Retail and Wholesale Growth
Retail store sales increased by 9.1% and wholesale channel sales increased by 2.5% year-over-year, showing positive growth in these segments.
Stable Gross Profit
Gross profit remained stable at $5.3 million, representing 47.2% of sales due to lower freight, shipping, and fulfillment costs per unit.
Cash Position Improvement
Cash position improved to $7.6 million in the second quarter of 2025 from $6.7 million in the same period in 2024.
New Store Openings
Plans to open new stores in Montreal South Shore, Quebec City, and Mississauga as part of the renewed retail expansion strategy.
Investment in Marketing
Increased marketing efforts with investments in online advertising, billboard ads, wellness influencers, affiliate programs and promotional events.