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Crimson Tide PLC (GB:TIDE)
LSE:TIDE

Crimson Tide (TIDE) AI Stock Analysis

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GB:TIDE

Crimson Tide

(LSE:TIDE)

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Neutral 58 (OpenAI - 5.2)
Rating:58Neutral
Price Target:
83.00p
▲(7.10% Upside)
Crimson Tide's overall stock score is driven by its financial performance challenges, including declining revenues and profitability. However, positive technical indicators and strategic corporate events, such as contract renewals and a return to profitability, provide some optimism. The valuation remains a concern due to negative earnings and lack of dividends.
Positive Factors
Subscription recurring revenue
A subscription model for mpro5 creates recurring, predictable revenue and higher customer lifetime value. Over 2-6 months this durability supports forward planning, recurring cash inflows, and upsell of customization/support services, helping stabilize top-line volatility.
Strong product gross margins
High gross margins reflect scalable software economics and efficient delivery of the core platform. Sustained product margins provide room to invest in R&D and sales while absorbing operating cost pressure, enabling operating leverage if revenue trends stabilize.
Low leverage and solid liquidity
A high equity ratio and solid cash position reduce solvency risk and preserve strategic optionality. Low leverage enables funding of product development, contract delivery, or targeted M&A without excessive refinancing risk, improving resilience over the medium term.
Negative Factors
Declining revenue and net losses
Sustained revenue decline and recurring net losses signal structural growth and commercialization issues. Over months this undermines reinvestment capacity, pressures margins, and risks churn if product-market fit or sales effectiveness are not restored, limiting durable recovery.
Inconsistent and negative free cash flow
Negative and volatile free cash flow constrains the company's ability to fund operations and strategic initiatives internally. Over a 2-6 month horizon this may force reliance on external financing or cost cuts, reducing flexibility to pursue growth or sustain service levels.
Investor stake reduction and reporting delays
A major investor reducing stake and delayed financial reporting raise governance and execution risk. Such events can erode stakeholder confidence, complicate access to capital and distract management, creating medium-term uncertainty around strategic delivery and leadership effectiveness.

Crimson Tide (TIDE) vs. iShares MSCI United Kingdom ETF (EWC)

Crimson Tide Business Overview & Revenue Model

Company DescriptionCrimson Tide plc provides mobility solutions and related software development services primarily in the United Kingdom and Ireland. It provides mpro5, a mobile business solution that provides software, Windows Azure cloud infrastructure, and installation and support, as well as job scheduling, alerting, and reporting services. The company offers mpro5 for iOS, Android, Windows Phone 8, and Blackberry 10. It is also involved in reselling third party software, and related development and support services. The company was founded in 1996 and is based in Tunbridge Wells, the United Kingdom.
How the Company Makes MoneyCrimson Tide generates revenue through a subscription-based model for its mpro5 software platform, where clients pay recurring fees for access to the service, along with additional charges for customization and support. Key revenue streams include software licenses, maintenance, and additional professional services such as training and implementation support. The company also benefits from strategic partnerships with other technology providers, which expand its market reach and enhance its service offerings. Additionally, Crimson Tide may receive income from consulting services and integration projects that complement its core software solutions.

