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SportsHero Limited (AU:SHO)
ASX:SHO

SportsHero Limited (SHO) AI Stock Analysis

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AU:SHO

SportsHero Limited

(Sydney:SHO)

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Neutral 43 (OpenAI - 5.2)
Rating:43Neutral
Price Target:
AU$0.07
â–˛(46.00% Upside)
The score is driven primarily by very weak financial performance—declining revenue, sizable losses, negative equity, and negative operating/free cash flow—creating high fundamental and solvency risk. Technicals are supportive in the near term due to a strong trend above moving averages and positive MACD, but extremely overbought readings increase reversal risk. Valuation is constrained by ongoing losses (negative P/E) and no dividend yield data.
Positive Factors
Diversified revenue streams
A multi-channel monetization model (subscriptions, in-app purchases, sponsorships, ads, data services) provides structural resilience. Over months this reduces reliance on any single income source, supports cross-selling and helps scale revenue as user engagement grows.
Engaging product suite
A product mix focused on fantasy sports, predictive gaming and live updates creates durable engagement and potential network effects. Persistent fan interest in sports supports recurring usage and retention, sustaining user monetization opportunities over the medium term.
Lean operating footprint
An extremely small headcount suggests low fixed overhead and a digitally scalable platform. With limited payroll burn, management can extend runway while iterating product-market fit, though success still requires revenue growth or external funding to scale materially.
Negative Factors
Negative equity / solvency risk
Negative shareholders' equity indicates liabilities exceed assets, creating persistent solvency risk. This structural weakness constrains financing options, increases refinancing and covenant risk, and may force dilutive or costly capital raises within the next several months.
Negative operating and free cash flow
Ongoing negative operating and free cash flows signal structural cash burn and dependency on external funding. This undermines self-funded growth, shortens runway, and forces prioritization of liquidity management over strategic investments unless operating cash generation improves.
Persistent unprofitable operations
Sustained negative gross and EBITDA margins plus declining revenue indicate the core business is not covering costs. These durable profitability issues limit reinvestment capacity and heighten the need for a clear path to margin improvement to avoid long-term value erosion.

SportsHero Limited (SHO) vs. iShares MSCI Australia ETF (EWA)

SportsHero Limited Business Overview & Revenue Model

Company DescriptionSportsHero Limited owns and operates sport prediction, gamification, and marketing platform. The company's platform offers various sports competitions for sports fans. SportsHero Limited is based in Twin Waters, Australia.
How the Company Makes MoneySportsHero Limited generates revenue through several key streams. Primarily, it earns money from in-app purchases and subscription fees for premium features on its platform, where users can access exclusive content and enhanced gaming experiences. Additionally, the company partners with various sports leagues and teams to offer branded content and promotional opportunities, creating sponsorship revenue. Advertising partnerships with brands looking to reach the sports fan demographic also contribute significantly to its earnings. Furthermore, the company may explore data monetization strategies, leveraging insights gathered from user interactions to provide analytics services to sports organizations and marketers.

