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SportsHero Limited (AU:SHO)
ASX:SHO
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SportsHero Limited (SHO) AI Stock Analysis

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AU:SHO

SportsHero Limited

(Sydney:SHO)

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Neutral 42 (OpenAI - 5.2)
Rating:42Neutral
Price Target:
AU$0.06
▲(12.00% Upside)
Action:Reiterated
Date:05/06/26
The score is held down primarily by very weak financial performance (minimal revenue scale, severe ongoing losses and cash burn, and a stressed balance sheet with negative equity and rising debt). Technical indicators also point to a bearish trend and weak momentum. Valuation is not a clear positive because the negative P/E is driven by losses and no dividend yield is available.
Positive Factors
Platform-based, social gamified product
A digital, social and gamified platform creates durable engagement mechanics and low marginal delivery costs. Persistent community features and prediction competitions can produce network effects and repeat usage, supporting long-term monetization if user growth resumes.
Negative Factors
Severe, persistent unprofitability
Margins are deeply negative and losses are large relative to sales, indicating a structural cost/revenue mismatch. Persistent extreme negative margins reduce chances of internal funding for growth and make durable recovery dependent on major business model fixes or sustained user monetization improvements.
Read all positive and negative factors
Positive Factors
Negative Factors
Platform-based, social gamified product
A digital, social and gamified platform creates durable engagement mechanics and low marginal delivery costs. Persistent community features and prediction competitions can produce network effects and repeat usage, supporting long-term monetization if user growth resumes.
Read all positive factors

SportsHero Limited (SHO) vs. iShares MSCI Australia ETF (EWA)

SportsHero Limited Business Overview & Revenue Model

Company Description
Operating from Twin Waters, Australia, SportsHero Limited manages a digital platform centered on sports forecasting, interactive gaming, and promotional activities. This platform delivers a diverse array of sports-related contests for avid fans....
How the Company Makes Money
SportsHero Limited generates revenue through multiple streams such as advertising partnerships, sponsorship deals, and in-app purchases for premium features, enhancements, or exclusive content. Additionally, the company might also monetize user en...

SportsHero Limited Financial Statement Overview

Summary
Financial performance is very weak: revenue is minimal and slightly declining (FY2025 57.2k, -3.3% YoY), profitability is deeply negative (FY2025 gross margin about -2,072% and net margin about -5,299%), and cash flow shows ongoing heavy burn (FY2025 operating cash flow -2.07m with negative free cash flow). The balance sheet is stressed with negative equity (FY2025 -2.08m) and sharply higher debt (FY2025 1.40m vs 0.27m in FY2024), raising financial flexibility and going-concern risk.
Income Statement
8
Very Negative
Balance Sheet
6
Very Negative
Cash Flow
12
Very Negative
BreakdownTTMJun 2025Jun 2024Jun 2023Jun 2022Jun 2021
Income Statement
Total Revenue323.36K57.23K8.54K16.64K16.78K30.38K
Gross Profit-514.57K-1.19M11.22K16.64K16.78K22.66K
EBITDA-3.43M-2.82M-628.14K-2.17M-2.48M-1.95M
Net Income-3.52M-3.03M-621.41K-3.25M-2.36M-1.98M
Balance Sheet
Total Assets527.22K193.18K34.05K305.99K2.57M1.84M
Cash, Cash Equivalents and Short-Term Investments499.86K179.51K26.72K203.50K2.56M1.83M
Total Debt388.18K1.40M273.57K524.87K0.000.00
Total Liabilities1.11M2.27M595.86K1.02M264.93K182.94K
Stockholders Equity-583.62K-2.08M-561.80K-716.83K2.30M1.66M
Cash Flow
Free Cash Flow-2.06M-2.08M-883.98K-2.98M-1.90M-1.47M
Operating Cash Flow-2.06M-2.07M-881.69K-2.97M-1.89M-1.47M
Investing Cash Flow-432.00-340.00-2.30K-11.99K-2.01K-32.12K
Financing Cash Flow2.66M1.47M721.15K470.70K1.84M3.12M

SportsHero Limited Technical Analysis

Technical Analysis Sentiment
Positive
Last Price0.05
Price Trends
50DMA
0.07
Negative
100DMA
0.09
Negative
200DMA
0.06
Positive
Market Momentum
MACD
>-0.01
Negative
RSI
50.18
Neutral
STOCH
65.90
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:SHO, the sentiment is Positive. The current price of 0.05 is below the 20-day moving average (MA) of 0.07, below the 50-day MA of 0.07, and below the 200-day MA of 0.06, indicating a neutral trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 50.18 is Neutral, neither overbought nor oversold. The STOCH value of 65.90 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for AU:SHO.

