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Li Ning Company Limited (HK:2331)
:2331
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Li Ning Company (2331) AI Stock Analysis

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HK:2331

Li Ning Company

(2331)

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Outperform 76 (OpenAI - 4o)
Rating:76Outperform
Price Target:
HK$19.50
â–˛(14.04% Upside)
Li Ning Company's strong financial performance and reasonable valuation are key strengths, supported by a solid earnings call. However, technical indicators suggest potential short-term weakness, and challenges in certain product categories could impact future growth.
Positive Factors
Strong Cash Position
A strong cash position provides Li Ning with the financial flexibility to invest in growth opportunities, manage debt, and weather economic downturns, supporting long-term stability.
Footwear and Accessories Growth
Growth in footwear and accessories indicates strong consumer demand and effective product strategies, contributing to sustained revenue expansion and market share gains.
Strategic Partnerships
Partnerships with major sports organizations enhance brand visibility and credibility, driving long-term brand equity and customer loyalty.
Negative Factors
Decrease in Apparel Revenue
A decline in apparel revenue suggests challenges in product appeal or market competition, potentially impacting overall growth and profitability.
Gross Profit Margin Decline
A declining gross profit margin indicates increased cost pressures or pricing challenges, which can erode profitability if not addressed.
Basketball Category Downturn
A downturn in the basketball category highlights market-specific challenges, potentially affecting segment revenue and necessitating strategic adjustments.

Li Ning Company (2331) vs. iShares MSCI Hong Kong ETF (EWH)

Li Ning Company Business Overview & Revenue Model

Company DescriptionLi Ning Company Limited engages in the research and development, design, manufacture, marketing, distribution, and retail of sporting goods in the People's Republic of China. The company offers sporting goods, including footwear, apparel, equipment, and accessories for professional and leisure purposes primarily under the LI-NING brand. It also develops, manufactures, markets, distributes, and/or sells outdoor sports products under the AIGLE brand; table tennis under the Double Happiness brand name; fashionable fitness products for dance and yoga under the Danskin brand; and badminton under the Kason brand name. As of December 31, 2021, the company operated 7,137 conventional stores, flagship stores, China LI-NING stores, factory outlets, and multi-brand stores under the LI-NING brand. Li Ning Company Limited was founded in 1990 and is headquartered in Beijing, the People's Republic of China.
How the Company Makes MoneyLi Ning generates revenue through multiple key streams, primarily through the sale of its sportswear products, including footwear, apparel, and accessories, which are distributed through a combination of direct sales and a network of franchised retail stores. The company also earns income from e-commerce platforms and partnerships with third-party retailers. In addition to its core product lines, Li Ning has leveraged strategic collaborations and endorsements with athletes and sports teams, enhancing brand visibility and driving sales. The company has invested in marketing initiatives and sponsorships, which not only elevate brand awareness but also attract a wider customer base, contributing to its overall revenue growth.

Li Ning Company Earnings Call Summary

Earnings Call Date:Aug 21, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Mar 12, 2026
Earnings Call Sentiment Neutral
The earnings call presented a mix of positive and negative aspects. The company showed growth in revenue and strong performance in the footwear and accessories segments, particularly in e-commerce and professional running shoes. However, challenges were evident in the apparel and basketball categories, with declining gross profit and net margins. The company's strategic partnerships and strong cash position are positive indicators for future growth.
Q2-2025 Updates
Positive Updates
Revenue Growth
Revenue grew by 3.3% to RMB 14.817 billion, and net operating cash inflow stood at RMB 24.11 billion.
Footwear and Accessories Growth
Footwear revenue grew by 5% year-on-year, and accessories revenue increased by 24%, driven by the Badminton category.
E-commerce Performance
E-commerce revenue increased by 1 percentage point to 31% of total revenue, with retail sell-through achieving a high single-digit percentage increase.
Professional Running Shoes Success
Professional running shoes sales exceeded 14 million pairs, with the core running shoes surpassing 5.26 million pairs.
Strong Cash Position
Net cash increased by RMB 1.61 billion year-on-year to RMB 19.191 billion, ensuring strong support for future opportunities.
Strategic Partnerships
Signed a contract to become the official partner of the Chinese Olympic Committee and the Chinese national sports delegation from 2025 to 2028.
Negative Updates
Decrease in Apparel Revenue
Apparel revenue decreased by 3% year-on-year.
Gross Profit Margin Decline
Gross profit margin decreased by 0.4 percentage points to 50% due to intensified promotional competition and channel structure adjustments.
Basketball Category Downturn
Basketball sell-through was down 20%, with the overall basketball market facing a downturn.
Direct Retail Revenue Decline
Direct retail revenue decreased by 4% year-on-year, with a decrease of 217 POS due to store structure optimization.
Net Margin Decline
Net margin decreased by 1.9 percentage points from 13.6% in the same period last year to 11.7%.
Company Guidance
During the call, Li Ning Company Limited provided several key financial and operational metrics for the first half of 2025. The company reported a revenue growth of 3.3%, reaching RMB 14.817 billion, with a net profit of RMB 1.737 billion and a net profit margin of 11.7%. The gross profit margin slightly decreased by 0.4 percentage points to 50%. The company maintained a healthy financial condition, with a net operating cash inflow of RMB 24.11 billion and an average working capital percentage of 7.3% relative to revenue. The Board of Directors proposed an interim dividend of RMB 0.3359 per share, maintaining a dividend payout ratio of 50%. Retail sales for the LI-NING main brand experienced low single-digit growth across all channels, while footwear revenue grew by 5% year-on-year, accounting for 56% of total revenue. In contrast, apparel revenue decreased by 3%, and accessories revenue increased by 24%, driven by the Badminton category, which grew by 38% and contributed 7% to the group's total revenue. Online sales outperformed offline sales, with e-commerce revenue rising by 1 percentage point to 31% of total revenue. The company also noted a slight decrease in direct retail revenue share to 23%, while wholesale revenue share increased by 1 percentage point to 46%. Despite a challenging market environment, Li Ning continued to focus on channel optimization and strategic investment in core product categories and brand development to drive long-term growth.