SportsHero Limited Financial Statement Overview

Summary
Financials indicate severe weakness: declining revenue, negative gross/EBITDA margins, and persistent losses. The balance sheet shows negative equity (liabilities exceed assets), raising solvency risk, and cash flows are negative for both operations and free cash flow, pressuring liquidity.
Income Statement
15
Very Negative
SportsHero Limited has been experiencing declining revenues and significant losses over the years. The company shows negative gross profit and net profit margins, indicating that it is not generating sufficient revenue to cover its costs. The EBIT and EBITDA margins are also negative, reflecting operational inefficiencies. Revenue growth is negative, suggesting a shrinking business.
Balance Sheet
20
Very Negative
The balance sheet reveals a concerning financial structure with negative stockholders' equity, indicating that liabilities exceed assets. The debt-to-equity ratio is negative, highlighting high leverage and potential solvency issues. Return on equity is positive but misleading due to negative equity, suggesting unsustainable financial performance.
Cash Flow
25
Negative
Cash flow analysis shows negative operating and free cash flows, indicating cash outflows from operations. The free cash flow to net income ratio is slightly above 1, suggesting that cash flow is somewhat aligned with net losses. However, the high free cash flow growth rate is due to a low base effect rather than operational improvement.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue60.45K57.23K8.54K16.64K16.78K30.38K
Gross Profit-1.21M-1.19M11.22K16.64K16.78K22.66K
EBITDA-2.86M-2.82M-628.14K-2.17M-2.48M-1.95M
Net Income-3.08M-3.03M-621.41K-3.25M-2.36M-1.98M
Balance Sheet
Total Assets193.18K193.18K34.05K305.99K2.57M1.84M
Cash, Cash Equivalents and Short-Term Investments179.51K179.51K26.72K203.50K2.56M1.83M
Total Debt1.40M1.40M273.57K524.87K0.000.00
Total Liabilities2.27M2.27M595.86K1.02M264.93K182.94K
Stockholders Equity-2.08M-2.08M-561.80K-716.83K2.30M1.66M
Cash Flow
Free Cash Flow-2.12M-2.08M-883.98K-2.98M-1.90M-1.47M
Operating Cash Flow-2.12M-2.07M-881.69K-2.97M-1.89M-1.47M
Investing Cash Flow-535.00-340.00-2.30K-11.99K-2.01K-32.12K
Financing Cash Flow2.31M1.47M721.15K470.70K1.84M3.12M

SportsHero Limited Technical Analysis

Technical Analysis Sentiment
Positive
Last Price0.05
Price Trends
50DMA
0.05
Positive
100DMA
0.04
Positive
200DMA
0.04
Positive
Market Momentum
MACD
<0.01
Negative
RSI
86.66
Negative
STOCH
95.65
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:SHO, the sentiment is Positive. The current price of 0.05 is below the 20-day moving average (MA) of 0.05, above the 50-day MA of 0.05, and above the 200-day MA of 0.04, indicating a bullish trend. The MACD of <0.01 indicates Negative momentum. The RSI at 86.66 is Negative, neither overbought nor oversold. The STOCH value of 95.65 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for AU:SHO.

SportsHero Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
AU$3.65M4.3162.59%55.56%-5.51%38.41%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
52
Neutral
AU$57.14M-10.63-150.45%―0.72%17.24%
52
Neutral
AU$146.07M-4.31-144.99%―12.82%-987.50%
45
Neutral
AU$17.05M-3.92-89.43%―-10.12%66.90%
44
Neutral
AU$29.89M-23.68――12.70%71.21%
43
Neutral
AU$61.85M-17.44――340.15%-168.75%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:SHO
SportsHero Limited
0.08
0.05
275.00%
AU:TNY
Tinybeans Group
0.09
0.02
20.78%
AU:RNT
Rent.com.au Ltd
0.05
0.03
183.33%
AU:RMY
RMA Global Ltd.
0.05
<0.01
7.14%
AU:ART
Airtasker Ltd
0.30
-0.13
-29.41%
AU:LVE
Love Group Ltd
0.09
-0.02
-16.67%

SportsHero Limited Corporate Events

SportsHero Issues Over 7.6 Million New Shares on Option Exercise
Jan 28, 2026

SportsHero Limited has issued 7,608,699 fully paid ordinary shares following the exercise of options, increasing its share capital without undertaking a new public disclosure document. The company confirmed it remains compliant with key financial reporting and continuous disclosure obligations under the Corporations Act and stated there is no undisclosed price-sensitive information, signalling regulatory alignment and transparency for existing and new shareholders.

The most recent analyst rating on (AU:SHO) stock is a Hold with a A$0.05 price target. To see the full list of analyst forecasts on SportsHero Limited stock, see the AU:SHO Stock Forecast page.

SportsHero Seeks ASX Quotation for 7.6 Million New Shares
Jan 28, 2026

SportsHero Limited has applied to the ASX for quotation of 7,608,699 new fully paid ordinary shares, to be issued under the company’s existing securities arrangements. The additional shares, arising from the exercise or conversion of existing options or convertible securities, will expand the company’s quoted capital base and may modestly enhance share liquidity for investors once they commence trading on 28 January 2026.

