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Brooks Macdonald Group PLC (GB:BRK)
LSE:BRK
UK Market

Brooks Macdonald (BRK) AI Stock Analysis

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GB:BRK

Brooks Macdonald

(LSE:BRK)

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Outperform 72 (OpenAI - 5.2)
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Outperform 72 (OpenAI - 5.2)
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Outperform 72 (OpenAI - 5.2)
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Outperform 72 (OpenAI - 5.2)
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Outperform 72 (OpenAI - 5.2)
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Outperform 72 (OpenAI - 5.2)
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Outperform 72 (OpenAI - 5.2)
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Outperform 72 (OpenAI - 5.2)
,
Outperform 72 (OpenAI - 5.2)
,
Outperform 72 (OpenAI - 5.2)
,
Outperform 72 (OpenAI - 5.2)
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Outperform 72 (OpenAI - 5.2)
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Outperform 72 (OpenAI - 5.2)
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Outperform 72 (OpenAI - 5.2)
Rating:72Outperform
Price Target:
1,582.00 p
▲(11.02% Upside)
Action:ReiteratedDate:01/04/26
The score is driven primarily by strong financial position (low leverage and solid margins), partially offset by revenue/FCF softness and mixed technical momentum. Valuation is supported by the ~4.9% dividend yield but constrained by a ~24.9 P/E.
Positive Factors
Low leverage / strong balance sheet
Very low debt-to-equity (~0.10) gives enduring financial flexibility: it reduces refinancing and interest risks, supports steady dividend and buyback capacity, and allows the firm to invest in growth or absorb AUM shocks without needing external capital if market volatility recurs.
Recurring AUM fee business model
A fee model tied to AUM creates durable, recurring revenue that scales with asset growth and market appreciation. High client retention and steady inflows translate into predictable fee income and operating leverage, helping margins remain resilient over multi-month horizons.
Solid operating margins
Robust EBIT and EBITDA margins indicate structural operating efficiency and pricing power in advisory services. These margins provide buffer against top-line softness, enable reinvestment in client servicing, and support cash distributions while fixed costs are spread over larger AUM.
Negative Factors
2025 revenue decline
A 4.5% year-over-year revenue decline signals pressure on fee income, possibly from net outflows, lower market values, or weaker advisory activity. If sustained, it reduces fee scalability, forces tougher cost choices, and can erode the operating leverage that underpins profitability.
Free cash flow deterioration & data gaps
A ~25% FCF drop and missing operating cash coverage reduce visibility into cash conversion quality. Persistent FCF weakness constrains investments, dividends, and strategic initiatives and raises the risk of funding sensitivity during prolonged market or client AUM weakness.
Earnings volatility and weaker ROE
Declining ROE and volatile net income point to weaker earnings quality and lower capital efficiency. Over time this can lessen shareholder returns, reduce internal funding for growth, and signal challenges in sustaining prior profitability levels without structural improvements.

Brooks Macdonald (BRK) vs. iShares MSCI United Kingdom ETF (EWC)

Brooks Macdonald Business Overview & Revenue Model

Company DescriptionBrooks Macdonald Group plc, through its subsidiaries, provides a range of investment and wealth management services to private clients, pension funds, professional intermediaries, and trustees in the United Kingdom and the Channel Islands. It operates through two segments, UK Investment Management and International. The company offers financial planning advisory services to high-net-worth individuals, families, and businesses; and multi-asset and specialist fund products to the retail sector. Brooks Macdonald Group plc was founded in 1991 and is headquartered in London, the United Kingdom.
How the Company Makes MoneyBrooks Macdonald primarily makes money by charging fees for managing client assets and providing wealth management services. The main revenue stream is recurring management fees based on assets under management (AUM) for discretionary investment management/portfolio management mandates; as client assets grow (from market performance and net inflows), these fee revenues typically rise, and they can fall when AUM declines. The company also earns revenue from financial planning and advisory services (for example, ongoing advice/service fees and, where applicable, fees for specific planning work). In addition, it may generate platform- or custody-related charges and other ancillary client service fees tied to administering and servicing portfolios (exact product-level fee categories and relative contributions: null). Overall profitability is driven by the level of AUM, client retention and net inflows, fee rates, and operating leverage (the ability to spread fixed costs across a larger AUM base). Significant partnerships or specific third-party distribution/strategic partnership arrangements contributing to earnings: null.

