H Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 26.90
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Positive
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:6690, the sentiment is Negative. The current price of 26.9 is above the 20-day moving average (MA) of 23.65, above the 50-day MA of 25.36, and above the 200-day MA of 25.13, indicating a bearish trend. The MACD of -1.36 indicates Positive momentum. The RSI at 18.32 is Positive, neither overbought nor oversold. The STOCH value of 6.61 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:6690.

Haier Smart Home Co., Ltd. Class H Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
0921	69 Neutral	HK$33.11B	8.94	19.03%	5.70%	2.29%	3.18%
6690	68 Neutral	HK$216.42B	10.56	16.61%	5.20%	19.14%	14.07%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
1691	46 Neutral	HK$6.16B	-35.44	-4.81%	―	1.29%	-386.78%

Haier Smart Home Co., Ltd. Class H Corporate Events