Li Ning Company Financial Statement Overview

Summary
Li Ning Company shows strong financial health with robust revenue growth, high profitability, and a solid balance sheet. Effective cost management and strong cash flow generation enhance its financial position, despite slight declines in net income.
Income Statement
85
Very Positive
Li Ning Company demonstrated strong revenue growth, with a 3.9% increase in the latest year. The gross profit margin remained robust at 49.4%, and the net profit margin was healthy at 10.5%. However, there was a slight decline in net income compared to the previous year. EBIT and EBITDA margins were strong, reflecting effective cost management.
Balance Sheet
88
Very Positive
The company maintains a solid balance sheet with a low debt-to-equity ratio of 0.07, indicating low financial leverage. The equity ratio of 73.1% reflects a strong capital structure. Return on equity stood at 11.5%, demonstrating effective use of equity capital.
Cash Flow
82
Very Positive
Li Ning's cash flow position is strong, with a 31.1% increase in free cash flow. The operating cash flow to net income ratio is 1.75, showing strong cash generation relative to earnings. The free cash flow to net income ratio is 1.25, indicating efficient cash conversion.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue29.15B28.68B27.60B25.80B22.57B14.46B
Gross Profit14.34B14.16B13.35B12.48B11.97B7.09B
EBITDA6.22B6.12B6.31B6.97B6.53B3.31B
Net Income2.80B3.01B3.19B4.06B4.01B1.70B
Balance Sheet
Total Assets36.78B35.71B34.21B33.65B30.27B14.59B
Cash, Cash Equivalents and Short-Term Investments17.05B15.76B8.94B8.03B15.15B7.19B
Total Debt1.78B1.94B2.54B2.14B1.32B1.05B
Total Liabilities9.61B9.60B9.80B9.31B9.17B5.90B
Stockholders Equity27.17B26.10B24.41B24.33B21.10B8.69B
Cash Flow
Free Cash Flow3.52B3.76B2.87B2.08B5.50B2.02B
Operating Cash Flow4.95B5.27B4.69B3.91B6.53B2.76B
Investing Cash Flow3.14B-839.62M-2.45B-9.48B-6.54B-991.55M
Financing Cash Flow-2.33B-2.32B-4.22B-1.89B7.60B-513.49M

Li Ning Company Technical Analysis

Technical Analysis Sentiment
Positive
Last Price17.10
Price Trends
50DMA
17.66
Negative
100DMA
17.06
Positive
200DMA
16.26
Positive
Market Momentum
MACD
-0.14
Positive
RSI
48.51
Neutral
STOCH
17.87
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:2331, the sentiment is Positive. The current price of 17.1 is above the 20-day moving average (MA) of 17.09, below the 50-day MA of 17.66, and above the 200-day MA of 16.26, indicating a neutral trend. The MACD of -0.14 indicates Positive momentum. The RSI at 48.51 is Neutral, neither overbought nor oversold. The STOCH value of 17.87 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HK:2331.

Li Ning Company Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
76
Outperform
$42.97B14.2110.53%4.30%4.12%-7.17%
68
Neutral
$222.50B13.8625.06%3.17%13.55%13.30%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:2331
Li Ning Company
17.10
0.32
1.88%
HK:2020
ANTA Sports Products
80.50
-6.56
-7.53%

Li Ning Company Corporate Events

Li Ning Reports Mixed Q3 2025 Performance with E-commerce Growth
Oct 24, 2025

Li Ning Company Limited reported a mid-single-digit decline in retail sell-through for the third quarter of 2025, with offline channels experiencing a high-single-digit drop. However, e-commerce saw a high-single-digit growth. The total number of LI-NING POS in China increased by 33 since the previous quarter, while LI-NING YOUNG POS saw a net increase of 45. Despite these changes, the announcement is based on unaudited data, and stakeholders are advised to exercise caution.

