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SportsHero Limited (AU:SHO)
ASX:SHO

SportsHero Limited (SHO) AI Stock Analysis

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AU:SHO

SportsHero Limited

(Sydney:SHO)

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Neutral 47 (OpenAI - 5.2)
Rating:47Neutral
Price Target:
AU$0.12
â–˛(146.00% Upside)
Action:ReiteratedDate:02/25/26
The score is held down primarily by severe financial weakness (losses, negative equity, and negative operating/free cash flow). Positive technical momentum provides some offset, but valuation offers little support due to continued unprofitability and no dividend data.
Positive Factors
Lean operating structure
A two-person headcount implies a very low fixed cost base and operational lean-ness. Over 2-6 months this reduces cash burn pressure, makes pivoting or product iterations faster, and lowers the capital needed to sustain operations compared with larger peers.
Public listing / capital access
Being listed on the ASX provides ongoing access to public capital markets and visibility to institutional investors. Structurally this enables equity or debt raises, placements or corporate transactions that can address solvency issues over the medium term if management pursues recapitalization.
Cash flow tracks reported losses
A free cash flow to net income ratio just above 1 suggests cash outflows broadly align with accounting losses, indicating fewer large non-cash or volatile adjustments. That alignment improves predictability of cash needs and aids mid-term planning and creditor negotiations.
Negative Factors
Negative shareholders' equity
Negative stockholders' equity indicates liabilities exceed assets and signals potential insolvency risk. This structural imbalance constrains borrowing capacity, increases refinancing and covenant risk, and will likely require capital injection or restructuring within months to restore solvency.
Persistent operating cash outflows
Ongoing negative operating and free cash flows erode cash reserves and force reliance on external financing or asset sales. Over a 2-6 month horizon this limits the company's ability to invest in product development or marketing and raises the immediacy of funding needs.
Declining revenue and negative margins
Declining top-line combined with negative gross, EBITDA and net margins indicates the business is not covering basic costs. Structurally this undermines the path to profitability, makes sustainable margin recovery harder, and increases dependence on external capital to survive.

SportsHero Limited (SHO) vs. iShares MSCI Australia ETF (EWA)

SportsHero Limited Business Overview & Revenue Model

Company DescriptionSportsHero Limited owns and operates sport prediction, gamification, and marketing platform. The company's platform offers various sports competitions for sports fans. SportsHero Limited is based in Twin Waters, Australia.
How the Company Makes MoneySportsHero Limited generates revenue through several key streams. Primarily, it earns money from in-app purchases and subscription fees for premium features on its platform, where users can access exclusive content and enhanced gaming experiences. Additionally, the company partners with various sports leagues and teams to offer branded content and promotional opportunities, creating sponsorship revenue. Advertising partnerships with brands looking to reach the sports fan demographic also contribute significantly to its earnings. Furthermore, the company may explore data monetization strategies, leveraging insights gathered from user interactions to provide analytics services to sports organizations and marketers.

SportsHero Limited Financial Statement Overview

Summary
Very weak fundamentals: declining revenue, negative gross/EBITDA/EBIT margins and ongoing losses. Balance sheet is stressed with negative stockholders’ equity (liabilities exceed assets), and cash flow remains negative (operating and free cash flow outflows), raising sustainability and solvency risk.
Income Statement
15
Very Negative
SportsHero Limited has been experiencing declining revenues and significant losses over the years. The company shows negative gross profit and net profit margins, indicating that it is not generating sufficient revenue to cover its costs. The EBIT and EBITDA margins are also negative, reflecting operational inefficiencies. Revenue growth is negative, suggesting a shrinking business.
Balance Sheet
20
Very Negative
The balance sheet reveals a concerning financial structure with negative stockholders' equity, indicating that liabilities exceed assets. The debt-to-equity ratio is negative, highlighting high leverage and potential solvency issues. Return on equity is positive but misleading due to negative equity, suggesting unsustainable financial performance.
Cash Flow
25
Negative
Cash flow analysis shows negative operating and free cash flows, indicating cash outflows from operations. The free cash flow to net income ratio is slightly above 1, suggesting that cash flow is somewhat aligned with net losses. However, the high free cash flow growth rate is due to a low base effect rather than operational improvement.
BreakdownTTMJun 2025Jun 2024Jun 2023Jun 2022Jun 2021
Income Statement
Total Revenue323.36K57.23K8.54K16.64K16.78K30.38K
Gross Profit-514.57K-1.19M11.22K16.64K16.78K22.66K
EBITDA-3.43M-2.82M-628.14K-2.17M-2.48M-1.95M
Net Income-3.52M-3.03M-621.41K-3.25M-2.36M-1.98M
Balance Sheet
Total Assets527.22K193.18K34.05K305.99K2.57M1.84M
Cash, Cash Equivalents and Short-Term Investments499.86K179.51K26.72K203.50K2.56M1.83M
Total Debt388.18K1.40M273.57K524.87K0.000.00
Total Liabilities1.11M2.27M595.86K1.02M264.93K182.94K
Stockholders Equity-583.62K-2.08M-561.80K-716.83K2.30M1.66M
Cash Flow
Free Cash Flow-2.06M-2.08M-883.98K-2.98M-1.90M-1.47M
Operating Cash Flow-2.06M-2.07M-881.69K-2.97M-1.89M-1.47M
Investing Cash Flow-432.00-340.00-2.30K-11.99K-2.01K-32.12K
Financing Cash Flow2.66M1.47M721.15K470.70K1.84M3.12M