The most recent analyst rating on (AU:SHO) stock is a Hold with a A$0.05 price target. To see the full list of analyst forecasts on SportsHero Limited stock, see the AU:SHO Stock Forecast page.

SportsHero Ties Executive Options to Revenue and EBIT Performance Targets
Jan 22, 2026

SportsHero Limited plans to grant a total of 20.5 million share options to its directors and company secretary, subject to shareholder approval at the next annual general meeting, as part of a performance-linked incentive structure. The options, exercisable at $0.05 within four years, will vest in tranches tied to continued employment and the achievement of specific group revenue and EBIT targets over six-month periods, signalling the company’s focus on aligning executive remuneration with growth and profitability milestones that could materially impact shareholder value.

The most recent analyst rating on (AU:SHO) stock is a Hold with a A$0.05 price target. To see the full list of analyst forecasts on SportsHero Limited stock, see the AU:SHO Stock Forecast page.

SportsHero Posts Record Cash Receipts as HeroPlay Subscriber Growth Accelerates
Jan 18, 2026

SportsHero Limited reported record quarterly cash receipts of A$539,000 for the second quarter of FY26, driven largely by a milestone payment tied to the implementation of its iGV.com platform in the Philippines and early revenue from its HeroPlay mobile gaming service. HeroPlay, launched in November 2025, is showing strong early traction, with average daily subscriber sign-ups tripling to about 880 in recent days and a high of 1,710 in a single day, while roughly 89% of users are opting for higher-margin direct payment methods. The company ended the quarter with A$500,000 in cash and around A$1.1 million in undrawn debt facilities to fund marketing and regional expansion, and it expects further cash inflows from its Philippine telecom partner under a US$1 million contract. With major Indonesian telco Indosat preparing full-scale marketing of HeroPlay to its 50.9 million monthly active app users, SportsHero is positioning itself to scale both its user base and margins in a rapidly growing mobile gaming market, though management notes that key long-term subscription metrics will take time to stabilise.

The most recent analyst rating on (AU:SHO) stock is a Hold with a A$0.05 price target. To see the full list of analyst forecasts on SportsHero Limited stock, see the AU:SHO Stock Forecast page.

SportsHero Plans Issue of 9 Million Options in New ASX Placement
Jan 18, 2026

SportsHero Limited has lodged a notice with the ASX for a proposed placement involving the issue of up to 9 million new options, each with an exercise price of A$0.05 and an expiry date three years from issue, with a proposed issue date of 1 December 2026. The capital-raising move, structured as a placement or other type of issue, is designed to expand the company’s quoted securities base and potentially strengthen its balance sheet over time, offering new and existing investors leveraged exposure to future share price performance and signalling ongoing corporate activity in support of its growth plans.

The most recent analyst rating on (AU:SHO) stock is a Hold with a A$0.05 price target. To see the full list of analyst forecasts on SportsHero Limited stock, see the AU:SHO Stock Forecast page.

SportsHero Extends $1 Million Loan Facility to Support Working Capital
Jan 18, 2026

SportsHero Limited has extended its existing $1 million unsecured loan facility with lender Colin Jee Fai Low on a 12‑month term, allowing the company to draw down up to $200,000 per month at a fixed annual interest rate of 10%. The company plans to use any funds drawn under the facility to support working capital needs, a move that provides additional liquidity to sustain operations and growth initiatives while it pursues future capital-raising options, with repayment triggered either shortly after a dedicated capital raise or by January 2027.

The most recent analyst rating on (AU:SHO) stock is a Hold with a A$0.05 price target. To see the full list of analyst forecasts on SportsHero Limited stock, see the AU:SHO Stock Forecast page.

SportsHero Achieves Record Cash Receipt Following Philippines Launch
Dec 17, 2025

SportsHero Limited announced receiving a record cash receipt of approximately A$530,000 following the successful launch of its iGV.Com Game Pass product in the Philippines. This marks the largest cash receipt since its ASX listing in 2017 and signifies the progress in commercializing its gaming opportunity in Southeast Asia. The company expects ongoing monthly payments through September 2026 under the current agreement, with possibilities of future expansion and increased revenue, strengthening its financial stability and market opportunities.

