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SportsHero Limited (AU:SHO)
ASX:SHO

SportsHero Limited (SHO) AI Stock Analysis

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AU:SHO

SportsHero Limited

(Sydney:SHO)

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Neutral 44 (OpenAI - 4o)
Rating:44Neutral
Price Target:
AU$0.04
▼(-7.50% Downside)
The overall stock score is primarily impacted by the company's poor financial performance, characterized by declining revenues and high operational losses. Technical analysis suggests a neutral to slightly bearish trend, while valuation metrics highlight ongoing losses and lack of earnings. These factors collectively result in a low overall stock score.
Positive Factors
Revenue Growth
Despite financial challenges, the company has achieved significant revenue growth, indicating potential for market expansion and increased user engagement.
Innovative Business Model
The company's innovative approach in sports entertainment through predictive gaming and fan engagement tools positions it well for long-term growth in a digital-first world.
Diverse Revenue Streams
A diverse revenue model reduces dependency on a single income stream, enhancing financial stability and providing multiple growth avenues.
Negative Factors
Financial Instability
The company's financial instability, marked by declining revenues and high operational losses, raises concerns about its ability to sustain operations long-term without restructuring.
Weak Balance Sheet
A weak balance sheet with negative equity and high leverage indicates potential solvency issues, limiting financial flexibility and increasing risk.
Negative Cash Flow
Negative cash flows highlight operational inefficiencies and the need for external funding, which could hinder long-term growth and sustainability.

SportsHero Limited (SHO) vs. iShares MSCI Australia ETF (EWA)

SportsHero Limited Business Overview & Revenue Model

Company DescriptionSportsHero Limited owns and operates sport prediction, gamification, and marketing platform. The company's platform offers various sports competitions for sports fans. SportsHero Limited is based in Twin Waters, Australia.
How the Company Makes MoneySportsHero Limited generates revenue through several key streams. Primarily, it earns money from in-app purchases and subscription fees for premium features on its platform, where users can access exclusive content and enhanced gaming experiences. Additionally, the company partners with various sports leagues and teams to offer branded content and promotional opportunities, creating sponsorship revenue. Advertising partnerships with brands looking to reach the sports fan demographic also contribute significantly to its earnings. Furthermore, the company may explore data monetization strategies, leveraging insights gathered from user interactions to provide analytics services to sports organizations and marketers.

SportsHero Limited Financial Statement Overview

Summary
SportsHero Limited is facing significant financial challenges, with declining revenues, high operational losses, and a weak balance sheet. The company shows negative gross profit and net profit margins, negative stockholders' equity, and negative operating and free cash flows, raising concerns about its ability to sustain operations.
Income Statement
15
Very Negative
SportsHero Limited has been experiencing declining revenues and significant losses over the years. The company shows negative gross profit and net profit margins, indicating that it is not generating sufficient revenue to cover its costs. The EBIT and EBITDA margins are also negative, reflecting operational inefficiencies. Revenue growth is negative, suggesting a shrinking business.
Balance Sheet
20
Very Negative
The balance sheet reveals a concerning financial structure with negative stockholders' equity, indicating that liabilities exceed assets. The debt-to-equity ratio is negative, highlighting high leverage and potential solvency issues. Return on equity is positive but misleading due to negative equity, suggesting unsustainable financial performance.
Cash Flow
25
Negative
Cash flow analysis shows negative operating and free cash flows, indicating cash outflows from operations. The free cash flow to net income ratio is slightly above 1, suggesting that cash flow is somewhat aligned with net losses. However, the high free cash flow growth rate is due to a low base effect rather than operational improvement.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue60.45K57.23K8.54K16.64K16.78K30.38K
Gross Profit-1.21M-1.19M11.22K16.64K16.78K22.66K
EBITDA-2.86M-2.82M-628.14K-2.17M-2.48M-1.95M
Net Income-3.08M-3.03M-621.41K-3.25M-2.36M-1.98M
Balance Sheet
Total Assets193.18K193.18K34.05K305.99K2.57M1.84M
Cash, Cash Equivalents and Short-Term Investments179.51K179.51K26.72K203.50K2.56M1.83M
Total Debt1.40M1.40M273.57K524.87K0.000.00
Total Liabilities2.27M2.27M595.86K1.02M264.93K182.94K
Stockholders Equity-2.08M-2.08M-561.80K-716.83K2.30M1.66M
Cash Flow
Free Cash Flow-2.12M-2.08M-883.98K-2.98M-1.90M-1.47M
Operating Cash Flow-2.12M-2.07M-881.69K-2.97M-1.89M-1.47M
Investing Cash Flow-535.00-340.00-2.30K-11.99K-2.01K-32.12K
Financing Cash Flow2.31M1.47M721.15K470.70K1.84M3.12M

