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SportsHero Limited (AU:SHO)
ASX:SHO
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SportsHero Limited (SHO) AI Stock Analysis

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AU:SHO

SportsHero Limited

(Sydney:SHO)

Rating:41Neutral
Price Target:
AU$0.00
▼(-100.00% Downside)
The overall stock score is heavily impacted by the company's significant financial challenges, including persistent losses and negative equity, which are the most critical factors. The technical analysis and valuation provide some additional context but do not significantly offset the financial concerns.

SportsHero Limited (SHO) vs. iShares MSCI Australia ETF (EWA)

SportsHero Limited Business Overview & Revenue Model

Company DescriptionSportsHero Limited owns and operates sport prediction, gamification, and marketing platform. The company's platform offers various sports competitions for sports fans. SportsHero Limited is based in Twin Waters, Australia.
How the Company Makes MoneySportsHero Limited makes money primarily through a combination of advertising revenue, in-app purchases, and partnerships with sports organizations and brands. The company's mobile applications attract a large user base, which provides opportunities for targeted advertising. Additionally, SportsHero offers premium features and content through in-app purchases, enhancing user engagement while generating revenue. Collaborations with sports teams, leagues, and brands also contribute to its earnings by integrating branded content and promotions within the app to engage users.

SportsHero Limited Financial Statement Overview

Summary
SportsHero Limited is experiencing significant financial distress, with declining revenue, persistent losses, a weak balance sheet, and high leverage. The negative equity position and reliance on external financing indicate severe financial instability, necessitating urgent strategic restructuring.
Income Statement
25
Negative
SportsHero Limited has shown a significant decrease in revenue over the past years, with Total Revenue falling to just 8540 in 2024 from a previous high in 2019. The company has struggled with profitability, as evidenced by consistently negative EBIT, EBITDA, and Net Income margins. The Gross Profit Margin remains positive, but the high net losses highlight significant operational challenges.
Balance Sheet
20
Very Negative
The company's balance sheet reflects financial strain, with negative Stockholders' Equity indicating potential insolvency risk. The Debt-to-Equity ratio is not meaningful due to negative equity, and the company's equity position has deteriorated over time. Total liabilities exceed total assets, suggesting high leverage and financial instability.
Cash Flow
30
Negative
Operating cash flows have been consistently negative, indicating challenges in generating cash from core operations. Free Cash Flow is also negative, though there was a significant influx of cash from financing activities in recent years. The company's reliance on external financing to support cash flow needs raises concerns about sustainability.
BreakdownJun 2024Jun 2023Jun 2022Jun 2021Jun 2020
Income Statement
Total Revenue8.54K24.74K23.14K30.38K0.00
Gross Profit-744.11K16.64K16.78K22.66K-79.71K
EBITDA-628.14K-2.17M-1.74M-1.44M-1.65M
Net Income-621.41K-3.25M-2.36M-1.98M-1.88M
Balance Sheet
Total Assets34.05K305.99K2.57M1.84M470.10K
Cash, Cash Equivalents and Short-Term Investments26.72K203.50K2.56M1.83M224.53K
Total Debt273.57K524.87K0.000.00324.40K
Total Liabilities595.86K1.02M264.93K182.94K732.68K
Stockholders Equity-561.80K-716.83K2.30M1.66M-262.59K
Cash Flow
Free Cash Flow-588.38K-2.98M-1.47M
Operating Cash Flow-815.99K-2.97M-1.89M-1.47M-3.14M
Investing Cash Flow-1.52K-11.99K-32.12K
Financing Cash Flow727.18K470.70K2.53M3.12M3.29M

SportsHero Limited Technical Analysis

Technical Analysis Sentiment
Positive
Last Price0.03
Price Trends
50DMA
0.03
Positive
100DMA
0.03
Positive
200DMA
0.02
Positive
Market Momentum
MACD
<0.01
Negative
RSI
60.30
Neutral
STOCH
55.56
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:SHO, the sentiment is Positive. The current price of 0.03 is above the 20-day moving average (MA) of 0.03, above the 50-day MA of 0.03, and above the 200-day MA of 0.02, indicating a bullish trend. The MACD of <0.01 indicates Negative momentum. The RSI at 60.30 is Neutral, neither overbought nor oversold. The STOCH value of 55.56 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for AU:SHO.

