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SportsHero Limited (AU:SHO)
ASX:SHO
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SportsHero Limited (SHO) AI Stock Analysis

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AU

SportsHero Limited

(Sydney:SHO)

Rating:44Neutral
Price Target:
AU$0.00
▼(-100.00%Downside)
SportsHero Limited's overall stock score of 44 reflects its dire financial situation and poor valuation metrics. While technical analysis offers some neutral signals, the overwhelming financial challenges and lack of profitability weigh heavily on the score, highlighting significant risk for investors.

SportsHero Limited (SHO) vs. iShares MSCI Australia ETF (EWA)

SportsHero Limited Business Overview & Revenue Model

Company DescriptionSportsHero Limited (SHO) is a digital sports media company that operates in the sports technology sector. It focuses on providing real-time sports prediction platforms and interactive fan engagement experiences through its mobile application. The company's core product allows sports enthusiasts to predict outcomes of sports events, share their predictions, and compete with other users globally.
How the Company Makes MoneySportsHero Limited (SHO) generates revenue primarily through a combination of in-app advertising, premium subscription services, and sponsorship deals. The company offers a freemium model where users can access basic features for free while offering a premium tier for advanced features, ad-free experience, and exclusive content. Additionally, SportsHero collaborates with major sports leagues and brands for sponsorship opportunities, integrating branded content and promotions within the app. The company also leverages data analytics to provide insights into user preferences, which can be monetized through targeted advertising and partnerships with sports merchandise and event companies.

SportsHero Limited Financial Statement Overview

Summary
SportsHero Limited is experiencing significant financial distress, with declining revenue, persistent losses, a weak balance sheet, and high leverage. The negative equity position and reliance on external financing indicate severe financial instability, necessitating urgent strategic restructuring.
Income Statement
25
Negative
SportsHero Limited has shown a significant decrease in revenue over the past years, with Total Revenue falling to just 8540 in 2024 from a previous high in 2019. The company has struggled with profitability, as evidenced by consistently negative EBIT, EBITDA, and Net Income margins. The Gross Profit Margin remains positive, but the high net losses highlight significant operational challenges.
Balance Sheet
20
Very Negative
The company's balance sheet reflects financial strain, with negative Stockholders' Equity indicating potential insolvency risk. The Debt-to-Equity ratio is not meaningful due to negative equity, and the company's equity position has deteriorated over time. Total liabilities exceed total assets, suggesting high leverage and financial instability.
Cash Flow
30
Negative
Operating cash flows have been consistently negative, indicating challenges in generating cash from core operations. Free Cash Flow is also negative, though there was a significant influx of cash from financing activities in recent years. The company's reliance on external financing to support cash flow needs raises concerns about sustainability.
BreakdownJun 2024Jun 2023Jun 2022Jun 2021Jun 2020
Income Statement
Total Revenue8.54K24.74K23.14K30.38K0.00
Gross Profit-744.11K16.64K16.78K22.66K-79.71K
EBITDA-628.14K-2.17M-1.74M-1.44M-1.65M
Net Income-621.41K-3.25M-2.36M-1.98M-1.88M
Balance Sheet
Total Assets34.05K305.99K2.57M1.84M470.10K
Cash, Cash Equivalents and Short-Term Investments26.72K203.50K2.56M1.83M224.53K
Total Debt273.57K524.87K0.000.00324.40K
Total Liabilities595.86K1.02M264.93K182.94K732.68K
Stockholders Equity-561.80K-716.83K2.30M1.66M-262.59K
Cash Flow
Free Cash Flow-588.38K-2.98M-1.47M
Operating Cash Flow-815.99K-2.97M-1.89M-1.47M-3.14M
Investing Cash Flow-1.52K-11.99K-32.12K
Financing Cash Flow727.18K470.70K2.53M3.12M3.29M

SportsHero Limited Technical Analysis

Technical Analysis Sentiment
Positive
Last Price0.03
Price Trends
50DMA
0.03
Positive
100DMA
0.03
Positive
200DMA
0.02
Positive
Market Momentum
MACD
<0.01
Negative
RSI
58.97
Neutral
STOCH
75.00
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:SHO, the sentiment is Positive. The current price of 0.03 is above the 20-day moving average (MA) of 0.03, above the 50-day MA of 0.03, and above the 200-day MA of 0.02, indicating a bullish trend. The MACD of <0.01 indicates Negative momentum. The RSI at 58.97 is Neutral, neither overbought nor oversold. The STOCH value of 75.00 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for AU:SHO.

