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Li Ning Company Limited (HK:2331)
:2331
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Li Ning Company (2331) AI Stock Analysis

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HK

Li Ning Company

(OTC:2331)

Rating:77Outperform
Price Target:
HK$18.50
▲(13.92%Upside)
Li Ning Company receives a strong overall stock score driven by robust financial performance, characterized by revenue growth and solid profitability. The slightly positive technical indicators and attractive valuation reinforce the company's investment appeal. Key risks include the need to sustain growth momentum and address slight declines in net income.
Positive Factors
Consumer Spending and Market Reception
Key catalysts include increased consumer spending and positive market reception of its professional running shoes.
Footwear Sales Growth
Footwear sales growth could continue in 2025, offsetting softer apparel sales.
Valuation
The stock is trading at 14x FY25E P/E, which is not too demanding, especially when compared to the 10-year average of 25x.
Negative Factors
Operating Profit Margin
The operating profit margin is likely to fall mostly due to increased efforts on advertising, promotion, research and development, and talent acquisitions.
Profit Margin Pressure
Rising pressure for more retail discounts to destock could lead to a year-over-year drop in gross profit margin.
Retail Sales Trends
There are quite a few headwinds, including sluggish retail sales trends and potential misses in store openings.

Li Ning Company (2331) vs. iShares MSCI Hong Kong ETF (EWH)

Li Ning Company Business Overview & Revenue Model

Company DescriptionLi Ning Company Limited engages in the research and development, design, manufacture, marketing, distribution, and retail of sporting goods in the People's Republic of China. The company offers sporting goods, including footwear, apparel, equipment, and accessories for professional and leisure purposes primarily under the LI-NING brand. It also develops, manufactures, markets, distributes, and/or sells outdoor sports products under the AIGLE brand; table tennis under the Double Happiness brand name; fashionable fitness products for dance and yoga under the Danskin brand; and badminton under the Kason brand name. As of December 31, 2021, the company operated 7,137 conventional stores, flagship stores, China LI-NING stores, factory outlets, and multi-brand stores under the LI-NING brand. Li Ning Company Limited was founded in 1990 and is headquartered in Beijing, the People's Republic of China.
How the Company Makes MoneyLi Ning Company makes money through a diversified revenue model centered around the sale of sportswear and equipment. The primary revenue streams include the direct sale of athletic footwear, apparel, and sports equipment through its extensive retail network comprising company-operated stores, e-commerce platforms, and franchised outlets. Li Ning also earns revenue from wholesale distribution to third-party retailers. The company has strategically partnered with international and domestic athletes and sports teams to enhance brand visibility and market penetration. Additionally, Li Ning invests in marketing collaborations and sponsorships to bolster its brand image and drive sales growth. The company's focus on innovation, fashion-forward designs, and the use of advanced materials has contributed significantly to its competitive edge and revenue generation.

Li Ning Company Financial Statement Overview

Summary
Li Ning Company shows strong financial health with robust revenue growth, high profitability, and a solid balance sheet. The company's effective cost management and strong cash flow generation further enhance its financial position. Potential risks include slight declines in net income and the need to maintain growth momentum.
Income Statement
85
Very Positive
Li Ning Company demonstrated strong revenue growth, with a 3.9% increase in the latest year. The gross profit margin remained robust at 49.4%, and the net profit margin was healthy at 10.5%. However, there was a slight decline in net income compared to the previous year. EBIT and EBITDA margins were strong, reflecting effective cost management.
Balance Sheet
88
Very Positive
The company maintains a solid balance sheet with a low debt-to-equity ratio of 0.07, indicating low financial leverage. The equity ratio of 73.1% reflects a strong capital structure. Return on equity stood at 11.5%, demonstrating effective use of equity capital.
Cash Flow
82
Very Positive
Li Ning's cash flow position is strong, with a 31.1% increase in free cash flow. The operating cash flow to net income ratio is 1.75, showing strong cash generation relative to earnings. The free cash flow to net income ratio is 1.25, indicating efficient cash conversion.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue28.68B27.60B25.80B22.57B14.46B
Gross Profit14.16B13.35B12.48B11.97B7.09B
EBITDA6.12B6.31B6.97B6.53B3.31B
Net Income3.01B3.19B4.06B4.01B1.70B
Balance Sheet
Total Assets35.71B34.21B33.65B30.27B14.59B
Cash, Cash Equivalents and Short-Term Investments15.76B8.94B8.03B15.15B7.19B
Total Debt1.94B2.54B2.14B1.32B1.05B
Total Liabilities9.60B9.80B9.31B9.17B5.90B
Stockholders Equity26.10B24.41B24.33B21.10B8.69B
Cash Flow
Free Cash Flow3.76B2.87B2.08B5.50B2.02B
Operating Cash Flow5.27B4.69B3.91B6.53B2.76B
Investing Cash Flow-839.62M-2.45B-9.48B-6.54B-991.55M
Financing Cash Flow-2.32B-4.22B-1.89B7.60B-513.49M