SportsHero Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
63
Neutral
AU$4.46M5.9570.30%-1.69%88.78%
61
Neutral
$41.49B-3.35-10.67%4.00%2.70%-41.55%
51
Neutral
AU$156.82M-67.56%7.30%-286.24%
46
Neutral
AU$29.89M-910.77%3.67%72.22%
42
Neutral
AU$30.71M-103.20%5.14%26.39%
41
Neutral
$28.91M
211.05%58.33%
$9.53M-177.18%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:SHO
SportsHero Limited
0.03
0.02
230.00%
TNYYF
Tinybeans Group
0.02
0.00
0.00%
AU:RNT
Rent.com.au Ltd
0.04
0.02
100.00%
AU:RMY
RMA Global Ltd.
0.04
-0.02
-33.33%
AU:ART
Airtasker Ltd
0.34
0.07
25.93%
AU:LVE
Love Group Ltd
0.11
0.00
0.00%

SportsHero Limited Corporate Events

SportsHero Ltd Reports Quarterly Cash Flow with Positive Net Cash Increase
Jul 31, 2025

SportsHero Ltd reported its quarterly cash flow, revealing a net cash outflow from operating activities of $390,000, primarily due to staff and administrative costs. Despite this, the company managed a net increase in cash and cash equivalents of $150,000 for the period, supported by financing activities that included proceeds from borrowings.

SportsHero Expands Gaming Footprint in Southeast Asia
Jul 31, 2025

SportsHero Limited has made significant strides in the Southeast Asian gaming market by launching its iGV Family Game Pass in Indonesia through partnerships with major telcos XL Axiata and Indosat, targeting the country’s substantial PC gaming community. Additionally, the company has expanded its collaboration with Indonesia’s PSSI to become the exclusive e-Sports Digital Platform Partner, planning to launch the KitaGaruda Gaming Hub, which will serve as a central online platform for gaming enthusiasts. These developments are expected to enhance SportsHero’s market presence and leverage the growing popularity of e-sports in the region.

SportsHero Limited Announces Proposed Securities Issue
Jul 30, 2025

SportsHero Limited has announced a proposed issue of securities, including options and ordinary shares, set to be issued on August 5, 2025. This issuance is part of a strategic move to enhance the company’s financial position and potentially expand its market presence, impacting stakeholders by increasing the company’s capital base.

SportsHero Secures $1.65m to Boost E-sports Expansion
Jul 30, 2025

SportsHero Limited has successfully secured $1.65 million through a private placement by issuing approximately 71.8 million new shares at $0.023 each, with additional options for investors. The funds will be used to accelerate the commercialisation of its e-sports platforms, expand sales efforts, test marketing strategies, and manage debt and operational costs. This strategic move is expected to strengthen SportsHero’s market position and drive growth in new verticals and regions.

SportsHero Limited Highlights Opportunities and Risks in Investor Presentation
Jul 2, 2025

SportsHero Limited has released an investor presentation highlighting various opportunities, data, and financial information pertinent to its operations. The presentation outlines known risks and uncertainties affecting the company, emphasizing that the information should not be considered exhaustive. The company acknowledges that its performance is subject to numerous external factors beyond its control, which may impact its future operations and stakeholder interests.

SportsHero Expands in Southeast Asia with PLDT Partnership
Jul 1, 2025

SportsHero Limited has signed a US$1.0 million agreement with PLDT Inc, the largest telecommunications company in the Philippines, to distribute its iGV Family Game Pass product. This agreement marks a significant step in SportsHero’s Southeast Asian expansion strategy, targeting the Philippines’ 43 million PC gamers. The deal includes revenue-sharing opportunities and positions SportsHero to benefit from the growing gaming market in the region, which is projected to reach US$1.9 billion by 2030.

SportsHero Launches iGV Family Game Pass with Indosat in Indonesia
Jun 27, 2025

SportsHero Limited has successfully launched its iGV Family Game Pass in collaboration with Indosat, Indonesia’s second-largest telecommunications company. This partnership allows Indonesian PC gamers to access over 200 popular game titles through a subscription-based platform, with payments facilitated via Direct Carrier Billing. The collaboration includes a revenue-sharing agreement, with SportsHero receiving 65% of the revenue. Indosat will support the product through extensive marketing efforts, leveraging its digital platforms with a significant user base, thereby enhancing SportsHero’s market presence in Indonesia.

SportsHero Limited Appoints New Auditor
Jun 20, 2025

SportsHero Limited (ASX:SHO) has announced a change in its auditing firm, appointing Hall Chadwick as the new auditor effective 20 June 2025. This decision follows the resignation of RSM Australia and was made after an internal review by the company’s Board of Directors. Hall Chadwick was chosen for its strong reputation, experience with listed companies, and value proposition for audit services. The appointment is subject to formal approval at the next Annual General Meeting.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 02, 2025