Puig Brands, S.A. (ES:PUIG)
BME:PUIG
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Puig Brands, S.A.
(BME:PUIG)
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Rating:73Outperform
Price Target:
€17.00
▼(-3.63% Downside)
Action:Reiterated
Date:05/23/26
The score is driven primarily by solid fundamentals (growth, profitability, and improving cash flow) and very attractive valuation (low P/E with a modest dividend). This is tempered by weak technical positioning with the stock trading below key moving averages and by the need to monitor leverage given its recently more aggressive history.
Positive Factors
Consistent revenue growth
Multi-year revenue expansion reflects durable brand traction across owned and licensed portfolios and diversified channel reach (wholesale + DTC + travel retail). That continued top-line growth supports scale benefits in marketing, product development and global distribution over the next 2–6 months.
Negative Factors
Historic leverage spike
A recent history of very high leverage signals the capital structure can shift toward aggressive financing under certain strategies. That legacy makes the company more sensitive to interest-rate or demand shocks and could constrain strategic moves if leverage re-accumulates.
Read all positive and negative factors
Positive Factors
Negative Factors
Consistent revenue growth
Multi-year revenue expansion reflects durable brand traction across owned and licensed portfolios and diversified channel reach (wholesale + DTC + travel retail). That continued top-line growth supports scale benefits in marketing, product development and global distribution over the next 2–6 months.
Read all positive factors
Puig Brands, S.A. (PUIG) vs. iShares MSCI Spain ETF (EWP)
Market Cap
€8.60B
Dividend YieldN/A
Average Volume (3M)1.29M
Price to Earnings (P/E)6.6
Beta (1Y)0.41
Revenue Growth5.27%
EPS Growth11.89%
CountryES
Employees10,685
SectorConsumer Defensive
Sector Strength42
IndustryPersonal Products & Services
Share Statistics
EPS (TTM)1.05
Shares Outstanding174,819,670
10 Day Avg. Volume1,184,934
30 Day Avg. Volume1,290,930
Financial Highlights & Ratios
PEG Ratio1.98
Price to Book (P/B)2.15
Price to Sales (P/S)1.66
P/FCF Ratio11.06
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
€19.30Price Target Upside9.41% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering4
EPS Forecast (FY)1.1
Revenue Forecast (FY)€5.22B
Puig Brands, S.A. Business Overview & Revenue Model
Company Description
Puig Brands SA is a holding company, which engages in the manufacturing and sale of fragrance, fashion, and beauty products. It operates through the following segments: Fragrance and Fashion, Make-up, and Skincare. The Fragrance and Fashion segmen...
How the Company Makes Money
Puig primarily makes money by selling prestige beauty and fashion products worldwide. Its main revenue stream is the sale of fragrances (often positioned as premium/designer scents), complemented by cosmetics and skincare, and a smaller contributi...
Puig Brands, S.A. Financial Statement Overview
Summary
Income Statement
84
Very Positive
Balance Sheet
66
Positive
Cash Flow
78
Positive
| Breakdown | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 5.04B | 4.79B | 4.30B | 3.62B | 2.59B |
| Gross Profit | 3.55B | 3.59B | 3.22B | 2.55B | 1.78B |
| EBITDA | 1.05B | 979.81M | 876.69M | 663.21M | 500.81M |
| Net Income | 593.70M | 530.65M | 465.21M | 399.49M | 221.04M |
Balance Sheet | |||||
| Total Assets | 8.55B | 8.60B | 7.71B | 7.12B | 5.09B |
| Cash, Cash Equivalents and Short-Term Investments | 1.04B | 884.43M | 852.90M | 710.05M | 692.66M |
| Total Debt | 2.08B | 2.05B | 2.46B | 2.09B | 1.18B |
| Total Liabilities | 4.64B | 5.07B | 6.75B | 6.16B | 4.04B |
| Stockholders Equity | 3.90B | 3.53B | 949.91M | 944.85M | 1.04B |
Cash Flow | |||||
| Free Cash Flow | 757.49M | 548.77M | 378.56M | 268.15M | 433.81M |
| Operating Cash Flow | 902.60M | 739.69M | 556.47M | 419.73M | 511.02M |
| Investing Cash Flow | -89.64M | -1.24B | -286.65M | -1.05B | -144.99M |
| Financing Cash Flow | -653.54M | 538.35M | -98.01M | 644.54M | -342.25M |
Puig Brands, S.A. Technical Analysis
Negative
17.64
Price Trends
17.12
Negative
16.59
Negative
15.68
Negative
Market Momentum
-0.12
Positive
28.08
Positive
46.52
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For ES:PUIG, the sentiment is Negative. The current price of 17.64 is above the 20-day moving average (MA) of 17.54, above the 50-day MA of 17.12, and above the 200-day MA of 15.68, indicating a bearish trend. The MACD of -0.12 indicates Positive momentum. The RSI at 28.08 is Positive, neither overbought nor oversold. The STOCH value of 46.52 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for ES:PUIG.
Puig Brands, S.A. Peers Comparison
UnderperformOutperform
Sector (62)
ES:PUIG
Puig Brands, S.A.
15.27
-1.11
-6.78%
ES:HBX
Hbx Group International Plc
6.74
-3.21
-32.26%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.