SportsHero Limited Technical Analysis

Technical Analysis Sentiment
Positive
Last Price0.05
Price Trends
50DMA
0.07
Positive
100DMA
0.06
Positive
200DMA
0.04
Positive
Market Momentum
MACD
0.02
Negative
RSI
65.83
Neutral
STOCH
86.39
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:SHO, the sentiment is Positive. The current price of 0.05 is below the 20-day moving average (MA) of 0.10, below the 50-day MA of 0.07, and above the 200-day MA of 0.04, indicating a bullish trend. The MACD of 0.02 indicates Negative momentum. The RSI at 65.83 is Neutral, neither overbought nor oversold. The STOCH value of 86.39 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for AU:SHO.

SportsHero Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
78
Outperform
AU$4.86M5.4962.59%55.56%-5.51%38.41%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
52
Neutral
AU$56.83M-4.52-150.45%―0.72%17.24%
47
Neutral
AU$111.20M-7.19――340.15%-168.75%
46
Neutral
AU$112.09M-2.42-144.99%―12.82%-987.50%
45
Neutral
AU$38.53M-2.82――12.70%71.21%
40
Underperform
AU$15.03M-3.88-89.43%―-10.12%66.90%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:SHO
SportsHero Limited
0.13
0.10
380.77%
AU:TNY
Tinybeans Group
0.08
<0.01
12.33%
AU:RNT
Rent.com.au Ltd
0.05
0.03
145.00%
AU:RMY
RMA Global Ltd.
0.06
0.02
56.76%
AU:ART
Airtasker Ltd
0.24
-0.07
-22.58%
AU:LVE
Love Group Ltd
0.12
0.02
14.29%

SportsHero Limited Corporate Events

SportsHero Issues 1 Million New Shares on Option Exercise
Mar 3, 2026

SportsHero Limited has issued 1,000,000 fully paid ordinary shares following the exercise of options, expanding its share capital without providing a prospectus or disclosure document under the fundraising provisions of the Corporations Act. The company affirmed it remains compliant with its financial reporting and continuous disclosure obligations and stated there is no undisclosed price-sensitive information, signalling that the issuance should not alter its regulatory standing or transparency to investors.

The move reflects a routine capital management action that may modestly dilute existing shareholders while potentially strengthening the company’s balance sheet or rewarding option holders. By formally notifying the market and confirming the absence of excluded information, SportsHero aims to maintain investor confidence and ensure its new shares can be freely traded on the ASX in line with Australian securities law.

The most recent analyst rating on (AU:SHO) stock is a Hold with a A$0.13 price target. To see the full list of analyst forecasts on SportsHero Limited stock, see the AU:SHO Stock Forecast page.

SportsHero seeks ASX quotation for 1 million new shares
Mar 3, 2026

SportsHero Limited has applied for quotation on the ASX of 1,000,000 ordinary fully paid shares, with an issue date of March 3, 2026. The new share quotation, lodged as an Appendix 2A filing, modestly increases the company’s quoted capital base and may slightly impact existing shareholders through incremental dilution and enhanced trading liquidity.

The application confirms SportsHero’s compliance with ASX Listing Rule requirements for the admission of these securities to trading. While the announcement does not disclose the purpose of the new shares, the move signals ongoing capital management activity that could support future corporate or operational initiatives once further details are released.

The most recent analyst rating on (AU:SHO) stock is a Hold with a A$0.13 price target. To see the full list of analyst forecasts on SportsHero Limited stock, see the AU:SHO Stock Forecast page.