Crimson Tide Financial Statement Overview

Summary
Crimson Tide faces challenges with declining revenues and profitability, as seen in its negative income margins and revenue trends. The balance sheet presents a stable liquidity position with low leverage, but declining equity is a concern. Cash flow struggles highlight the need for improved operational efficiency and cost management.
Income Statement
Crimson Tide's income statement reveals a challenging period with declining revenue and negative net income in recent years. The gross profit margin remains high, indicating strong product margins, but negative EBIT and net income margins point to significant operational challenges. Revenue has declined from the previous year, highlighting growth issues.
Balance Sheet
The balance sheet shows moderate strength with a high equity ratio, indicating low leverage and financial stability. Although the debt-to-equity ratio is low, the continuous decline in stockholder's equity over recent years could be concerning. The company maintains a solid cash position, suggesting good liquidity.
Cash Flow
Crimson Tide's cash flow analysis shows inconsistent free cash flow, with significant outflows in recent years. The operating cash flow to net income ratio is positive, indicating some ability to generate cash from operations despite net losses. The free cash flow to net income ratio is negative, reflecting capital expenditure pressures.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue6.25M5.97M6.16M5.35M4.11M3.54M
Gross Profit4.49M5.23M5.31M4.49M3.31M2.87M
EBITDA616.00K130.00K402.00K-683.00K-7.00K945.00K
Net Income-85.00K-1.02M-305.00K-1.14M-607.00K734.00K
Balance Sheet
Total Assets9.19M8.18M9.69M10.05M10.33M5.20M
Cash, Cash Equivalents and Short-Term Investments2.50M2.07M3.25M3.62M5.74M1.18M
Total Debt148.00K496.00K667.00K755.00K103.00K288.00K
Total Liabilities1.83M1.70M2.18M2.19M1.28M1.20M
Stockholders Equity7.36M6.48M7.50M7.86M9.04M4.01M
Cash Flow
Free Cash Flow546.00K-978.00K-179.00K-2.03M-895.00K1.03M
Operating Cash Flow1.15M130.00K1.25M-240.00K155.00K1.59M
Investing Cash Flow-1.16M-1.11M-1.43M-1.79M-1.05M-581.00K
Financing Cash Flow-356.00K-211.00K-184.00K-93.00K5.46M-153.00K

Crimson Tide Technical Analysis

Technical Analysis Sentiment
Positive
Last Price77.50
Price Trends
50DMA
70.59
Positive
100DMA
65.33
Positive
200DMA
61.76
Positive
Market Momentum
MACD
2.81
Negative
RSI
61.82
Neutral
STOCH
61.12
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:TIDE, the sentiment is Positive. The current price of 77.5 is above the 20-day moving average (MA) of 76.33, above the 50-day MA of 70.59, and above the 200-day MA of 61.76, indicating a bullish trend. The MACD of 2.81 indicates Negative momentum. The RSI at 61.82 is Neutral, neither overbought nor oversold. The STOCH value of 61.12 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:TIDE.

Crimson Tide Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
63
Neutral
£109.57M-140.44-1.08%2.00%9.69%-319.35%
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
61
Neutral
£197.76M47.359.59%0.80%22.80%-32.13%
61
Neutral
£90.01M175.870.78%0.80%1.07%11.25%
60
Neutral
£44.86M268.181.73%-68.87%
58
Neutral
£5.26M
57
Neutral
£21.06M-6.79-29.25%10.00%34.02%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:TIDE
Crimson Tide
80.00
-25.00
-23.81%
GB:CKT
Checkit plc
19.50
1.25
6.85%
GB:NET
Netcall
118.00
10.42
9.69%
GB:TRCS
Tracsis
302.50
-115.08
-27.56%
GB:GETB
GetBusy Plc
88.50
34.50
63.89%
GB:SAAS
Microlise Group Holdings Ltd.
95.50
-0.40
-0.42%

Crimson Tide Corporate Events

Business Operations and StrategyFinancial Disclosures
Crimson Tide Loses Major Retail Contract but Frees Resources to Pursue Higher-Margin SaaS Growth
Negative
Dec 24, 2025

Crimson Tide has received formal notice from a major retail client that it will exercise a break clause to end its contract with the mpro5 provider effective 31 March 2026, a deal that accounted for about 12% of the group’s annual recurring revenue but operated on below-average margins due to heavy bespoke development work. While the contract loss will hit near-term revenue, management plans to redeploy the freed resources into higher-margin opportunities and core product development to support its scalable SaaS ambitions, and has meanwhile reversed churn with two other customers, securing 12‑month renewal agreements worth around £14,700 in combined monthly recurring revenue following a renewed focus on retention.

The most recent analyst rating on (GB:TIDE) stock is a Hold with a £70.00 price target. To see the full list of analyst forecasts on Crimson Tide stock, see the GB:TIDE Stock Forecast page.