SportsHero Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (55)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
AULVE
63
Neutral
AU$4.66M6.2270.30%-1.69%88.78%
55
Neutral
AU$3.57B16.80-1.37%3.11%4.07%-17.03%
AUART
54
Neutral
AU$124.95M-67.56%7.30%-286.24%
AURNT
45
Neutral
AU$26.87M-103.20%5.14%26.39%
AUTNY
45
Neutral
$17.01M-177.18%-10.12%70.79%
AUSHO
44
Neutral
$21.21M
211.05%58.33%
AURMY
39
Underperform
AU$20.59M-910.77%3.67%72.22%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:SHO
SportsHero Limited
0.03
0.02
200.00%
AU:TNY
Tinybeans Group
0.14
0.05
55.56%
AU:RNT
Rent.com.au Ltd
0.03
<0.01
50.00%
AU:RMY
RMA Global Ltd.
0.03
-0.04
-57.14%
AU:ART
Airtasker Ltd
0.29
-0.07
-19.44%
AU:LVE
Love Group Ltd
0.12
<0.01
9.09%

SportsHero Limited Corporate Events

SportsHero Limited Highlights Opportunities and Risks in Investor Presentation
Jul 2, 2025

SportsHero Limited has released an investor presentation highlighting various opportunities, data, and financial information pertinent to its operations. The presentation outlines known risks and uncertainties affecting the company, emphasizing that the information should not be considered exhaustive. The company acknowledges that its performance is subject to numerous external factors beyond its control, which may impact its future operations and stakeholder interests.

SportsHero Expands in Southeast Asia with PLDT Partnership
Jul 1, 2025

SportsHero Limited has signed a US$1.0 million agreement with PLDT Inc, the largest telecommunications company in the Philippines, to distribute its iGV Family Game Pass product. This agreement marks a significant step in SportsHero’s Southeast Asian expansion strategy, targeting the Philippines’ 43 million PC gamers. The deal includes revenue-sharing opportunities and positions SportsHero to benefit from the growing gaming market in the region, which is projected to reach US$1.9 billion by 2030.

SportsHero Launches iGV Family Game Pass with Indosat in Indonesia
Jun 27, 2025

SportsHero Limited has successfully launched its iGV Family Game Pass in collaboration with Indosat, Indonesia’s second-largest telecommunications company. This partnership allows Indonesian PC gamers to access over 200 popular game titles through a subscription-based platform, with payments facilitated via Direct Carrier Billing. The collaboration includes a revenue-sharing agreement, with SportsHero receiving 65% of the revenue. Indosat will support the product through extensive marketing efforts, leveraging its digital platforms with a significant user base, thereby enhancing SportsHero’s market presence in Indonesia.

SportsHero Limited Appoints New Auditor
Jun 20, 2025

SportsHero Limited (ASX:SHO) has announced a change in its auditing firm, appointing Hall Chadwick as the new auditor effective 20 June 2025. This decision follows the resignation of RSM Australia and was made after an internal review by the company’s Board of Directors. Hall Chadwick was chosen for its strong reputation, experience with listed companies, and value proposition for audit services. The appointment is subject to formal approval at the next Annual General Meeting.

SportsHero Expands Gaming Reach in Southeast Asia
Apr 29, 2025

SportsHero Limited has made significant strides in the commercialization of its iGV.com Family Game Pass product, particularly in Southeast Asia. The company signed a two-year agreement with XL Axiata to market the product in Indonesia, targeting the country’s 8.3 million PC gamers. Additionally, an updated agreement with Indosat Ooredo Hutchison allows for a full commercial launch, bypassing the proof of concept phase. The expansion into the Philippines further solidifies SportsHero’s presence in the region. The appointment of Crispin Tristram as Chief Commercial Officer and securing a $1.0 million borrowing facility are strategic moves to support the company’s growth and operational rollout.

SportsHero Expands into Indonesian e-Sports Market with PSSI Partnership
Apr 28, 2025

SportsHero Limited has expanded its partnership with the Indonesian Football Association (PSSI) to become their e-Sports digital platform partner. The company plans to launch the KitaGaruda Gaming Hub, offering Indonesian football fans access to exclusive e-Sports content, tournaments, and rewards. This initiative is supported by partnerships with major Indonesian telecom companies, Indosat and XL, which will facilitate increased digital engagement and revenue opportunities through various monetization strategies. The collaboration is expected to strengthen SportsHero’s position in the e-Sports market, tapping into Indonesia’s large football fan base and the growing popularity of e-Sports.

SportsHero Launches iGV.Com Family Game Pass with XL Axiata in Indonesia
Apr 23, 2025

SportsHero Limited has announced the launch of its iGV.Com Family Game Pass in partnership with XL Axiata, Indonesia’s third-largest telecom provider. This collaboration allows XL Axiata’s customers to access a subscription-based platform offering over 200 popular game titles through Direct Carrier Billing, simplifying the payment process. The partnership includes a revenue-sharing agreement, with SportsHero receiving 75% of the revenue, and is expected to enhance SportsHero’s market presence in Indonesia’s gaming sector.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 15, 2025