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Gold.com (GOLD)
NYSE:GOLD

Gold.com (GOLD) AI Stock Analysis

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GOLD

Gold.com

(NYSE:GOLD)

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Neutral 62 (OpenAI - 5.2)
Rating:62Neutral
Price Target:
$44.00
â–²(9.75% Upside)
The score is driven primarily by mixed financial performance—strong revenue and cash-flow improvement offset by very thin margins and low ROE. Technicals show a strong uptrend but are overextended (high RSI/Stoch), while valuation is a key drag due to the very high P/E and zero dividend. Earnings-call takeaways are balanced: notable strategic moves and growth, but higher costs and a quarterly net loss.
Positive Factors
Cash Flow Generation
A sustained surge in free cash flow and near-1:1 FCF-to-net-income ratio signal strong cash conversion. Reliable cash generation supports capital allocation for acquisitions, working capital and debt management, reducing financing risk and enabling strategic investments across commodity cycles.
Direct-to-Consumer Scale (Monex)
Acquiring Monex materially expands Gold.com's direct-to-consumer footprint, adding an established brand and customer base. This structural move should improve customer acquisition, cross-sell potential and recurring retail volumes, strengthening long-term revenue diversification and unit economics.
Rebrand and NYSE Listing
The corporate rebrand and NYSE relisting enhance brand visibility and investor access while enabling marketing initiatives (eg, co-branded credit card). Higher profile and unified identity can sustain customer acquisition, partnerships, and retention over the medium term.
Negative Factors
Weak Profitability
Persistently razor-thin gross and net margins and low ROE limit returns to shareholders and reduce buffers for cost shocks. In a commodity-linked business, such low structural profitability heightens sensitivity to spread compression and volume volatility, constraining long-term value creation.
Rising Operating Costs
A sharp, sustained increase in SG&A expands the fixed cost base and raises the break-even point. If customer growth or pricing power falters, elevated operating expenses can erode operating leverage, pressuring margins, cash flow and the ability to fund strategic initiatives without trade-offs.
Concentration & Inventory Risk
A large inventory position combined with a steep decline in silver volumes concentrates exposure to metal price swings and working-capital strain. High nonrestricted inventories tie up capital and amplify liquidity and margin risk if market spreads tighten or demand shifts, stressing cash cycles.

Gold.com (GOLD) vs. SPDR S&P 500 ETF (SPY)

Gold.com Business Overview & Revenue Model

Company DescriptionGold.com, Inc., together with its subsidiaries, operates as a precious metals trading company. It operates in three segments: Wholesale Sales & Ancillary Services, Direct-to-Consumer, and Secured Lending. The Wholesale Sales & Ancillary Services segment sells gold, silver, platinum, and palladium in the form of bars, plates, powders, wafers, grains, ingots, and coins. This segment also offers various ancillary services, including financing, storage, consignment, logistics, and various customized financial programs; and designs and produces minted silver products. The Direct-to-Consumer segment provides access to an array of gold, silver, copper, platinum, and palladium products through its websites and marketplaces. It operates five company-owned websites targeting specific niches within the precious metals retail market. This segment also operates as a direct retailer of precious metals to the investor community and markets its precious metal products on television, radio, and the internet, as well as through customer service outreach. The Secured Lending segment originates and acquires commercial loans secured by bullion and numismatic coins; and serves coin and precious metal dealers, investors, and collectors. The company serves customers, including financial institutions, bullion retailers, industrial manufacturers and fabricators, sovereign mints, refiners, coin and metal dealers, investors, collectors, and e-commerce and other retail customers. It has operations in the United States, rest of North America, Europe, the Asia Pacific, Africa, and Australia. A-Mark Precious Metals, Inc. was founded in 1965 and is headquartered in El Segundo, California.
How the Company Makes MoneyA-Mark generates revenue primarily through the buying and selling of precious metals, earning profits from the spread between purchase and sale prices. Key revenue streams include wholesale trading of bullion and coins, where the company capitalizes on market fluctuations and customer demand. Additionally, A-Mark offers storage and logistics services for precious metals, which also contribute to its earnings. The company has established significant partnerships with mining companies, financial institutions, and other entities in the precious metals market, further enhancing its revenue potential through increased transaction volumes and service offerings.

