Strong July Performance
Attendance in July was up 1% year-over-year, with a notable 4% increase over the last four weeks. This indicates a rebound in demand following weather-related disruptions earlier in the year.
Success of New Attractions
Canada's Wonderland saw a 20% attendance increase following the debut of the AlpenFury coaster, along with a 20% lift in Fast Lane sales and a surge in season pass sales by more than 100,000 units.
Cost Reduction Initiatives
The company has realized $55 million in cost synergies in 2024 and aims for a $90 million reduction in the second half of 2025 expenses compared to 2024, with two-thirds being permanent savings.
Strong Start to 2026 Season Pass Sales
The 2026 season pass program saw increased sales of 700,000 units, reducing the second quarter deficit by more than half in just one month.