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SiteMinder Limited (AU:SDR)
ASX:SDR
Australian Market

SiteMinder Limited (SDR) AI Stock Analysis

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AU:SDR

SiteMinder Limited

(Sydney:SDR)

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Neutral 47 (OpenAI - 4o)
Rating:47Neutral
Price Target:
AU$6.50
▲(1.88% Upside)
SiteMinder Limited's stock score is primarily influenced by its financial performance and technical analysis. While revenue growth and cash flow improvements are positive, profitability challenges and bearish technical indicators weigh heavily on the score. The negative P/E ratio further impacts the valuation negatively.
Positive Factors
Revenue Growth
Consistent revenue growth of 10.22% indicates strong market demand and successful product adoption, supporting long-term business expansion.
Cash Flow Generation
Improved cash generation capabilities enhance financial flexibility, enabling investment in growth initiatives and reducing reliance on external financing.
Manageable Leverage
Low leverage levels indicate prudent financial management, providing stability and reducing risk in economic downturns, supporting long-term sustainability.
Negative Factors
Profitability Challenges
Persistent profitability issues, with negative net income and low ROE, hinder reinvestment capacity and shareholder value creation, impacting long-term growth.
Operational Efficiency
Inefficiencies in operations, as shown by negative net profit margins, suggest potential cost management issues, affecting competitiveness and profitability.
Negative Return on Equity
Negative ROE indicates poor returns on shareholder investments, reflecting inefficiencies in utilizing equity capital and potentially deterring future investment.

SiteMinder Limited (SDR) vs. iShares MSCI Australia ETF (EWA)

SiteMinder Limited Business Overview & Revenue Model

Company DescriptionSiteMinder Limited develops, markets, and sells online guest acquisition platform and commerce solutions for accommodation providers in Australia, the Asia Pacific, Europe, the Middle East, Africa, and the Americas. Its online guest acquisition platform includes Channel Manager that allows customers to sell their rooms on all connected booking sites at a same time; Online Booking Engine, an online booking engine that allows customers to take direct reservations from guests through website, social media channels, and metasearch; Hotel Website Builder, an online tool that enables customers to create websites by leveraging pre-built templates and designs; Hotel Business Intelligence, a software that delivers data analytics and insights to help customers make decisions; Little Hotelier, a property management system for reservations, check-ins and check-outs, and guest information; SiteMinder Exchange, a hotel app store; and Multi-Property. The company's commerce solution products include Global Distribution System, a network that enables travel agencies to access and book hotel rooms, airline tickets, or car rentals; SiteMinder Pay, a hotel payment processing solution; and Demand Plus, a hotel metasearch for travelers to see rates and inventory for hotels from various booking sites. SiteMinder Limited was incorporated in 2006 and is headquartered in Millers Point, Australia.
How the Company Makes MoneySiteMinder generates revenue primarily through subscription fees for its software solutions. The company's core revenue streams include monthly or annual charges for its channel management services, where hotels pay to connect their inventory to multiple online travel agencies and booking platforms. Additionally, SiteMinder earns income from its booking engine services, where hotels pay transaction fees for each booking made through their websites. The company also benefits from strategic partnerships with various travel agencies, technology providers, and hospitality organizations, which enhance its market reach and contribute to its earnings.