Gold.com Financial Statement Overview

Summary
A-Mark Precious Metals shows strong revenue growth and improved cash flow metrics, which are positive indicators for future performance. However, low profit margins and return on equity highlight challenges in profitability. The balance sheet reflects improved leverage, but further efforts are needed to enhance shareholder returns.
Income Statement
65
Positive
A-Mark Precious Metals shows a mixed performance in its income statement. The company has experienced a positive revenue growth rate of 8.8% TTM, indicating a strong upward trajectory. However, the gross profit margin is relatively low at 1.9%, and the net profit margin is also thin at 0.16%, suggesting limited profitability. The EBIT and EBITDA margins are modest, reflecting operational challenges. Overall, while revenue growth is promising, profitability remains a concern.
Balance Sheet
70
Positive
The balance sheet of A-Mark Precious Metals reveals a moderate financial position. The debt-to-equity ratio has improved to 0.54 TTM, indicating better leverage management compared to previous periods. Return on equity is low at 2.75% TTM, reflecting limited returns for shareholders. The equity ratio stands at a healthy 24.9%, suggesting a stable capital structure. While leverage has decreased, the company needs to enhance its profitability to improve ROE.
Cash Flow
75
Positive
A-Mark Precious Metals demonstrates strong cash flow performance with a significant free cash flow growth rate of 222.4% TTM. The operating cash flow to net income ratio is 0.14, indicating efficient cash generation relative to net income. The free cash flow to net income ratio is high at 0.95, showing robust cash flow conversion. Despite past volatility, the recent improvement in cash flow metrics is a positive sign for financial stability.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue11.94B10.98B9.70B9.29B8.16B7.61B
Gross Profit240.37M210.92M173.25M294.67M261.76M210.20M
EBITDA85.40M90.39M133.71M247.22M215.71M223.46M
Net Income7.40M17.32M68.55M156.36M132.54M159.64M
Balance Sheet
Total Assets2.58B2.22B1.83B1.55B1.44B1.19B
Cash, Cash Equivalents and Short-Term Investments89.22M77.74M48.64M39.32M37.78M101.41M
Total Debt297.53M906.72M775.11M670.58M597.72M484.57M
Total Liabilities1.88B1.51B1.17B945.18M952.19M827.64M
Stockholders Equity643.97M649.52M607.63M599.12M488.61M362.62M
Cash Flow
Free Cash Flow463.25M141.67M45.16M-52.05M-92.05M-54.77M
Operating Cash Flow475.29M152.35M60.93M-47.27M-89.17M-52.65M
Investing Cash Flow-131.56M-104.67M-63.60M6.84M-60.56M-130.39M
Financing Cash Flow-301.44M-18.58M11.98M-12.27M86.11M232.13M

Gold.com Technical Analysis

Technical Analysis Sentiment
Positive
Last Price40.09
Price Trends
50DMA
31.24
Positive
100DMA
28.62
Positive
200DMA
25.30
Positive
Market Momentum
MACD
2.69
Negative
RSI
69.45
Neutral
STOCH
68.27
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GOLD, the sentiment is Positive. The current price of 40.09 is above the 20-day moving average (MA) of 36.24, above the 50-day MA of 31.24, and above the 200-day MA of 25.30, indicating a bullish trend. The MACD of 2.69 indicates Negative momentum. The RSI at 69.45 is Neutral, neither overbought nor oversold. The STOCH value of 68.27 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GOLD.

Gold.com Risk Analysis

Gold.com disclosed 49 risk factors in its most recent earnings report. Gold.com reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Gold.com Peers Comparison

Overall Rating
UnderperformOutperform
Sector (68)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
68
Neutral
$18.00B11.429.92%3.81%9.73%1.22%
* Financial Sector Average
Performance Comparison

Gold.com Corporate Events

Business Operations and StrategyDelistings and Listing Changes
Gold.com Rebrands and Moves to NYSE
Neutral
Dec 4, 2025

On December 2, 2025, A-Mark Precious Metals, Inc. officially changed its name to Gold.com, Inc. and transferred its stock listing from Nasdaq to the New York Stock Exchange, adopting the new trading symbol ‘GOLD’. This rebranding effort, which included launching a new corporate website, aims to strengthen the company’s market presence without affecting stockholder rights or the stock’s CUSIP number.

The most recent analyst rating on (GOLD) stock is a Buy with a $32.00 price target. To see the full list of analyst forecasts on Gold.com stock, see the GOLD Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 07, 2026