SportsHero Issues New Shares on Option Exercise Under Disclosure Exemption
Feb 26, 2026

SportsHero Limited has issued 1,586,956 fully paid ordinary shares following the exercise of options, expanding its share capital without providing a prospectus or other disclosure document under the fundraising provisions of the Corporations Act. The company states it remains compliant with financial reporting and continuous disclosure obligations, and confirms there is no undisclosed price-sensitive information, signalling that the capital change is routine rather than a response to any hidden developments.

The notice, lodged under section 708A(5)(e) of the Corporations Act, enables the new shares to be freely tradable on-market without further disclosure. This provides existing and new investors with clarity on the regulatory status of the securities while indicating that SportsHero’s governance and reporting practices are in good standing with Australian corporate law requirements.

The most recent analyst rating on (AU:SHO) stock is a Hold with a A$0.10 price target. To see the full list of analyst forecasts on SportsHero Limited stock, see the AU:SHO Stock Forecast page.

SportsHero Seeks ASX Quotation for 1.59 Million New Shares
Feb 26, 2026

SportsHero Limited has applied for quotation on the ASX of 1,586,956 new ordinary fully paid shares, with an issue date of 26 February 2026. The additional securities arise from the exercise or conversion of existing options or other convertible securities, modestly expanding the company’s share base and potentially enhancing liquidity for current and prospective investors.

The move reflects a routine capital markets transaction that incrementally increases the free float of SportsHero’s stock without introducing a separate capital raising in this announcement. For stakeholders, the quoted shares represent a small dilution of existing holdings but may support improved trading depth and visibility for the company’s securities on the Australian market.

The most recent analyst rating on (AU:SHO) stock is a Hold with a A$0.10 price target. To see the full list of analyst forecasts on SportsHero Limited stock, see the AU:SHO Stock Forecast page.

SportsHero files interim half-year financial report for 2025
Feb 26, 2026

SportsHero Limited has released its interim financial report for the half year ended 31 December 2025, providing shareholders with the usual statutory components such as directors’ report, financial statements, notes and an independent auditor’s report. The document signals regular compliance and disclosure to the market, but offers no specific insight into the company’s trading performance, strategic direction or operational developments over the period.

Without detail on revenue, profit, cash flows or segment performance, investors and other stakeholders are informed only that a formal review of the company’s half‑year financial position has been completed and audited. As a result, the filing mainly serves as a procedural update on governance and reporting obligations, rather than a vehicle for new information on SportsHero’s competitive position or future outlook.

The most recent analyst rating on (AU:SHO) stock is a Hold with a A$0.10 price target. To see the full list of analyst forecasts on SportsHero Limited stock, see the AU:SHO Stock Forecast page.

SportsHero revenue surges but losses deepen in first half
Feb 26, 2026

SportsHero Limited reported a 527% surge in revenue to AU$316,933 for the half-year ended 31 December 2025, but its net loss after tax widened 66% to AU$1,238,353 compared with the prior corresponding period. The company maintained a nil interim dividend and ended the period with net tangible liabilities of 0.07 cents per share, underscoring ongoing balance sheet pressure even as top-line performance improved and no new subsidiaries, associates or joint ventures were added.

The half-year accounts were reviewed by auditors without any disclosed qualifications, and the company reported no changes in control over entities during the period. The combination of sharply higher revenue and deeper losses suggests that investment and cost structures continue to outpace income, a dynamic that is likely to remain a key focus for shareholders monitoring SportsHero’s path toward financial sustainability.

The most recent analyst rating on (AU:SHO) stock is a Hold with a A$0.10 price target. To see the full list of analyst forecasts on SportsHero Limited stock, see the AU:SHO Stock Forecast page.

SportsHero Issues 15 Million Unquoted Broker Options with Three-Year Term
Feb 24, 2026

SportsHero Limited has notified the market of the issue of 15,000,000 unquoted broker options with an exercise price of $0.10 and a three-year term, effective 24 February 2026. These options form part of a previously flagged transaction structure and will not be quoted on the ASX, signalling the company’s continued reliance on option-based remuneration or financing arrangements that may lead to future equity dilution for existing shareholders.

The issuance of these broker options underscores SportsHero’s use of non-cash incentives to align intermediaries or partners with the company’s performance over a multi-year horizon. While the options are unquoted, their potential conversion could expand the company’s capital base, a factor investors may weigh when assessing future earnings per share and capital management strategy.

The most recent analyst rating on (AU:SHO) stock is a Sell with a A$0.09 price target. To see the full list of analyst forecasts on SportsHero Limited stock, see the AU:SHO Stock Forecast page.