SportsHero Limited Technical Analysis

Technical Analysis Sentiment
Positive
Last Price0.04
Price Trends
50DMA
0.04
Positive
100DMA
0.04
Positive
200DMA
0.03
Positive
Market Momentum
MACD
>-0.01
Positive
RSI
54.81
Neutral
STOCH
50.26
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:SHO, the sentiment is Positive. The current price of 0.04 is above the 20-day moving average (MA) of 0.04, above the 50-day MA of 0.04, and above the 200-day MA of 0.03, indicating a bullish trend. The MACD of >-0.01 indicates Positive momentum. The RSI at 54.81 is Neutral, neither overbought nor oversold. The STOCH value of 50.26 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for AU:SHO.

SportsHero Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
63
Neutral
AU$4.66M5.5062.59%33.82%-5.51%38.41%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
52
Neutral
AU$46.01M-9.79-150.45%0.72%17.24%
52
Neutral
AU$160.68M-144.99%12.82%-987.50%
45
Neutral
AU$18.84M-89.43%-10.12%66.90%
44
Neutral
$30.12M-8.60340.15%-168.75%
41
Neutral
AU$25.24M-20.0012.70%71.21%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:SHO
SportsHero Limited
0.04
0.02
100.00%
AU:TNY
Tinybeans Group
0.10
0.03
40.58%
AU:RNT
Rent.com.au Ltd
0.05
0.03
150.00%
AU:RMY
RMA Global Ltd.
0.04
0.00
0.00%
AU:ART
Airtasker Ltd
0.32
-0.07
-17.95%
AU:LVE
Love Group Ltd
0.12
0.03
33.33%

SportsHero Limited Corporate Events

SportsHero Limited Director Increases Shareholding
Dec 5, 2025

SportsHero Limited announced a change in the director’s interest, with Stratos Karousos acquiring 2,998,051 fully paid ordinary shares, increasing his total holdings to 7,635,172 shares. This change, approved by shareholders, reflects the company’s strategic move to align director interests with company performance, potentially impacting stakeholder confidence and market perception positively.

SportsHero Limited Issues New Shares in Compliance with Corporations Act
Dec 5, 2025

SportsHero Limited has issued 2,998,051 fully paid ordinary shares following a resolution approved at its recent AGM. This issuance was conducted without disclosure to investors under Part 6D.2 of the Corporations Act, and the company has confirmed compliance with relevant legislative provisions, indicating transparency and adherence to regulatory standards.

SportsHero Limited Announces Quotation of New Securities on ASX
Dec 5, 2025

SportsHero Limited has announced the quotation of 2,998,051 fully paid ordinary securities on the Australian Securities Exchange (ASX) under the code SHO. This move is part of a previously announced transaction, potentially enhancing the company’s market presence and providing additional liquidity for stakeholders.

SportsHero Limited Announces Proposed Securities Issue
Dec 3, 2025

SportsHero Limited has announced a proposed issue of 2,998,051 fully paid ordinary securities, with the issuance date set for December 5, 2025. This move is part of a placement or other type of issue, which could potentially impact the company’s market presence and provide additional capital for its operations, thereby influencing its strategic positioning within the sports industry.

SportsHero Limited Announces Unanimous Approval of Key Resolutions
Nov 27, 2025

SportsHero Limited announced the results of its recent meeting of security holders, where all resolutions were passed with overwhelming support. Key resolutions included the re-election of Mr. Tom Lapping as a Director, the appointment of an auditor, and the ratification of various performance rights and placement shares, indicating strong confidence in the company’s management and strategic direction.

SportsHero Limited Appoints Grace Clapham as Growth Strategy Advisor
Nov 9, 2025

SportsHero Limited has appointed Grace Clapham as its new Growth Strategy Advisor. Grace, a highly respected executive and entrepreneur, brings extensive experience in community-driven growth and strategic partnerships, having worked with global brands like Meta and LinkedIn. Her appointment is expected to enhance SportsHero’s leadership team and accelerate the company’s growth and market expansion, particularly in Southeast Asia.