The most recent analyst rating on (AU:SHO) stock is a Hold with a A$0.04 price target. To see the full list of analyst forecasts on SportsHero Limited stock, see the AU:SHO Stock Forecast page.

SportsHero’s HeroPlay Platform Shows Promising Early Results in Indonesia
Dec 16, 2025

SportsHero Limited has reported promising early results for its HeroPlay casual gaming subscription platform in Indonesia, indicating strong consumer demand and initial revenue generation. The platform has achieved a high click-through rate in its marketing efforts and has formed a strategic partnership with Indosat, Indonesia’s second-largest telecommunications operator, to expand its distribution channels. The company plans to focus on optimizing retention strategies and scaling its acquisition channels to drive substantial recurring revenue.

The most recent analyst rating on (AU:SHO) stock is a Hold with a A$0.04 price target. To see the full list of analyst forecasts on SportsHero Limited stock, see the AU:SHO Stock Forecast page.

SportsHero Limited Director Increases Shareholding
Dec 5, 2025

SportsHero Limited announced a change in the director’s interest, with Stratos Karousos acquiring 2,998,051 fully paid ordinary shares, increasing his total holdings to 7,635,172 shares. This change, approved by shareholders, reflects the company’s strategic move to align director interests with company performance, potentially impacting stakeholder confidence and market perception positively.

The most recent analyst rating on (AU:SHO) stock is a Hold with a A$0.04 price target. To see the full list of analyst forecasts on SportsHero Limited stock, see the AU:SHO Stock Forecast page.

SportsHero Limited Issues New Shares in Compliance with Corporations Act
Dec 5, 2025

SportsHero Limited has issued 2,998,051 fully paid ordinary shares following a resolution approved at its recent AGM. This issuance was conducted without disclosure to investors under Part 6D.2 of the Corporations Act, and the company has confirmed compliance with relevant legislative provisions, indicating transparency and adherence to regulatory standards.

The most recent analyst rating on (AU:SHO) stock is a Hold with a A$0.04 price target. To see the full list of analyst forecasts on SportsHero Limited stock, see the AU:SHO Stock Forecast page.

SportsHero Limited Announces Quotation of New Securities on ASX
Dec 5, 2025

SportsHero Limited has announced the quotation of 2,998,051 fully paid ordinary securities on the Australian Securities Exchange (ASX) under the code SHO. This move is part of a previously announced transaction, potentially enhancing the company’s market presence and providing additional liquidity for stakeholders.

The most recent analyst rating on (AU:SHO) stock is a Hold with a A$0.04 price target. To see the full list of analyst forecasts on SportsHero Limited stock, see the AU:SHO Stock Forecast page.

SportsHero Limited Announces Proposed Securities Issue
Dec 3, 2025

SportsHero Limited has announced a proposed issue of 2,998,051 fully paid ordinary securities, with the issuance date set for December 5, 2025. This move is part of a placement or other type of issue, which could potentially impact the company’s market presence and provide additional capital for its operations, thereby influencing its strategic positioning within the sports industry.

The most recent analyst rating on (AU:SHO) stock is a Hold with a A$0.04 price target. To see the full list of analyst forecasts on SportsHero Limited stock, see the AU:SHO Stock Forecast page.

SportsHero Limited Announces Unanimous Approval of Key Resolutions
Nov 27, 2025

SportsHero Limited announced the results of its recent meeting of security holders, where all resolutions were passed with overwhelming support. Key resolutions included the re-election of Mr. Tom Lapping as a Director, the appointment of an auditor, and the ratification of various performance rights and placement shares, indicating strong confidence in the company’s management and strategic direction.

The most recent analyst rating on (AU:SHO) stock is a Hold with a A$0.04 price target. To see the full list of analyst forecasts on SportsHero Limited stock, see the AU:SHO Stock Forecast page.

SportsHero Limited Appoints Grace Clapham as Growth Strategy Advisor
Nov 9, 2025

SportsHero Limited has appointed Grace Clapham as its new Growth Strategy Advisor. Grace, a highly respected executive and entrepreneur, brings extensive experience in community-driven growth and strategic partnerships, having worked with global brands like Meta and LinkedIn. Her appointment is expected to enhance SportsHero’s leadership team and accelerate the company’s growth and market expansion, particularly in Southeast Asia.

