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Crimson Tide PLC (GB:TIDE)
LSE:TIDE
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Crimson Tide (TIDE) AI Stock Analysis

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GB:TIDE

Crimson Tide

(LSE:TIDE)

Rating:58Neutral
Price Target:
68.00p
▲(4.62% Upside)
Crimson Tide's stock score is primarily influenced by its challenging financial performance, with declining revenues and profitability. However, positive technical momentum and strategic corporate changes provide a counterbalance, indicating potential for future growth. Valuation remains a concern due to ongoing losses and lack of dividends.

Crimson Tide (TIDE) vs. iShares MSCI United Kingdom ETF (EWC)

Crimson Tide Business Overview & Revenue Model

Company DescriptionCrimson Tide plc provides mobility solutions and related software development services primarily in the United Kingdom and Ireland. It provides mpro5, a mobile business solution that provides software, Windows Azure cloud infrastructure, and installation and support, as well as job scheduling, alerting, and reporting services. The company offers mpro5 for iOS, Android, Windows Phone 8, and Blackberry 10. It is also involved in reselling third party software, and related development and support services. The company was founded in 1996 and is based in Tunbridge Wells, the United Kingdom.
How the Company Makes MoneyCrimson Tide generates revenue primarily through the sale of its software solutions and subscription-based services. The company charges clients a recurring fee for access to its mobile application and cloud services, which include ongoing support, updates, and customization options. Key revenue streams also include professional services such as implementation, training, and consulting, which help clients effectively integrate and utilize the technology. Additionally, Crimson Tide benefits from strategic partnerships with industry leaders that enhance its market reach and drive customer acquisition, further contributing to its earnings.

Crimson Tide Financial Statement Overview

Summary
Crimson Tide's financial performance is mixed. While its balance sheet shows moderate strength with a high equity ratio and good liquidity, the income statement reveals declining revenue and negative net income, indicating operational challenges. Cash flow is inconsistent, with significant outflows and capital expenditure pressures, highlighting the need for improved efficiency.
Income Statement
45
Neutral
Crimson Tide's income statement reveals a challenging period with declining revenue and negative net income in recent years. The gross profit margin remains high, indicating strong product margins, but negative EBIT and net income margins point to significant operational challenges. Revenue has declined from the previous year, highlighting growth issues.
Balance Sheet
60
Neutral
The balance sheet shows moderate strength with a high equity ratio, indicating low leverage and financial stability. Although the debt-to-equity ratio is low, the continuous decline in stockholder's equity over recent years could be concerning. The company maintains a solid cash position, suggesting good liquidity.
Cash Flow
50
Neutral
Crimson Tide's cash flow analysis shows inconsistent free cash flow, with significant outflows in recent years. The operating cash flow to net income ratio is positive, indicating some ability to generate cash from operations despite net losses. The free cash flow to net income ratio is negative, reflecting capital expenditure pressures.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue5.97M6.16M5.35M4.11M3.54M
Gross Profit5.23M5.31M4.49M3.31M2.87M
EBITDA130.00K402.00K-683.00K-7.00K945.00K
Net Income-1.02M-305.00K-1.14M-607.00K734.00K
Balance Sheet
Total Assets8.18M9.69M10.05M10.33M5.20M
Cash, Cash Equivalents and Short-Term Investments2.07M3.25M3.62M5.74M1.18M
Total Debt496.00K667.00K755.00K103.00K288.00K
Total Liabilities1.70M2.18M2.19M1.28M1.20M
Stockholders Equity6.48M7.50M7.86M9.04M4.01M
Cash Flow
Free Cash Flow-978.00K-179.00K-2.03M-895.00K1.03M
Operating Cash Flow130.00K1.25M-240.00K155.00K1.59M
Investing Cash Flow-1.11M-1.43M-1.79M-1.05M-581.00K
Financing Cash Flow-211.00K-184.00K-93.00K5.46M-153.00K

Crimson Tide Technical Analysis

Technical Analysis Sentiment
Positive
Last Price65.00
Price Trends
50DMA
63.00
Positive
100DMA
58.45
Positive
200DMA
78.11
Negative
Market Momentum
MACD
0.60
Positive
RSI
79.12
Negative
STOCH
47.22
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:TIDE, the sentiment is Positive. The current price of 65 is equal to the 20-day moving average (MA) of 65.00, above the 50-day MA of 63.00, and below the 200-day MA of 78.11, indicating a neutral trend. The MACD of 0.60 indicates Positive momentum. The RSI at 79.12 is Negative, neither overbought nor oversold. The STOCH value of 47.22 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:TIDE.

