Record Full-Year Financials
Full-year 2025 GSV exceeded $4.0B, revenue of $788M (up 2.4% year-over-year), and record adjusted EBITDA of $226M with a 29% adjusted EBITDA margin (highest annual margin on record).
Strong Q4 Results
Q4 2025 showed sequential and year-over-year strength with GSV up 3% YoY, revenue up 4% YoY, Q4 adjusted EBITDA of $53M and a Q4 adjusted EBITDA margin of 27%.
Robust Free Cash Flow and Strong Balance Sheet
Generated record free cash flow of $223M in 2025 and Q4 free cash flow of $57M; ended year with approximately $673M in cash, cash equivalents, and marketable securities; repurchased >9M shares for $136M in 2025.
Higher Monetization and Marketplace Efficiency
Marketplace take rate improved to 19% in Q4 2025 from 18.1% in Q4 2024, driving 5% YoY marketplace revenue growth in Q4 and contributing to overall revenue growth.
AI Momentum and Product Innovation
AI-related GSV surpassed an annualized $300M in Q4, growing >50% YoY; AI improvements (search/recommendation, Ooma, AI-generated work summaries) contributed an estimated $100M incremental GSV in 2025; introduced HAPI benchmark and began human-agent pair testing.
Business Plus Rapid Adoption
Business Plus scaled quickly: active Business Plus clients grew 49% sequentially in Q4, 38% of those clients were new to Upwork, Business Plus clients spend ~2.5x the marketplace average, and Business Plus GSV grew 24% QoQ in Q4.
Improving Customer Value Signals
Average GSV per active client reached a record >$5,100 in Q4 (up 7% YoY); spend per contract increased 10% YoY; GSV per new client increased 5% YoY and 3% QoQ; churn declined ~130 basis points YoY in Q4.
Cost Discipline and Operating Leverage
Non-GAAP operating expense for the full year was $405M (51% of revenue) versus 57% in 2024, reflecting cost management; gross margin was 78% in Q4 and 77.8% for the full year (record).
2026 Guidance with Continued Profitability
Guidance for FY2026: GSV growth 4–6%, revenue growth 6–8% ($835–$850M), adjusted EBITDA margin ~29% ($240–$250M). Q1 2026 revenue guide $192–$197M; Q1 adjusted EBITDA $45–$47M (23–24% margin).