Strong Performance in Japan
Japan maintained a strong organic growth rate of over 5% in Q2, with both net revenue and underlying operating profit reaching record highs. This marked the ninth consecutive quarter of positive growth for Japan and the third consecutive quarter of growing at more than 5%.
Operating Margin Exceeds Expectations
The operating margin was 12%, exceeding expectations and the previous year, driven by strong performance in Japan and controlled SG&A expenses in the international business.
Cost Reduction and Efficiency Improvement
Identified opportunities to reduce operating costs by around JPY52 billion annually, with a headcount reduction of approximately 3,400 employees targeting headquarters and back offices.
New Client Wins and Industry Recognition
Secured new clients such as Mizkan in Japan, ServiceNow globally, Dollar General in the US, and BMW in EMEA. Won 26 Lions at Cannes Lions and numerous advertising awards from The One Show and D&AD.