SportsHero Seeks ASX Quotation for 53.3 Million New Shares
Feb 22, 2026

SportsHero Limited has applied for quotation on the ASX of 53,333,335 new fully paid ordinary shares, dated 23 February 2026, under the code SHO. The additional securities, issued as part of a previously announced transaction, expand the company’s quoted share base and may influence its capital structure, liquidity, and market positioning for existing and prospective investors.

The most recent analyst rating on (AU:SHO) stock is a Sell with a A$0.09 price target. To see the full list of analyst forecasts on SportsHero Limited stock, see the AU:SHO Stock Forecast page.

SportsHero Issues Cautionary Investor Presentation and Trading Update
Feb 4, 2026

SportsHero Limited has released an investor presentation and trading update dated 5 February 2026, outlining current opportunities, data, statistics and financial information available to the company at the time of publication. The document is framed as high-level summary information and emphasises that it is not a prospectus or an offer of securities, highlighting the presence of known risks, uncertainties and external factors that could impact its business performance; it also underscores that future targets and plans are subject to numerous assumptions and contingencies, and that no guarantees are made regarding future outcomes, signalling to stakeholders that the update should be read cautiously alongside the company’s formal financial reports and continuous disclosure materials.

The most recent analyst rating on (AU:SHO) stock is a Hold with a A$0.07 price target. To see the full list of analyst forecasts on SportsHero Limited stock, see the AU:SHO Stock Forecast page.

SportsHero Issues Over 7.6 Million New Shares on Option Exercise
Jan 28, 2026

SportsHero Limited has issued 7,608,699 fully paid ordinary shares following the exercise of options, increasing its share capital without undertaking a new public disclosure document. The company confirmed it remains compliant with key financial reporting and continuous disclosure obligations under the Corporations Act and stated there is no undisclosed price-sensitive information, signalling regulatory alignment and transparency for existing and new shareholders.

The most recent analyst rating on (AU:SHO) stock is a Hold with a A$0.05 price target. To see the full list of analyst forecasts on SportsHero Limited stock, see the AU:SHO Stock Forecast page.

SportsHero Seeks ASX Quotation for 7.6 Million New Shares
Jan 28, 2026

SportsHero Limited has applied to the ASX for quotation of 7,608,699 new fully paid ordinary shares, to be issued under the company’s existing securities arrangements. The additional shares, arising from the exercise or conversion of existing options or convertible securities, will expand the company’s quoted capital base and may modestly enhance share liquidity for investors once they commence trading on 28 January 2026.

The most recent analyst rating on (AU:SHO) stock is a Hold with a A$0.05 price target. To see the full list of analyst forecasts on SportsHero Limited stock, see the AU:SHO Stock Forecast page.

SportsHero Ties Executive Options to Revenue and EBIT Performance Targets
Jan 22, 2026

SportsHero Limited plans to grant a total of 20.5 million share options to its directors and company secretary, subject to shareholder approval at the next annual general meeting, as part of a performance-linked incentive structure. The options, exercisable at $0.05 within four years, will vest in tranches tied to continued employment and the achievement of specific group revenue and EBIT targets over six-month periods, signalling the company’s focus on aligning executive remuneration with growth and profitability milestones that could materially impact shareholder value.

The most recent analyst rating on (AU:SHO) stock is a Hold with a A$0.05 price target. To see the full list of analyst forecasts on SportsHero Limited stock, see the AU:SHO Stock Forecast page.

SportsHero Posts Record Cash Receipts as HeroPlay Subscriber Growth Accelerates
Jan 18, 2026

SportsHero Limited reported record quarterly cash receipts of A$539,000 for the second quarter of FY26, driven largely by a milestone payment tied to the implementation of its iGV.com platform in the Philippines and early revenue from its HeroPlay mobile gaming service. HeroPlay, launched in November 2025, is showing strong early traction, with average daily subscriber sign-ups tripling to about 880 in recent days and a high of 1,710 in a single day, while roughly 89% of users are opting for higher-margin direct payment methods. The company ended the quarter with A$500,000 in cash and around A$1.1 million in undrawn debt facilities to fund marketing and regional expansion, and it expects further cash inflows from its Philippine telecom partner under a US$1 million contract. With major Indonesian telco Indosat preparing full-scale marketing of HeroPlay to its 50.9 million monthly active app users, SportsHero is positioning itself to scale both its user base and margins in a rapidly growing mobile gaming market, though management notes that key long-term subscription metrics will take time to stabilise.

The most recent analyst rating on (AU:SHO) stock is a Hold with a A$0.05 price target. To see the full list of analyst forecasts on SportsHero Limited stock, see the AU:SHO Stock Forecast page.