Crimson Tide Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
61
Neutral
$36.32B7.12-7.26%1.97%7.79%-9.36%
58
Neutral
£4.27M-1.14%
£2.35M-32.12%
£2.01M
£1.45M-556.25%
53
Neutral
£2.89M-117.29%-3.60%-729.74%
41
Neutral
£2.27M
46.82%48.15%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:TIDE
Crimson Tide
65.00
-85.00
-56.67%
GB:ACRM
Drumz
1.15
-1.60
-58.18%
GB:SYME
Supply@ME
0.01
0.00
0.00%
GB:SORT
Location Sciences Group Plc
19.00
-53.50
-73.79%
GB:RDT
Rosslyn Data Technologies
3.90
-5.35
-57.84%
GB:AIQ
AIQ Limited
3.50
0.50
16.67%

Crimson Tide Corporate Events

Executive/Board ChangesBusiness Operations and Strategy
Crimson Tide Appoints Jon Clarke as CEO to Drive Growth
Positive
Jul 22, 2025

Crimson Tide plc has appointed Jon Clarke as the new Chief Executive Officer, effective immediately. Clarke, who has been serving as the Interim Chief Operating Officer, brings a wealth of experience from various leadership roles in the technology and service sectors. His appointment is expected to drive the company’s growth and strengthen its market position, as Crimson Tide aims to capitalize on significant opportunities and deliver long-term value to its shareholders.

Business Operations and Strategy
Crimson Tide PLC Announces Major Change in Voting Rights
Negative
Jul 14, 2025

Crimson Tide PLC has announced a significant change in its voting rights structure, with Mr. William Christopher Currie, through William Currie Investments Ltd, reducing his stake from 5.29% to 2.02%. This reduction in voting rights could impact the company’s governance and decision-making processes, potentially altering its strategic direction and influencing stakeholder confidence.

Product-Related AnnouncementsBusiness Operations and Strategy
Crimson Tide Secures Major Contract Renewal with Booker
Positive
Jul 7, 2025

Crimson Tide plc has announced a significant contract renewal with Booker, a major UK wholesaler, for its mpro5 platform. The three-year contract, valued at over £1.0 million, expands the scope of mpro5’s implementation to fully digitize Booker’s health and safety systems across all UK sites, enhancing real-time analytics and decision-making. This renewal highlights the platform’s market fit and the company’s potential for further growth with other clients.

Executive/Board ChangesBusiness Operations and Strategy
Crimson Tide Appoints New Finance Director
Positive
Jul 4, 2025

Crimson Tide plc has announced the appointment of Rachael Rowe as the new Finance Director, effective from September 8, 2025. Rachael brings 20 years of financial experience, having held leadership roles at Saga plc and Richemont Group. She will replace Peter Hurter, who will step down at the end of August but remain as a consultant for a smooth transition. This leadership change is expected to further develop Crimson Tide’s operations and strengthen its market position.

Business Operations and Strategy
Crimson Tide PLC Announces Major Shareholding Change
Neutral
Jun 12, 2025

Crimson Tide PLC has announced a significant change in its shareholding structure, with Herbert Stuart Bottomley and his close family acquiring a major interest in the company’s shares. This acquisition, which crosses the 3% threshold of voting rights, could influence the company’s strategic decisions and impact its market positioning.

Executive/Board ChangesBusiness Operations and Strategy
Crimson Tide Announces New Chair and Broker Appointment
Positive
Jun 5, 2025

Crimson Tide PLC has appointed Chris Fielding as the new Non-Executive Chair, succeeding Barrie Whipp, who will remain as a consultant. This leadership change aims to leverage Chris’s extensive experience in corporate finance to guide the company through its next growth phase. Additionally, Allenby Capital Limited has been appointed as the company’s Nominated Adviser and sole Broker, signaling a strategic move to strengthen its market position.

Business Operations and StrategyFinancial Disclosures
Crimson Tide Reports Interim Results Amid Strategic Restructuring
Neutral
May 30, 2025

Crimson Tide plc announced its second interim results for the six months ended December 31, 2024, reporting a loss of £1 million due to exceptional costs from aborted M&A activities. Despite a 3% year-on-year revenue decline attributed to Covid-era deal churn and slow sales cycles, the company has implemented strategic changes, including management restructuring and software upgrades, to enhance profitability and customer satisfaction. The company remains optimistic about its profitability and growth potential, supported by its high-margin revenue model and recent contract wins, such as a five-year deal with London’s Elizabeth line consortium.

Business Operations and Strategy
Crimson Tide Secures Contract Renewal with Major UK Supermarket
Positive
May 29, 2025

Crimson Tide plc has announced the renewal of a contract with a major British supermarket for three years, with a break clause after one year for unsatisfactory performance. This renewal is expected to generate an Annual Recurring Revenue of £660,000 in the first year, with potential for growth based on performance. The contract, valued at nearly £2 million, will support the supermarket’s transition from paper-based processes, enhancing compliance and operational execution. This renewal underscores Crimson Tide’s capability to deliver scalable solutions and strengthens its position in the retail sector.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 22, 2025