Brooks Macdonald Financial Statement Overview

Summary
Strong balance sheet (very low leverage with ~0.10 debt-to-equity) and solid profitability (2025 EBIT margin ~18%, EBITDA margin ~28%) support the score. Offsetting factors are weakening 2025 revenue (~-4.5% YoY), earnings volatility, and a meaningful 2025 free cash flow decline (~-25%) with some missing/0 reporting fields that reduce latest-period transparency.
Income Statement
74
Positive
Profitability is solid, with 2025 EBIT margin at ~18% and EBITDA margin at ~28%, and net margin improving to ~9.6% versus ~5.0% in 2024. However, the revenue trend weakened in 2025 (about -4.5% year over year) after modest growth in prior years, and net income has been volatile (down sharply in 2024 before rebounding in 2025). Gross margin is not consistently reported (2025 shows 0%), which reduces transparency on underlying cost trends.
Balance Sheet
86
Very Positive
The balance sheet is conservatively positioned with low leverage: debt-to-equity remains very low (about 0.10 in 2025, and even lower in earlier years). Equity is substantial and has been relatively steady, supporting financial flexibility. Returns on equity are positive but have moderated from stronger levels in 2021–2022 (mid-teens) to lower levels in 2024–2025 (mid-single digits to ~7%), indicating profitability is not as efficient as it was.
Cash Flow
70
Positive
Cash generation is generally healthy: free cash flow has closely tracked earnings, including ~0.93x of net income in 2025 and ~0.95x in 2024. That said, free cash flow declined meaningfully in 2025 (about -25%), and operating cash flow also fell versus 2024. The operating cash flow coverage figure is missing/0 in 2025, limiting visibility into near-term cash conversion quality for the latest period.
BreakdownTTMJun 2024Jun 2023Jun 2022Jun 2021Jun 2020
Income Statement
Total Revenue117.76M111.29M128.26M123.78M122.21M118.21M
Gross Profit52.35M0.0020.33M21.57M26.92M22.19M
EBITDA21.69M30.94M18.72M31.95M39.26M34.85M
Net Income6.73M10.66M6.46M18.15M23.41M19.64M
Balance Sheet
Total Assets206.52M232.66M192.96M195.26M189.15M185.87M
Cash, Cash Equivalents and Short-Term Investments13.29M35.01M45.64M54.18M62.11M55.52M
Total Debt27.81M14.92M3.81M5.14M6.03M6.87M
Total Liabilities57.31M78.21M40.63M37.91M40.72M51.87M
Stockholders Equity149.21M154.45M152.34M157.34M148.43M134.00M
Cash Flow
Free Cash Flow10.00M24.12M35.08M21.26M27.34M27.42M
Operating Cash Flow16.75M25.97M36.89M24.96M30.54M31.10M
Investing Cash Flow-6.37M-5.49M-29.42M-18.05M-9.35M-11.34M
Financing Cash Flow-27.67M-25.05M-16.10M-14.88M-14.76M-15.03M

Brooks Macdonald Technical Analysis

Technical Analysis Sentiment
Negative
Last Price1425.00
Price Trends
50DMA
1576.18
Negative
100DMA
1596.22
Negative
200DMA
1643.19
Negative
Market Momentum
MACD
-49.54
Positive
RSI
36.21
Neutral
STOCH
8.33
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:BRK, the sentiment is Negative. The current price of 1425 is below the 20-day moving average (MA) of 1515.95, below the 50-day MA of 1576.18, and below the 200-day MA of 1643.19, indicating a bearish trend. The MACD of -49.54 indicates Positive momentum. The RSI at 36.21 is Neutral, neither overbought nor oversold. The STOCH value of 8.33 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:BRK.