SportsHero Plans Issue of 9 Million Options in New ASX Placement
Jan 18, 2026

SportsHero Limited has lodged a notice with the ASX for a proposed placement involving the issue of up to 9 million new options, each with an exercise price of A$0.05 and an expiry date three years from issue, with a proposed issue date of 1 December 2026. The capital-raising move, structured as a placement or other type of issue, is designed to expand the company’s quoted securities base and potentially strengthen its balance sheet over time, offering new and existing investors leveraged exposure to future share price performance and signalling ongoing corporate activity in support of its growth plans.

The most recent analyst rating on (AU:SHO) stock is a Hold with a A$0.05 price target. To see the full list of analyst forecasts on SportsHero Limited stock, see the AU:SHO Stock Forecast page.

SportsHero Extends $1 Million Loan Facility to Support Working Capital
Jan 18, 2026

SportsHero Limited has extended its existing $1 million unsecured loan facility with lender Colin Jee Fai Low on a 12‑month term, allowing the company to draw down up to $200,000 per month at a fixed annual interest rate of 10%. The company plans to use any funds drawn under the facility to support working capital needs, a move that provides additional liquidity to sustain operations and growth initiatives while it pursues future capital-raising options, with repayment triggered either shortly after a dedicated capital raise or by January 2027.

The most recent analyst rating on (AU:SHO) stock is a Hold with a A$0.05 price target. To see the full list of analyst forecasts on SportsHero Limited stock, see the AU:SHO Stock Forecast page.

SportsHero Achieves Record Cash Receipt Following Philippines Launch
Dec 17, 2025

SportsHero Limited announced receiving a record cash receipt of approximately A$530,000 following the successful launch of its iGV.Com Game Pass product in the Philippines. This marks the largest cash receipt since its ASX listing in 2017 and signifies the progress in commercializing its gaming opportunity in Southeast Asia. The company expects ongoing monthly payments through September 2026 under the current agreement, with possibilities of future expansion and increased revenue, strengthening its financial stability and market opportunities.

The most recent analyst rating on (AU:SHO) stock is a Hold with a A$0.04 price target. To see the full list of analyst forecasts on SportsHero Limited stock, see the AU:SHO Stock Forecast page.

SportsHero’s HeroPlay Platform Shows Promising Early Results in Indonesia
Dec 16, 2025

SportsHero Limited has reported promising early results for its HeroPlay casual gaming subscription platform in Indonesia, indicating strong consumer demand and initial revenue generation. The platform has achieved a high click-through rate in its marketing efforts and has formed a strategic partnership with Indosat, Indonesia’s second-largest telecommunications operator, to expand its distribution channels. The company plans to focus on optimizing retention strategies and scaling its acquisition channels to drive substantial recurring revenue.

The most recent analyst rating on (AU:SHO) stock is a Hold with a A$0.04 price target. To see the full list of analyst forecasts on SportsHero Limited stock, see the AU:SHO Stock Forecast page.

SportsHero Limited Director Increases Shareholding
Dec 5, 2025

SportsHero Limited announced a change in the director’s interest, with Stratos Karousos acquiring 2,998,051 fully paid ordinary shares, increasing his total holdings to 7,635,172 shares. This change, approved by shareholders, reflects the company’s strategic move to align director interests with company performance, potentially impacting stakeholder confidence and market perception positively.

The most recent analyst rating on (AU:SHO) stock is a Hold with a A$0.04 price target. To see the full list of analyst forecasts on SportsHero Limited stock, see the AU:SHO Stock Forecast page.

SportsHero Limited Issues New Shares in Compliance with Corporations Act
Dec 5, 2025

SportsHero Limited has issued 2,998,051 fully paid ordinary shares following a resolution approved at its recent AGM. This issuance was conducted without disclosure to investors under Part 6D.2 of the Corporations Act, and the company has confirmed compliance with relevant legislative provisions, indicating transparency and adherence to regulatory standards.

The most recent analyst rating on (AU:SHO) stock is a Hold with a A$0.04 price target. To see the full list of analyst forecasts on SportsHero Limited stock, see the AU:SHO Stock Forecast page.

SportsHero Limited Announces Quotation of New Securities on ASX
Dec 5, 2025

SportsHero Limited has announced the quotation of 2,998,051 fully paid ordinary securities on the Australian Securities Exchange (ASX) under the code SHO. This move is part of a previously announced transaction, potentially enhancing the company’s market presence and providing additional liquidity for stakeholders.

The most recent analyst rating on (AU:SHO) stock is a Hold with a A$0.04 price target. To see the full list of analyst forecasts on SportsHero Limited stock, see the AU:SHO Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Feb 25, 2026