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SportsHero Limited (AU:SHO)
ASX:SHO

SportsHero Limited (SHO) AI Stock Analysis

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AU

SportsHero Limited

(Sydney:SHO)

Rating:39Underperform
Price Target:
AU$0.00
▼(-100.00%Downside)
SportsHero Limited's major challenges include significant financial instability and weak technical indicators, which are the most impactful factors driving the low stock score. Valuation concerns further exacerbate the risk profile, making the overall outlook negative.

SportsHero Limited (SHO) vs. iShares MSCI Australia ETF (EWA)

SportsHero Limited Business Overview & Revenue Model

Company DescriptionSportsHero Limited owns and operates sport prediction, gamification, and marketing platform. The company's platform offers various sports competitions for sports fans. SportsHero Limited is based in Twin Waters, Australia.
How the Company Makes MoneySportsHero Limited generates revenue primarily through advertising, sponsorships, and partnerships with sports organizations and brands. The company leverages its platform's user engagement to attract advertisers looking to target a sports-interested demographic. Additionally, SportsHero may offer premium features or in-app purchases to enhance user experience, providing another revenue stream. Key partnerships with sporting leagues or clubs can also result in monetization opportunities through exclusive content or branded events.

SportsHero Limited Financial Statement Overview

Summary
SportsHero Limited is facing significant financial challenges, with declining revenue, persistent losses, and a weak balance sheet. High leverage and reliance on external financing further exacerbate the risks.
Income Statement
25
Negative
SportsHero Limited has shown a significant decrease in revenue over the past years, with Total Revenue falling to just 8540 in 2024 from a previous high in 2019. The company has struggled with profitability, as evidenced by consistently negative EBIT, EBITDA, and Net Income margins. The Gross Profit Margin remains positive, but the high net losses highlight significant operational challenges.
Balance Sheet
20
Very Negative
The company's balance sheet reflects financial strain, with negative Stockholders' Equity indicating potential insolvency risk. The Debt-to-Equity ratio is not meaningful due to negative equity, and the company's equity position has deteriorated over time. Total liabilities exceed total assets, suggesting high leverage and financial instability.
Cash Flow
30
Negative
Operating cash flows have been consistently negative, indicating challenges in generating cash from core operations. Free Cash Flow is also negative, though there was a significant influx of cash from financing activities in recent years. The company's reliance on external financing to support cash flow needs raises concerns about sustainability.
Breakdown
TTMJun 2024Jun 2023Jun 2022Jun 2021Jun 2020
Income StatementTotal Revenue
54.02K8.54K24.74K23.14K30.38K0.00
Gross Profit
-377.53K-744.11K16.64K16.78K22.66K-79.71K
EBIT
-771.09K-1.02M-3.24M-2.40M-1.99M-1.73M
EBITDA
-995.39K-628.14K-2.17M-1.74M-1.44M-1.65M
Net Income Common Stockholders
-1.12M-621.41K-3.25M-2.36M-1.98M-1.88M
Balance SheetCash, Cash Equivalents and Short-Term Investments
84.36K26.72K203.50K2.56M1.83M224.53K
Total Assets
107.11K34.05K305.99K2.57M1.84M470.10K
Total Debt
284.74K273.57K524.87K0.000.00324.40K
Net Debt
200.37K246.85K321.37K-2.56M-1.83M99.88K
Total Liabilities
600.91K595.86K1.02M264.93K182.94K732.68K
Stockholders Equity
-493.80K-561.80K-716.83K2.30M1.66M-262.59K
Cash FlowFree Cash Flow
-755.07K-588.38K-2.98M-1.47M
Operating Cash Flow
-1.04M-815.99K-2.97M-1.89M-1.47M-3.14M
Investing Cash Flow
-1.52K-11.99K-32.12K
Financing Cash Flow
968.70K727.18K470.70K2.53M3.12M3.29M