Other
Herald Investment Management Reduces Stake in Crimson Tide
Negative
Dec 4, 2025

Crimson Tide plc has announced that Herald Investment Management Limited no longer holds a notifiable shareholding in the company. This change in shareholding could potentially impact the company’s market perception and investor relations, as it may signal a shift in confidence or strategy from a significant investor.

The most recent analyst rating on (GB:TIDE) stock is a Hold with a £61.00 price target. To see the full list of analyst forecasts on Crimson Tide stock, see the GB:TIDE Stock Forecast page.

Business Operations and StrategyExecutive/Board Changes
Crimson Tide PLC Grants Share Options to Leadership Team
Positive
Nov 27, 2025

Crimson Tide PLC has announced the granting of 522,702 share options under its EMI share option scheme, with significant allocations to key leadership figures, including CEO Jon Clarke and Finance Director Rachael Rowe. The move aims to align management incentives with investor guidelines, potentially driving further progress and benefiting shareholders.

The most recent analyst rating on (GB:TIDE) stock is a Hold with a £61.00 price target. To see the full list of analyst forecasts on Crimson Tide stock, see the GB:TIDE Stock Forecast page.

Business Operations and StrategyExecutive/Board ChangesFinancial Disclosures
Crimson Tide Returns to Profitability Amid Management Changes
Positive
Nov 19, 2025

Crimson Tide plc reported its interim results for the six months ending October 31, 2025, showing a return to profitability with a revenue of £2.95 million. The company has undergone significant management changes, resulting in reduced overheads and improved EBITDA. The churn rate has decreased, and significant contract renewals with major clients have been secured, indicating a positive outlook for future growth and stability.

The most recent analyst rating on (GB:TIDE) stock is a Hold with a £61.00 price target. To see the full list of analyst forecasts on Crimson Tide stock, see the GB:TIDE Stock Forecast page.

Business Operations and Strategy
Crimson Tide Secures £3.88 Million Contract Extension with Global Retailer
Positive
Nov 10, 2025

Crimson Tide plc has secured a three-year contract extension valued at £3.88 million with a major global retailer, reinforcing its mpro5 app’s role as a critical platform in the retailer’s operations. This renewal highlights the app’s scalability and configurability, supporting the retailer’s digital transformation and consolidating multiple systems into a single platform, which is integral to their strategy through 2026. The contract renewal also signifies Crimson Tide’s successful customer retention and growth strategy, as four of its five largest clients have renewed agreements this financial year, providing a strong foundation for future growth.

The most recent analyst rating on (GB:TIDE) stock is a Hold with a £61.00 price target. To see the full list of analyst forecasts on Crimson Tide stock, see the GB:TIDE Stock Forecast page.

Shareholder Meetings
Crimson Tide PLC Announces Successful AGM Resolutions
Positive
Oct 31, 2025

Crimson Tide PLC announced that all resolutions at its Annual General Meeting were successfully passed, demonstrating strong shareholder support. The results indicate a stable governance structure and positive stakeholder sentiment, which may bolster the company’s market position and operational confidence.

The most recent analyst rating on (GB:TIDE) stock is a Hold with a £61.00 price target. To see the full list of analyst forecasts on Crimson Tide stock, see the GB:TIDE Stock Forecast page.

Business Operations and StrategyFinancial DisclosuresShareholder Meetings
Crimson Tide Reports Strategic Progress and Stable Financials at AGM
Positive
Oct 31, 2025

Crimson Tide has reported progress in its strategic initiatives aimed at sustainable growth, including renewing major customer contracts and building a pipeline in its key focus areas. The company’s performance aligns with its growth expectations, and it maintains a stable cash position, with plans to announce interim results by mid-December.

The most recent analyst rating on (GB:TIDE) stock is a Hold with a £61.00 price target. To see the full list of analyst forecasts on Crimson Tide stock, see the GB:TIDE Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 07, 2025