Top-line Growth
Revenue of RMB 123.9 billion in Q4, up 12% year-over-year; full-year 2025 revenue RMB 431.8 billion, up 10% year-over-year.
Strong Transaction Services Momentum
Transaction services revenue in Q4 was RMB 63.9 billion, up 19% year-over-year, driving a meaningful portion of overall growth.
Strategic RMB 100 Billion Support Program and Supply-Chain Investments
Launched an industry-first RMB 100 billion merchant/farmer support program and expanded initiatives (Duo Duo Local Specialties, new quality supply, last-mile logistics to villages) to upgrade the supply chain and support premiumization and brand building.
Non-GAAP Operating Profit — Full-Year Improvement
Non-GAAP operating profit for full-year 2025 was RMB 102.6 billion versus RMB 18.3 billion in 2024 — an approximately 461% year-over-year increase (as reported).
Large Cash Position
As of December 31, 2025, the company held RMB 422.3 billion in cash, cash equivalents and short-term investments, providing substantial liquidity for ongoing investments.
Progress on Global Scale and Recognition
Global business reached meaningful scale across ~90–100 markets; the company participated in the UN World Food Forum and sponsored agricultural research, reflecting recognition for its agriculture and supply-chain initiatives.
Targeted Cost Support and Slight Improvement in S&M Efficiency
Non-GAAP sales & marketing expenses increased to RMB 34 billion in Q4 (+9% YoY) but declined as a percentage of revenue to 27% from 28% in Q4 2024, indicating some efficiency gains.