SportsHero Limited Resumes Trading After Legal Resolution
Nov 7, 2025

SportsHero Limited, listed on the ASX, has announced the reinstatement of its securities to quotation following a legal resolution. The company sought and obtained orders from the Supreme Court of Western Australia to address its failure to lodge cleansing notices related to the issuance of over one million fully paid ordinary shares. This development allows SportsHero to resume trading, potentially stabilizing its market position and reassuring stakeholders.

SportsHero Limited Rectifies Compliance Oversight with Court Approval
Nov 7, 2025

SportsHero Limited, a company involved in the issuance of ordinary shares, faced an administrative oversight regarding the timely issuance of cleansing notices for two share issues. The Supreme Court of Western Australia has granted orders to rectify this oversight, allowing the company to resume trading its securities. In response, SportsHero has revised its governance and compliance practices, re-adopting a ‘Quoted Securities Issuance Policy’ to ensure better oversight and adherence to regulatory requirements. This move is aimed at preventing future compliance issues and maintaining stakeholder trust.

SportsHero Limited Requests Voluntary Suspension of Securities
Nov 6, 2025

SportsHero Limited has requested a voluntary suspension of its securities from the Australian Securities Exchange pending the outcome of a legal application to the Supreme Court of Western Australia. This suspension is related to the company’s inadvertent failure to lodge necessary cleansing notices for shares issued in September and October 2025, with trading expected to resume by 10 November 2025 or upon the announcement of the court’s decision.

SportsHero Limited Initiates Trading Halt Amid Compliance Review
Nov 3, 2025

SportsHero Limited has announced a trading halt on its securities pending a court application regarding a compliance issue. The company seeks orders from the Supreme Court of Western Australia due to an inadvertent failure to lodge cleansing notices related to recent share issues. This halt is expected to last until the company makes a market announcement or trading resumes on November 6, 2025. The halt reflects SportsHero’s proactive approach to addressing compliance matters, which may impact its market operations and stakeholder confidence.

SportsHero Limited Issues New Shares and Seeks Trading Exemption
Nov 3, 2025

SportsHero Limited has announced the issuance of 2,173,912 fully paid ordinary shares following the exercise of options, which were issued without disclosure under Part 6D.2 of the Corporations Act. The company is seeking an exemption from the Supreme Court of Western Australia to allow the on-sale of these securities. SportsHero Limited has complied with relevant provisions of the Corporations Act and is in discussions regarding the potential appointment of an adviser, which could impact future market updates.

SportsHero Limited Issues 8 Million New Shares
Oct 31, 2025

SportsHero Limited, trading under the ASX code SHO, has announced the issuance of 8,000,000 fully paid ordinary shares following the exercise of performance rights. This issuance was conducted without a disclosure to investors under Part 6D.2 of the Corporations Act, and the company has confirmed compliance with relevant provisions of the Corporations Act. The announcement signifies a strategic move in SportsHero’s operations, potentially impacting its market positioning and shareholder value.

SportsHero Limited Issues 8 Million New Shares on ASX
Oct 31, 2025

SportsHero Limited announced the issuance of 8,000,000 fully paid ordinary shares on the Australian Securities Exchange (ASX) under the code SHO. This move is part of the company’s strategy to leverage convertible securities, potentially strengthening its market position and providing additional capital for growth initiatives.

SportsHero Expands Gaming Reach with Strategic Partnerships and Funding
Oct 31, 2025

SportsHero Limited announced a significant agreement with PLDT Inc, the largest telecommunications company in the Philippines, to distribute its iGV Family Game Pass product, which is expected to enhance cash flow and market presence in the region. Additionally, the company secured $1.65 million from investors to expand its sales and marketing efforts, entered a distribution agreement with Yes2Games for mobile games across four Southeast Asian territories, and strengthened its partnership with Indosat by adding a new gaming product, positioning itself for growth in the rapidly expanding gaming market.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jan 30, 2026