Transformative Strategic Vision: Beauty Reimagined
Estée Lauder introduced a new strategic vision named 'Beauty Reimagined', focusing on restoring sustainable sales growth and achieving a solid double-digit adjusted operating margin over the next few years. This involves a major transformation aimed at increasing agility and consumer focus.
PRGP Progress and Expansion
The Profit Recovery and Growth Plan (PRGP) has seen significant progress, delivering over 60% of the fiscal 2025 objective in the first half of the fiscal year. The plan has been expanded to address new challenges and further optimize operational efficiencies.
Innovation and Consumer-Facing Investments
Estée Lauder is committed to tripling the percentage of innovation launched within a year and increasing consumer-facing investments, including visible advertising and optimizing marketing programs.
Successful Brand Launches and Market Expansions
Brands like Clinique and The Ordinary have successfully launched on platforms such as Amazon's U.S. Premium Beauty stores, leading to significant market share gains.
AI Integration for Efficiency
The company is implementing AI across various functions, from demand forecasting to marketing, to improve efficiency and decision-making.