Net Sales and Volume Growth
Total Q2 net sales of $599 million, up 2% year-over-year. Premier Protein net sales grew 1.7%; Premier RTD shake net sales up 2.3% with shake volumes up 12% (offset by unfavorable price/mix). RTD shake category growth of ~8% year-over-year.
Successful Promotions and Consumption Gains
Record quarter results from key club and large mass retailer promotions that exceeded expectations, drove significant household gains and trial. Premier shake dollar consumption up 3%; consumption outside club up 15%; mass channel consumption up high-teens.
Distribution Expansion
Continued distribution growth with management on track for double-digit TDP growth in FY26. Single-serve bottles have meaningfully contributed to distribution gains and are central to display strategy and trial generation.
Innovation Pipeline and Upcoming Launches
New product launches planned for Q4: Premier Protein Ultimate (42-gram shake targeting 40+ gram segment) and Premier Protein sparkling soda (15g protein in a can). Management expects these innovations to bring new, younger consumers and expand usage occasions.
Sustained Brand Investment and Campaign ROI
Advertising investment maintained at ~4% of sales with the new 'go get 'em' campaign showing early lifts in awareness, brand equity and e-commerce traffic; management reports strong ROI and incremental sales from the campaign.
Shareholder Returns and Liquidity
Returned cash via share repurchases of $26 million in Q2. Net leverage at ~3x and management expects strong cash flow conversion in H2 and to remain in the low-3x range for FY26.