Company DescriptionBerentzen-Gruppe Aktiengesellschaft produces and sells spirits and non-alcoholic beverages for the food retail and hospitality sectors in Germany, rest of Europe, and internationally. It operates through three segments: Spirits, Non-alcoholic Beverages, and Fresh Juice Systems. It provides non-alcoholic beverages, including mineral waters, lemonades, cola, and mate and energy drinks; spirits; and fruit presses and juicers, and bottling systems, as well as oranges. The company markets, distributes, and sells its products under the Berentzen, Puschkin, Tres Países, Strothmann Original, Doornkaat, Bommerlunder Aquavit, Echt Stonsdorfer, Hansen Rum, Springer Urvater, POLAR, Dirty Harry, Pabst & Richarz, Cider, MIO MIO, Kräuterbraut, Emsland Quelle, Emsland Sonne, Märkisch Kristall, Vivaris Sport, Sankt Ansgari, Quixx Energy, Sinalco, Citrocasa, Frutas Naturales, and other brand names. It also provides branded dealer and private-label spirits. The company was founded in 1758 and is headquartered in Haselünne, Germany.
How the Company Makes MoneyBerentzen Gruppe generates revenue primarily through the sale of its diverse range of beverages, which includes both alcoholic and non-alcoholic products. The company's revenue model is supported by multiple key streams: direct sales to consumers, distribution through retail and wholesale partners, and export sales to international markets. Significant partnerships with retailers and beverage distributors enhance Berentzen's market reach. Additionally, the company invests in marketing and branding efforts to boost product visibility and consumer engagement, contributing to its overall sales performance. Seasonal promotions and collaborations with other brands also play a role in driving revenue during peak consumption periods.