The most recent analyst rating on (HK:2331) stock is a Buy with a HK$19.50 price target. To see the full list of analyst forecasts on Li Ning Company stock, see the HK:2331 Stock Forecast page.

Li Ning’s Earnings Call: Mixed Sentiments and Strategic Growth
Sep 1, 2025

The recent earnings call of Li Ning Company Limited presented a balanced mix of optimism and challenges. The company reported growth in revenue and strong performance in its footwear and accessories segments, particularly in e-commerce and professional running shoes. However, the apparel and basketball categories faced hurdles, with declining gross profit and net margins. Strategic partnerships and a robust cash position were highlighted as positive indicators for future growth.

Li Ning Clarifies 2025 Interim Dividend and Member Register Closure
Aug 22, 2025

Li Ning Company Limited has issued a clarification announcement regarding its 2025 Interim Results, specifically addressing the arrangement of the closure of the register of members and the declaration of an interim dividend. The interim dividend is set at RMB33.59 cents per ordinary share, payable in Hong Kong Dollars, and will be distributed to shareholders and holders of convertible securities based on specific record dates in September 2025. This announcement ensures transparency in the company’s dividend distribution process and maintains confidence among stakeholders.

The most recent analyst rating on (HK:2331) stock is a Buy with a HK$19.50 price target. To see the full list of analyst forecasts on Li Ning Company stock, see the HK:2331 Stock Forecast page.

Li Ning Announces Interim Dividend for 2025
Aug 22, 2025

Li Ning Company Limited has announced an interim cash dividend of RMB 0.3359 per share for the six months ending June 30, 2025, which will be paid in Hong Kong dollars at an exchange rate of RMB 1 to HKD 1.095842. The dividend reflects the company’s financial health and commitment to returning value to shareholders, with the payment date set for September 16, 2025, following a record date of September 8, 2025.

The most recent analyst rating on (HK:2331) stock is a Buy with a HK$19.50 price target. To see the full list of analyst forecasts on Li Ning Company stock, see the HK:2331 Stock Forecast page.

Li Ning Reports Modest Revenue Growth Amid Profit Decline
Aug 22, 2025

Li Ning Company Limited, a prominent player in the sportswear industry, is engaged in the design, manufacture, and distribution of sports-related footwear, apparel, equipment, and accessories primarily in China. In its recent earnings report for the first half of 2025, Li Ning Company Limited announced a revenue increase of 3.3% to RMB14.8 billion, despite a slight decline in net profit attributable to equity holders, which fell by 11% to RMB1.74 billion. The company’s gross profit margin experienced a minor decline to 50%, while EBITDA margin stood at 23.7%. Li Ning’s e-commerce channels showed robust growth, contributing significantly to the overall revenue increase, while sales from franchised distributors also rose. However, revenue from direct operations saw a decline, reflecting challenges in the retail sector. Looking ahead, Li Ning remains focused on optimizing its channel structure and enhancing brand competitiveness, with management expressing confidence in achieving sustainable growth through strategic investments and operational improvements.

Li Ning Reports Revenue Growth and Stable Financial Health in H1 2025
Aug 21, 2025

Li Ning Company Limited reported a 3.3% increase in revenue to RMB14,817 million for the first half of 2025, despite a slight decline in gross profit margin. The company’s net profit attributable to equity holders was RMB1,737 million, with a net profit margin of 11.7%. The board declared an interim dividend of RMB33.59 cents per share. Operationally, the company saw low-single-digit growth in retail sell-through across its platforms, with a healthy inventory turnover and a strong performance of new products in offline channels. These results indicate stable financial health and effective inventory management, positioning the company well in the competitive sportswear market.

The most recent analyst rating on (HK:2331) stock is a Buy with a HK$19.50 price target. To see the full list of analyst forecasts on Li Ning Company stock, see the HK:2331 Stock Forecast page.

Li Ning Announces Interim Dividend for 2025
Aug 21, 2025

Li Ning Company Limited has announced an interim cash dividend of RMB 0.3359 per share for the six months ending June 30, 2025, with a payment date set for September 5, 2025. This announcement reflects the company’s financial health and commitment to providing returns to its shareholders, potentially enhancing its attractiveness to investors and strengthening its position in the competitive sportswear market.

The most recent analyst rating on (HK:2331) stock is a Buy with a HK$19.50 price target. To see the full list of analyst forecasts on Li Ning Company stock, see the HK:2331 Stock Forecast page.

Li Ning Schedules Board Meeting for Interim Results and Dividend Decision
Aug 11, 2025

Li Ning Company Limited has announced that its board of directors will convene on August 21, 2025, to approve the interim results for the first half of the year and consider declaring an interim dividend. This meeting is significant as it will provide insights into the company’s financial performance and strategic decisions, potentially impacting its market positioning and stakeholder interests.

The most recent analyst rating on (HK:2331) stock is a Hold with a HK$15.90 price target. To see the full list of analyst forecasts on Li Ning Company stock, see the HK:2331 Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 29, 2025