Strong Performance in India
In the third quarter, India delivered double-digit revenue growth, translating into strong EBITDA performance. The Budweiser brand continued to grow ahead of the industry with the volume and revenue of the Premium and Super Premium portfolio increasing by double digits.
Innovation and Market Expansion in South Korea
South Korea's market saw success with nonalcoholic beers and flavored variants like Cass 0.0 and Cass Lemon Squeeze. The overall revenue per hectoliter grew, driven by ongoing revenue management initiatives and a positive brand mix. Cass ALL Zero was launched, emphasizing a 4 Zero concept, and the market maintained a flat volume while revenues grew by mid-single digits.
Advancements in BEES Platform
The BEES B2B wholesaler and customer engagement platform expanded to over 320 cities across China, enhancing commercial capabilities and customer relationships.