SiteMinder Limited Financial Statement Overview

Summary
SiteMinder Limited shows positive revenue growth and improved cash flow, indicating potential for future performance. However, profitability remains a challenge with negative net income and low return on equity. Leverage is manageable, but operational efficiency needs enhancement.
Income Statement
45
Neutral
SiteMinder Limited has shown a positive revenue growth rate of 10.22% in the latest year, indicating a recovering trajectory. However, the company struggles with profitability, as evidenced by negative net profit and EBIT margins. The gross profit margin has improved to 22.06%, but the net profit margin remains negative at -10.92%, highlighting ongoing challenges in cost management and operational efficiency.
Balance Sheet
50
Neutral
The balance sheet reflects a stable debt-to-equity ratio of 0.16, suggesting manageable leverage. However, the return on equity is negative at -42.45%, indicating inefficiencies in generating returns for shareholders. The equity ratio stands at 44.87%, showing a reasonable level of equity financing relative to total assets.
Cash Flow
60
Neutral
Cash flow analysis reveals a strong free cash flow growth rate of 18.91%, indicating improved cash generation capabilities. The operating cash flow to net income ratio is 0.35, suggesting that operating cash flow is covering a significant portion of net losses. The free cash flow to net income ratio is nearly 1, reflecting efficient cash conversion despite negative net income.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue224.45M224.45M190.67M151.38M116.45M100.76M
Gross Profit49.52M49.52M33.44M-24.24M-23.16M60.78M
EBITDA-21.34M-21.34M-49.00K-25.36M-91.90M-106.99M
Net Income-24.51M-24.51M-25.13M-49.30M-110.39M-121.77M
Balance Sheet
Total Assets128.68M128.68M122.66M127.03M151.66M174.20M
Cash, Cash Equivalents and Short-Term Investments33.39M33.39M40.21M51.28M88.72M30.97M
Total Debt9.18M9.18M11.31M12.58M12.63M14.30M
Total Liabilities70.95M70.95M57.75M49.92M44.80M42.90M
Stockholders Equity57.73M57.73M64.91M77.12M106.87M131.30M
Cash Flow
Free Cash Flow22.70M22.70M-9.80M-39.18M-53.37M-14.56M
Operating Cash Flow23.66M23.66M14.46M-14.80M-30.46M2.68M
Investing Cash Flow-27.11M-26.88M-22.13M39.66M-84.87M-16.01M
Financing Cash Flow-4.45M-4.45M-3.14M-1.07M111.42M-2.27M

SiteMinder Limited Technical Analysis

Technical Analysis Sentiment
Negative
Last Price6.38
Price Trends
50DMA
6.88
Negative
100DMA
6.54
Negative
200DMA
5.47
Positive
Market Momentum
MACD
-0.14
Negative
RSI
38.41
Neutral
STOCH
26.32
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:SDR, the sentiment is Negative. The current price of 6.38 is above the 20-day moving average (MA) of 6.34, below the 50-day MA of 6.88, and above the 200-day MA of 5.47, indicating a neutral trend. The MACD of -0.14 indicates Negative momentum. The RSI at 38.41 is Neutral, neither overbought nor oversold. The STOCH value of 26.32 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for AU:SDR.

SiteMinder Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
AU$2.35B36.551.37%-4.98%-42.11%
69
Neutral
AU$2.99B28.158.85%2.72%2.70%-22.30%
66
Neutral
€300.52M10.179.92%7.98%-14.10%-5.99%
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
55
Neutral
$1.76B6,012.500.12%-8.73%-99.88%
47
Neutral
AU$1.98B-77.19-39.97%17.65%3.70%
40
Underperform
AU$8.69M-55.08%65.45%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:SDR
SiteMinder Limited
6.17
0.28
4.75%
AU:CTD
Corporate Travel Management Limited
16.07
2.39
17.50%
AU:FLT
Flight Centre Travel Group Limited
14.72
-0.93
-5.97%
AU:WEB
WEB Travel Group
4.86
0.27
5.88%
AU:HLO
Helloworld Travel Ltd
1.79
-0.04
-1.92%
AU:JAY
Jayride Group Ltd.
0.01
0.00
0.00%

SiteMinder Limited Corporate Events

SiteMinder Limited Appoints New Director to Strengthen Leadership
Nov 30, 2025

SiteMinder Limited has announced the appointment of Samantha Lawson as a new director, effective December 1, 2025. This appointment is part of the company’s strategic efforts to strengthen its leadership team, although Lawson currently holds no securities or interests in the company. This move could potentially impact SiteMinder’s governance and strategic direction, aligning with its goals to enhance its market position in the hospitality technology sector.

SiteMinder Appoints Samantha Lawson as Non-Executive Director
Nov 30, 2025

SiteMinder Limited has appointed Samantha Lawson as an independent non-executive director of its Board, effective December 1, 2025. With a strong background in AI and digital strategy, Lawson’s expertise is expected to significantly contribute to SiteMinder’s Smart Platform strategy, enhancing the company’s offerings in data-driven revenue solutions for hoteliers.

SiteMinder Announces Director’s Change in Securities Interest
Nov 12, 2025

SiteMinder Limited announced a change in the interests of its director, Sankar Narayan, with the expiration of 37,687 options. This update reflects the ongoing management of equity interests within the company, potentially impacting the director’s stake and aligning with broader corporate governance practices.