Li Ning Company Technical Analysis

Technical Analysis Sentiment
Positive
Last Price16.24
Price Trends
50DMA
15.65
Positive
100DMA
15.90
Positive
200DMA
16.05
Positive
Market Momentum
MACD
0.13
Positive
RSI
52.91
Neutral
STOCH
48.70
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:2331, the sentiment is Positive. The current price of 16.24 is below the 20-day moving average (MA) of 16.41, above the 50-day MA of 15.65, and above the 200-day MA of 16.05, indicating a neutral trend. The MACD of 0.13 indicates Positive momentum. The RSI at 52.91 is Neutral, neither overbought nor oversold. The STOCH value of 48.70 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HK:2331.

Li Ning Company Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
77
Outperform
HK$41.94B12.8011.92%5.19%1.85%-6.19%
62
Neutral
$16.95B10.84-7.26%3.63%1.71%-25.14%
$33.25B16.5228.11%2.37%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:2331
Li Ning Company
16.24
1.87
13.01%
ANPDF
ANTA Sports Products
12.75
3.69
40.73%

Li Ning Company Corporate Events

Li Ning Grants Over 11 Million Share Options to Directors and Participants
Jul 17, 2025

Li Ning Company Limited has announced the grant of 11,017,500 share options to certain directors and eligible participants under its Share Option Scheme. These options, representing approximately 0.43% of the total shares in issue, are exercisable at a price of HK$16.14 per share and are subject to a vesting schedule from 2026 to 2029. The announcement highlights the company’s commitment to aligning the interests of its management and stakeholders, potentially enhancing its market positioning and operational effectiveness.

The most recent analyst rating on (HK:2331) stock is a Hold with a HK$15.90 price target. To see the full list of analyst forecasts on Li Ning Company stock, see the HK:2331 Stock Forecast page.

Li Ning Reports Modest Growth in Q2 2025 Amid Retail Adjustments
Jul 14, 2025

Li Ning Company Limited reported a low-single-digit increase in retail sell-through for the second quarter of 2025, with e-commerce showing mid-single-digit growth, despite a decline in offline retail channels. The total number of Li Ning POS in China saw a net decrease, reflecting strategic adjustments in their retail operations.

The most recent analyst rating on (HK:2331) stock is a Hold with a HK$15.90 price target. To see the full list of analyst forecasts on Li Ning Company stock, see the HK:2331 Stock Forecast page.

Li Ning Company Limited Secures Shareholder Approval for Key Resolutions at AGM
Jun 12, 2025

Li Ning Company Limited announced the successful passage of all resolutions at its Annual General Meeting held on June 12, 2025. Key resolutions included the adoption of financial statements, declaration of a final dividend, and re-election of directors. The approval of these resolutions reflects strong shareholder support and positions the company for continued operational stability and strategic growth.

The most recent analyst rating on (HK:2331) stock is a Hold with a HK$15.90 price target. To see the full list of analyst forecasts on Li Ning Company stock, see the HK:2331 Stock Forecast page.