SportsHero Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
AULVE
63
Neutral
AU$5.07M6.7670.30%-1.69%88.78%
61
Neutral
$14.33B5.90-3.82%8.01%2.79%-33.24%
AURNT
49
Neutral
AU$25.59M-103.20%5.14%26.39%
AUART
49
Neutral
AU$122.67M-67.56%7.30%-286.24%
AURMY
41
Neutral
AU$19.93M-910.77%3.67%72.22%
AUSHO
39
Underperform
$17.55M
211.05%58.33%
$7.29M-177.18%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:SHO
SportsHero Limited
0.02
0.01
130.00%
TNYYF
Tinybeans Group
0.02
>-0.01
-33.33%
AU:RNT
Rent.com.au Ltd
0.03
<0.01
50.00%
AU:RMY
RMA Global Ltd.
0.03
-0.04
-57.14%
AU:ART
Airtasker Ltd
0.27
0.02
8.00%
AU:LVE
Love Group Ltd
0.12
<0.01
9.09%

SportsHero Limited Corporate Events

SportsHero Limited Appoints New Auditor
Jun 20, 2025

SportsHero Limited (ASX:SHO) has announced a change in its auditing firm, appointing Hall Chadwick as the new auditor effective 20 June 2025. This decision follows the resignation of RSM Australia and was made after an internal review by the company’s Board of Directors. Hall Chadwick was chosen for its strong reputation, experience with listed companies, and value proposition for audit services. The appointment is subject to formal approval at the next Annual General Meeting.

SportsHero Expands Gaming Reach in Southeast Asia
Apr 29, 2025

SportsHero Limited has made significant strides in the commercialization of its iGV.com Family Game Pass product, particularly in Southeast Asia. The company signed a two-year agreement with XL Axiata to market the product in Indonesia, targeting the country’s 8.3 million PC gamers. Additionally, an updated agreement with Indosat Ooredo Hutchison allows for a full commercial launch, bypassing the proof of concept phase. The expansion into the Philippines further solidifies SportsHero’s presence in the region. The appointment of Crispin Tristram as Chief Commercial Officer and securing a $1.0 million borrowing facility are strategic moves to support the company’s growth and operational rollout.

SportsHero Expands into Indonesian e-Sports Market with PSSI Partnership
Apr 28, 2025

SportsHero Limited has expanded its partnership with the Indonesian Football Association (PSSI) to become their e-Sports digital platform partner. The company plans to launch the KitaGaruda Gaming Hub, offering Indonesian football fans access to exclusive e-Sports content, tournaments, and rewards. This initiative is supported by partnerships with major Indonesian telecom companies, Indosat and XL, which will facilitate increased digital engagement and revenue opportunities through various monetization strategies. The collaboration is expected to strengthen SportsHero’s position in the e-Sports market, tapping into Indonesia’s large football fan base and the growing popularity of e-Sports.

SportsHero Launches iGV.Com Family Game Pass with XL Axiata in Indonesia
Apr 23, 2025

SportsHero Limited has announced the launch of its iGV.Com Family Game Pass in partnership with XL Axiata, Indonesia’s third-largest telecom provider. This collaboration allows XL Axiata’s customers to access a subscription-based platform offering over 200 popular game titles through Direct Carrier Billing, simplifying the payment process. The partnership includes a revenue-sharing agreement, with SportsHero receiving 75% of the revenue, and is expected to enhance SportsHero’s market presence in Indonesia’s gaming sector.

SportsHero Limited Enhances Continuous Disclosure Practices
Apr 1, 2025

SportsHero Limited has revised its Continuous Disclosure Policy and Board Charter following a review by independent experts, Steinepreis Paganin. The review identified deficiencies in the company’s disclosure practices, leading to several updates aimed at enhancing transparency and compliance with ASX Listing Rules. Key amendments include establishing procedures for ASX announcements, timely preparation of board minutes, and setting a materiality threshold for disclosures. These changes aim to ensure SHO’s adherence to continuous disclosure obligations and improve communication with shareholders and the market.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.