Revenue Diversification Success
Innovative business, advertising, and others reached 28% of total revenues in 2024, marking a 63.6% increase year-over-year.
Cost Optimization Achievements
Content costs reduced by 19% year-over-year, and expenses in sales and marketing, R&D, and G&A decreased by 17% year-over-year.
Special Cash Dividends
Declared two special cash dividends totaling USD 600 million, reflecting confidence in the company's growth potential.
Quarterly Mobile MAUs Increase
Mobile MAUs were 44.5 million in Q4 2024, increasing 5.9% quarter-over-quarter.
Innovative Business Growth
Innovative business revenue increased by 47.2% in Q4 2024, reaching 35.7% of total revenue.