Company DescriptionBerentzen-Gruppe Aktiengesellschaft produces and sells spirits and non-alcoholic beverages for the food retail and hospitality sectors in Germany, rest of Europe, and internationally. It operates through three segments: Spirits, Non-alcoholic Beverages, and Fresh Juice Systems. It provides non-alcoholic beverages, including mineral waters, lemonades, cola, and mate and energy drinks; spirits; and fruit presses and juicers, and bottling systems, as well as oranges. The company markets, distributes, and sells its products under the Berentzen, Puschkin, Tres Países, Strothmann Original, Doornkaat, Bommerlunder Aquavit, Echt Stonsdorfer, Hansen Rum, Springer Urvater, POLAR, Dirty Harry, Pabst & Richarz, Cider, MIO MIO, Kräuterbraut, Emsland Quelle, Emsland Sonne, Märkisch Kristall, Vivaris Sport, Sankt Ansgari, Quixx Energy, Sinalco, Citrocasa, Frutas Naturales, and other brand names. It also provides branded dealer and private-label spirits. The company was founded in 1758 and is headquartered in Haselünne, Germany.
How the Company Makes MoneyBerentzen Gruppe generates revenue through multiple streams, primarily by selling its wide range of beverages, including spirits and non-alcoholic drinks. The company has established a strong brand presence, which allows it to command premium pricing on its products. Key revenue streams include direct sales to retailers, wholesalers, and through export markets. Additionally, Berentzen Gruppe benefits from strategic partnerships with distributors and retailers, which enhance its market reach and visibility. Seasonal promotions and marketing campaigns also contribute to sales, particularly during festive periods when demand for alcoholic beverages typically increases. Overall, the company's ability to innovate and expand its product offerings plays a significant role in driving its earnings.