Company DescriptionPuig Brands SA is a holding company, which engages in the manufacturing and sale of fragrance, fashion, and beauty products. It operates through the following segments: Fragrance and Fashion, Make-up, and Skincare. The Fragrance and Fashion segment focuses on the creation, marketing, and sale of fragrances as well as clothing, accessories, and other fashion-related items. The Make-up segment offers cosmetic products including foundations, concealers, lipsticks, lip glosses, eyeliners, blushes, mascaras, and eyeshadows. The Skincare segment includes cleansers, toners, moisturizers, serums, body care, exfoliators, acne, oil correctors, facial masks, and sun care products. The company was founded by Antonio Puig Castelló in 1914 and is headquartered in Barcelona, Spain.
How the Company Makes MoneyPuig generates revenue primarily through the sale of its fragrance and beauty products, which are distributed through a network of retail partners and direct-to-consumer channels worldwide. The company's key revenue streams include the sales of perfumes, cosmetics, and personal care products under its own brands and through licenses with other global brands. In addition to product sales, Puig benefits from strategic partnerships and licensing agreements that allow it to leverage brand equity and expand its market reach. The company's strong emphasis on branding and innovation, along with its investment in marketing and distribution, significantly contributes to its earnings. Furthermore, Puig's involvement in the fashion sector, through the management and commercialization of renowned fashion labels, also plays a vital role in its overall revenue model.