Li Ning Announces Final Dividend for 2024
Jun 12, 2025

Li Ning Company Limited has announced a final cash dividend of RMB 0.2073 per share for the financial year ending December 31, 2024. The dividend, approved on June 12, 2025, will be paid in Hong Kong dollars at an exchange rate of RMB 1 to HKD 1.093, amounting to HKD 0.2266 per share. The ex-dividend date is set for June 16, 2025, with the payment date scheduled for June 27, 2025. This announcement reflects the company’s financial health and commitment to delivering shareholder value.

The most recent analyst rating on (HK:2331) stock is a Hold with a HK$15.90 price target. To see the full list of analyst forecasts on Li Ning Company stock, see the HK:2331 Stock Forecast page.

Li Ning Enhances Audit Committee Governance
Jun 11, 2025

Li Ning Company Limited has outlined the terms of reference for its Audit Committee, emphasizing the importance of governance and oversight in its operations. The committee, composed solely of non-executive directors, is tasked with maintaining the integrity of financial reporting and ensuring the independence of the external auditor. This move is aimed at strengthening the company’s audit processes and enhancing transparency, which is crucial for maintaining investor confidence and regulatory compliance.

The most recent analyst rating on (HK:2331) stock is a Hold with a HK$15.90 price target. To see the full list of analyst forecasts on Li Ning Company stock, see the HK:2331 Stock Forecast page.

Li Ning Company Updates Remuneration Committee Terms
Jun 11, 2025

Li Ning Company Limited has updated the terms of reference for its Remuneration Committee, which is responsible for advising on the remuneration policies for directors and senior management. The committee, composed mainly of independent non-executive directors, will ensure fair and transparent remuneration practices, aligning with corporate goals and industry standards, while safeguarding against conflicts of interest.

The most recent analyst rating on (HK:2331) stock is a Hold with a HK$15.90 price target. To see the full list of analyst forecasts on Li Ning Company stock, see the HK:2331 Stock Forecast page.

Li Ning Updates Nomination Committee Terms to Strengthen Governance
Jun 11, 2025

Li Ning Company Limited has revised the terms of reference for its Nomination Committee, which is responsible for formulating nomination policies for Board members and Senior Management. The committee’s duties include reviewing the Board’s structure, size, and diversity, evaluating the Group’s organizational strategy, and recommending suitable candidates for directorships and senior management positions. These changes aim to enhance the company’s governance and ensure alignment with its corporate strategy.

The most recent analyst rating on (HK:2331) stock is a Hold with a HK$15.90 price target. To see the full list of analyst forecasts on Li Ning Company stock, see the HK:2331 Stock Forecast page.

Li Ning Company Announces AGM and Key Resolutions for 2025
May 20, 2025

Li Ning Company Limited has announced its upcoming Annual General Meeting (AGM) scheduled for June 12, 2025, in Hong Kong. Key resolutions include the adoption of the 2024 financial statements, the declaration of a final dividend, re-election of independent non-executive directors, and the appointment of Ernst & Young as the company’s auditor. Additionally, the company seeks shareholder approval for a general mandate to issue additional shares, which could impact its capital structure and market positioning.

The most recent analyst rating on (HK:2331) stock is a Hold with a HK$15.90 price target. To see the full list of analyst forecasts on Li Ning Company stock, see the HK:2331 Stock Forecast page.

Li Ning Proposes Auditor Change to Ernst & Young
May 14, 2025

Li Ning Company Limited has announced a proposed change of auditor, with PricewaterhouseCoopers set to retire following the upcoming annual general meeting in June 2025. The company intends to appoint Ernst & Young as the new auditor, a decision supported by the Audit Committee to enhance corporate governance and maintain auditor independence. This change is expected to benefit the company and its shareholders by ensuring high-quality audit services.

The most recent analyst rating on (HK:2331) stock is a Hold with a HK$15.90 price target. To see the full list of analyst forecasts on Li Ning Company stock, see the HK:2331 Stock Forecast page.

Li Ning Reports Modest Growth in Q1 2025 Amid POS Adjustments
Apr 28, 2025

Li Ning Company Limited reported a low-single-digit increase in retail sell-through for the first quarter of 2025, with notable growth in e-commerce sales. However, the company experienced a net decrease in the number of retail and wholesale points of sale in China, reflecting a strategic adjustment in its distribution network.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 18, 2025