SportsHero Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
65
Neutral
AU$18.92B32.4228.87%1.33%7.96%-7.10%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
50
Neutral
AU$28.89M-19.57-2.52%-22.88%
46
Neutral
AU$102.72M-3.02-550.33%14.49%-66.27%
45
Neutral
AU$16.45M-1.41-28.72%-5.31%7.89%
42
Neutral
AU$60.97M-14.72264.77%565.09%-220.00%
42
Neutral
AU$13.57M-7.64-47.04%-4.55%78.11%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:SHO
SportsHero Limited
0.07
0.05
195.65%
AU:REA
REA Group Ltd
144.60
-86.36
-37.39%
AU:TNY
Tinybeans Group
0.07
>-0.01
-1.33%
AU:GUM
Market Herald Ltd
0.09
>-0.01
-8.16%
AU:CHL
Camplify Holdings Ltd.
0.20
-0.10
-33.33%
AU:ART
Airtasker Ltd
0.21
-0.06
-22.22%

SportsHero Limited Corporate Events

SportsHero admits late filing of director option grants, calls lapse an isolated oversight
May 22, 2026
SportsHero Limited has disclosed that three of its directors, Stratos Karousos, Tom Lapping and Adele Sim, received unlisted incentive options on 4 May 2026, following shareholder approval at a general meeting in April. The company has lodged the ...
SportsHero Director Increases Indirect Stake via Share Placement
May 21, 2026
SportsHero Limited has disclosed a change in director Tom Lapping’s interests following a share placement that increased his indirect holding through his spouse, Kelly Melissa Lapping. The transaction highlights ongoing capital-raising activ...
SportsHero Seeks ASX Quotation for 4 Million New Shares
May 21, 2026
SportsHero Limited has applied for quotation of 4,000,000 new fully paid ordinary shares on the Australian Securities Exchange, with an issue date of 21 May 2026. The additional securities, issued as part of a previously announced transaction, wil...
SportsHero Issues 20.5 Million Unquoted Options in Capital Restructuring Move
May 4, 2026
SportsHero Limited has notified the market of the issue of 20,500,000 new unquoted options, each with an exercise price of $0.05 and an expiry date of 3 May 2030. The options, recorded as a new class of securities, were issued on 4 May 2026, alter...
SportsHero trims potential dilution as 34.5m rights and options lapse
May 1, 2026
SportsHero Limited has notified the Australian Securities Exchange of the expiry of multiple classes of unexercised performance rights and options, effective 1 May 2026. The affected securities include a total of 34.5 million performance rights an...
SportsHero’s HeroPlay Surges in Indonesia as Telco Strategy Lifts ARPU
Apr 28, 2026
SportsHero reported a transformational March quarter as HeroPlay completed its first full period of commercial operations in Indonesia, with subscriber sign-ups scaling rapidly to a seven-day average of just over 3,000 per day by the end of March....
SportsHero Wins Strong Shareholder Backing for Placements and Option Incentives
Apr 24, 2026
SportsHero Limited reported that all resolutions put to security holders at its 24 April 2026 meeting were passed by poll with near-unanimous support. Investors ratified prior share placements, including those conducted under Listing Rule 7.1A, an...
SportsHero boosts HeroPlay catalogue with 400-game Playades deal ahead of World Cup push
Apr 1, 2026
SportsHero Limited has signed a mobile game content agreement with Playades to distribute more than 400 HTML5 hyper-casual titles across South East Asia, lifting HeroPlay’s catalogue to over 1,000 games, including well-known franchises such ...
SportsHero sets April 2026 vote on capital placements and incentive options
Mar 25, 2026
SportsHero Limited has called a general meeting for 24 April 2026 in Sydney, inviting shareholders to lodge proxy voting instructions by 22 April and outlining detailed procedures for appointing proxies, corporate representatives and electronic co...
SportsHero calls April 2026 meeting to ratify placements and expand director incentives
Mar 25, 2026
SportsHero Limited has called a general meeting for 24 April 2026 in Sydney, where shareholders will vote on several capital management and remuneration resolutions. The agenda includes ratification of 53.3 million placement shares issued under it...
SportsHero Updates Registered Office Address in Sydney CBD
Mar 22, 2026
SportsHero Limited has announced a change to its registered office address, confirming that the company’s official location is now Suite 376, Mezzanine, 388 George Street, Sydney, NSW 2000. The move formalises the company’s presence at...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: May 06, 2026