SportsHero Limited Resumes Trading After Legal Resolution
Nov 7, 2025

SportsHero Limited, listed on the ASX, has announced the reinstatement of its securities to quotation following a legal resolution. The company sought and obtained orders from the Supreme Court of Western Australia to address its failure to lodge cleansing notices related to the issuance of over one million fully paid ordinary shares. This development allows SportsHero to resume trading, potentially stabilizing its market position and reassuring stakeholders.

SportsHero Limited Rectifies Compliance Oversight with Court Approval
Nov 7, 2025

SportsHero Limited, a company involved in the issuance of ordinary shares, faced an administrative oversight regarding the timely issuance of cleansing notices for two share issues. The Supreme Court of Western Australia has granted orders to rectify this oversight, allowing the company to resume trading its securities. In response, SportsHero has revised its governance and compliance practices, re-adopting a ‘Quoted Securities Issuance Policy’ to ensure better oversight and adherence to regulatory requirements. This move is aimed at preventing future compliance issues and maintaining stakeholder trust.

SportsHero Limited Requests Voluntary Suspension of Securities
Nov 6, 2025

SportsHero Limited has requested a voluntary suspension of its securities from the Australian Securities Exchange pending the outcome of a legal application to the Supreme Court of Western Australia. This suspension is related to the company’s inadvertent failure to lodge necessary cleansing notices for shares issued in September and October 2025, with trading expected to resume by 10 November 2025 or upon the announcement of the court’s decision.

SportsHero Limited Initiates Trading Halt Amid Compliance Review
Nov 3, 2025

SportsHero Limited has announced a trading halt on its securities pending a court application regarding a compliance issue. The company seeks orders from the Supreme Court of Western Australia due to an inadvertent failure to lodge cleansing notices related to recent share issues. This halt is expected to last until the company makes a market announcement or trading resumes on November 6, 2025. The halt reflects SportsHero’s proactive approach to addressing compliance matters, which may impact its market operations and stakeholder confidence.

SportsHero Limited Issues New Shares and Seeks Trading Exemption
Nov 3, 2025

SportsHero Limited has announced the issuance of 2,173,912 fully paid ordinary shares following the exercise of options, which were issued without disclosure under Part 6D.2 of the Corporations Act. The company is seeking an exemption from the Supreme Court of Western Australia to allow the on-sale of these securities. SportsHero Limited has complied with relevant provisions of the Corporations Act and is in discussions regarding the potential appointment of an adviser, which could impact future market updates.

SportsHero Limited Issues 8 Million New Shares
Oct 31, 2025

SportsHero Limited, trading under the ASX code SHO, has announced the issuance of 8,000,000 fully paid ordinary shares following the exercise of performance rights. This issuance was conducted without a disclosure to investors under Part 6D.2 of the Corporations Act, and the company has confirmed compliance with relevant provisions of the Corporations Act. The announcement signifies a strategic move in SportsHero’s operations, potentially impacting its market positioning and shareholder value.

SportsHero Limited Issues 8 Million New Shares on ASX
Oct 31, 2025

SportsHero Limited announced the issuance of 8,000,000 fully paid ordinary shares on the Australian Securities Exchange (ASX) under the code SHO. This move is part of the company’s strategy to leverage convertible securities, potentially strengthening its market position and providing additional capital for growth initiatives.

SportsHero Expands Gaming Reach with Strategic Partnerships and Funding
Oct 31, 2025

SportsHero Limited announced a significant agreement with PLDT Inc, the largest telecommunications company in the Philippines, to distribute its iGV Family Game Pass product, which is expected to enhance cash flow and market presence in the region. Additionally, the company secured $1.65 million from investors to expand its sales and marketing efforts, entered a distribution agreement with Yes2Games for mobile games across four Southeast Asian territories, and strengthened its partnership with Indosat by adding a new gaming product, positioning itself for growth in the rapidly expanding gaming market.

SportsHero Limited Issues Shares and Advances Strategic Partnership
Oct 28, 2025

SportsHero Limited has issued 750,000 fully paid ordinary shares following the exercise of options, without disclosure under the Corporations Act. The company is advancing its strategic partnership with PLDT Inc. to develop an iGV Game Pass subscription for PLDT’s premium home broadband customers, with expectations for a near-term launch, potentially enhancing its market position and stakeholder value.

SportsHero Limited Announces Annual General Meeting Details
Oct 28, 2025

SportsHero Limited has announced its Annual General Meeting, scheduled for November 27, 2025, in Sydney. Shareholders are encouraged to participate either in person or by proxy, with specific instructions provided for voting procedures. The meeting will address matters affecting shareholder interests, and the company emphasizes the importance of shareholder votes.