Brooks Macdonald Peers Comparison

Overall Rating
UnderperformOutperform
Sector (68)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
76
Outperform
£8.88B11.9512.35%5.37%4.78%-4.86%
74
Outperform
£2.28B20.62-0.05%3.40%-28.04%-102.43%
72
Outperform
£220.02M13.327.58%5.14%-13.29%63.87%
70
Outperform
£2.08B17.894.75%4.91%14.05%-3.07%
68
Neutral
$18.00B11.429.92%3.81%9.73%1.22%
67
Neutral
£2.20B52.21-3.61%1.03%16.90%-165.00%
65
Neutral
£1.79B21.0949.89%2.43%17.97%25.51%
* Financial Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GB:BRK
Brooks Macdonald
1,425.00
-2.59
-0.18%
GB:RAT
Rathbones Group PLC
2,025.00
526.46
35.13%
GB:SDR
Schroders
572.50
225.61
65.04%
GB:AJB
AJ BELL PLC
450.40
45.11
11.13%
GB:JTC
JTC PLC
1,300.00
378.74
41.11%
GB:QLT
Quilter
169.50
21.29
14.37%

Brooks Macdonald Corporate Events

Regulatory Filings and Compliance
Brooks Macdonald Director Increases Stake with £394,000 Share Purchase
Positive
Mar 16, 2026

Brooks Macdonald Group plc reported that non-executive director Euan Munro purchased 26,000 ordinary shares in the company on 13 March 2026 at a price of 1,515.7692p per share on the London Stock Exchange. The director’s share purchase, disclosed under UK Market Abuse Regulation, increases board-level equity ownership and may be read by investors as a sign of confidence in the group’s prospects and long-term positioning in the wealth management market.

The most recent analyst rating on (GB:BRK) stock is a Hold with a £1486.00 price target. To see the full list of analyst forecasts on Brooks Macdonald stock, see the GB:BRK Stock Forecast page.

Business Operations and StrategyDividendsFinancial Disclosures
Brooks Macdonald posts higher revenue and assets as growth strategy gains traction
Positive
Feb 24, 2026

Brooks Macdonald reported a 5% rise in total funds under management and advice to £20.1bn for the six months to 31 December 2025, with funds under management at £17.8bn and advised assets at £2.3bn. Revenue grew 12% to £58.2m, driven by stronger financial planning and fee income, while net inflows turned positive at £2m after a period of outflows.

Higher underlying operating expenses, largely reflecting organic investment and acquisition-related costs, pushed underlying profit before tax down 12% to £13.6m and halved statutory profit before tax to £6.2m. The group nevertheless lifted its interim dividend by 3% to 31p and highlighted progress on its ‘Reignite Growth’ strategy, including the integration of Brooks Financial, digital upgrades, AI deployment and cost efficiencies that support scale, improved client service and ongoing double-digit growth in managed portfolio assets.

The most recent analyst rating on (GB:BRK) stock is a Hold with a £1800.00 price target. To see the full list of analyst forecasts on Brooks Macdonald stock, see the GB:BRK Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
Brooks Macdonald Returns to Positive Net Flows as FUMA Hits £20.1bn
Positive
Jan 15, 2026

Brooks Macdonald reported a 3% rise in funds under management and advice to £20.1 billion for the quarter to 31 December 2025, driven by a return to positive net inflows and solid market performance. Total funds under management reached £17.8 billion, with bespoke portfolios up 2% to £8.9 billion and managed portfolio services up 6% to £7.8 billion, while assets under advice held steady at £5.3 billion. The group’s net inflows of £50 million marked its first quarter of positive net flows since FY 2023 and a sharp turnaround from net outflows of £151 million a year earlier, underpinned by improved performance in its bespoke portfolios and strong demand for its platform-based managed portfolios, including its business-to-business investment solutions for financial advisers. Management positioned the figures as evidence that its ‘Reignite Growth’ strategy is gaining traction, with continued momentum in platform MPS and investment performance supporting its efforts to strengthen market positioning in the UK wealth management sector.

The most recent analyst rating on (GB:BRK) stock is a Hold with a £1744.00 price target. To see the full list of analyst forecasts on Brooks Macdonald stock, see the GB:BRK Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 04, 2026