Smokeless Revenue Growth
Smokeless products now account for 18.2% of group revenue, up 70 basis points from last year, and the company added 1.4 million smokeless consumers, reaching 30.5 million.
U.S. Market Recovery
The U.S. market saw a return to revenue and profit growth for the first time since 2022, driven by combustibles and modern oral products.
Modern Oral Success
Modern Oral product revenue grew by over 40%, with a significant market share in AME and rapid volume and revenue growth over four years.
Strong Cash Flow and Shareholder Returns
The company increased its 2025 share buyback by GBP 200 million to GBP 1.1 billion, alongside progressive dividends.
Innovation in New Categories
Launch of Velo Plus in the U.S. driving 380% growth in Modern Oral revenue, and the introduction of new products like glo Hilo and Vuse Ultra.
Digital Transformation
BAT is leading in cloud adoption and launched a GenAI lab in Dubai, aiming for significant cost savings and operational efficiencies.