SportsHero Limited Issues New Securities to Boost Market Presence
Oct 27, 2025

SportsHero Limited has announced the issuance of 750,000 new ordinary fully paid securities, which will be quoted on the ASX under the code SHO. This move is part of the company’s strategic efforts to enhance its market presence and operational capabilities, potentially impacting its financial standing and stakeholder interests.

SportsHero Expands Gaming Catalogue with V-Hunt Partnership
Oct 17, 2025

SportsHero Limited has expanded its mobile gaming catalogue by signing an agreement with V Hunt Digital Media Pvt Ltd to distribute approximately 600 hyper casual mobile games throughout Southeast Asia. This strategic move is expected to enhance SportsHero’s gaming subscription platform, although the commercial impact remains uncertain until the platform goes live. The agreement is set for a year with automatic renewals, and the company will update stakeholders on revenue projections as the platform develops.

SportsHero Expands Gaming Portfolio with V-Hunt Partnership
Oct 15, 2025

SportsHero Limited has entered into an agreement with V Hunt Digital Media Pvt Ltd to distribute a catalogue of approximately 600 HTML5 hyper casual mobile games in Southeast Asia. This strategic move significantly expands SportsHero’s gaming portfolio, enhancing its competitive position in the region’s rapidly growing mobile gaming market. The agreement is expected to boost user engagement by offering instantly playable games that require no downloads, catering to markets with low data storage devices. The partnership aligns with SportsHero’s strategy to launch a leading mobile gaming subscription product through Telco partners, capitalizing on the high demand for mobile games in Indonesia, the largest market in Southeast Asia.

SportsHero Limited Announces Quotation of New Securities on ASX
Oct 1, 2025

SportsHero Limited has announced the issuance of 1,086,956 fully paid ordinary securities, which will be quoted on the Australian Securities Exchange (ASX) under the code SHO. This move is part of the company’s strategy to leverage convertible securities, potentially impacting its market position by increasing liquidity and shareholder value.

SportsHero Limited Releases 2025 Corporate Governance Statement
Sep 29, 2025

SportsHero Limited has released its corporate governance statement for the financial year ending June 30, 2025, which is available on their website. The statement outlines the company’s adherence to the ASX Corporate Governance Council’s principles and recommendations, highlighting its commitment to transparency and accountability. The announcement underscores the company’s efforts to maintain robust governance practices, which are crucial for its operations and stakeholder trust.

SportsHero Limited Releases Corporate Governance Statement
Sep 29, 2025

SportsHero Limited has released its Corporate Governance Statement, prepared in accordance with the 4th Edition of the ASX Corporate Governance Principles and Recommendations. The statement outlines the company’s adherence to these principles, detailing the roles and responsibilities of the board and management, the process for appointing directors, and the accountability of the company secretary. This governance framework is crucial for ensuring transparency and accountability, which can enhance investor confidence and potentially impact the company’s market value.

SportsHero Limited Releases 2025 Annual Report
Sep 29, 2025

SportsHero Limited has released its annual report for the year ending June 30, 2025. The report outlines the company’s financial performance and strategic initiatives over the past year. As a digital platform engaging sports fans, SportsHero Limited’s operations and market positioning are crucial for its stakeholders, including investors and partners. The annual report is a key document for assessing the company’s progress and future prospects.

SportsHero Limited Announces New Share Issuance on ASX
Sep 23, 2025

SportsHero Limited has announced the issuance of 1,086,956 fully paid ordinary shares, which will be quoted on the Australian Securities Exchange (ASX) under the code SHO. This move is part of the company’s strategy to enhance its capital structure and potentially improve its market positioning, offering stakeholders an opportunity to engage with its growth trajectory.

SportsHero Expands Gaming Reach with Indosat Partnership
Sep 9, 2025

SportsHero Limited has expanded its agreement with Indosat Ooredoo Hutchison to include a mobile casual gaming product, allowing Indosat’s customers to subscribe to mobile games using their existing accounts. This expansion is expected to significantly increase SportsHero’s market reach in Indonesia, where mobile gamers vastly outnumber PC gamers. The agreement includes a revenue-sharing model and marketing support from Indosat, potentially enhancing SportsHero’s financial performance and industry positioning in the Southeast Asian mobile gaming market.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 02, 2025