SiteMinder CEO Increases Shareholding Through Option Exercise
Nov 7, 2025

SiteMinder Limited announced that CEO and Managing Director Sankar Narayan has increased his shareholding by exercising expiring options and converting performance rights into ordinary shares. This move raises Narayan’s total shareholding to approximately 2.6% of the company’s issued capital, potentially strengthening his influence within the company and signaling confidence in SiteMinder’s market position.

SiteMinder Announces Director’s Interest Changes
Nov 7, 2025

SiteMinder Limited announced a change in the director’s interest, specifically related to Sankar Narayan’s holdings. The notice details the conversion and acquisition of ordinary shares and performance rights, reflecting adjustments in the director’s securities portfolio. This change may impact the company’s governance and shareholder dynamics, as it involves significant movements in equity holdings.

SiteMinder Limited Announces Cessation of Securities
Nov 7, 2025

SiteMinder Limited has announced the cessation of certain securities, including performance rights and options with specific expiration dates. This announcement may impact the company’s capital structure and could have implications for its stakeholders, reflecting adjustments in its financial strategies or market positioning.

Australian Ethical Investment Ceases Substantial Holding in SiteMinder
Oct 29, 2025

Australian Ethical Investment Limited has announced that it has ceased to be a substantial holder in SiteMinder Limited as of October 28, 2025. This change in holding could impact SiteMinder’s shareholder structure and potentially influence its market dynamics, as substantial holders often play a significant role in corporate governance and strategic decisions.

SiteMinder’s 2025 AGM Resolutions Passed with Strong Support
Oct 29, 2025

SiteMinder Limited’s 2025 Annual General Meeting resulted in all proposed resolutions being carried in favor by poll. Key resolutions included the adoption of the remuneration report, re-election of directors, granting of performance rights to the CEO, and renewal of proportional takeover provisions. The outcomes reflect strong shareholder support and are likely to reinforce the company’s governance and strategic direction.

SiteMinder Achieves Profitability and Strengthens AI Strategy
Oct 28, 2025

SiteMinder Limited has reported a strong financial performance for the 2025 fiscal year, achieving profitability with a significant turnaround in free cash flow and EBITDA. The company is actively embedding artificial intelligence across its operations, enhancing its Smart Platform strategy to maintain industry leadership and support sustainable growth. The appointment of new executives and the establishment of a data science center in Pune are strategic moves to capitalize on AI advancements, further strengthening SiteMinder’s market position.

SiteMinder Issues Unquoted Performance Rights to Employees
Oct 10, 2025

SiteMinder Limited has announced the issuance of 10,492 unquoted performance rights under an employee incentive scheme. These securities are subject to transfer restrictions and are not listed on the ASX until the restrictions are lifted, reflecting the company’s strategy to incentivize and retain talent, which could strengthen its competitive position in the market.

SiteMinder Limited Announces Cessation of Securities
Oct 8, 2025

SiteMinder Limited announced the cessation of various securities, including performance rights and options, due to unmet conditions or other specified reasons. This announcement may impact the company’s capital structure and could influence investor perceptions regarding the company’s financial strategies and future growth prospects.

SiteMinder Issues New Performance Rights to Employees
Oct 8, 2025

SiteMinder Limited has announced the issuance of 1,331,785 performance rights under its employee incentive scheme, which are currently unquoted and subject to transfer restrictions. This move is part of SiteMinder’s strategy to incentivize its workforce, potentially impacting the company’s operational dynamics and aligning employee interests with long-term business goals.

SiteMinder Announces 2025 Annual General Meeting Details
Sep 30, 2025

SiteMinder Limited has announced its 2025 Annual General Meeting, providing shareholders with a notice, proxy form, and letter. This announcement signifies SiteMinder’s ongoing commitment to shareholder engagement and corporate governance, potentially impacting its market positioning and stakeholder relations.

SiteMinder Director Reduces Shareholding in Major Transaction
Sep 26, 2025

SiteMinder Limited announced a significant change in the shareholding interests of its director, Paul Wilson. On September 26, 2025, Wilson disposed of 3,467,406 fully paid ordinary shares at a price of $7.21 per share, resulting in a total transaction value of approximately $24,999,997. This on-market sale reduces his indirect shareholding in the company, potentially impacting investor perception and market dynamics.

SiteMinder Highlights Strategic Focus at 2025 Investor Day
Sep 22, 2025

SiteMinder’s Investor Day presentation highlights the company’s strategic focus on its Smart Platform and long-term opportunities, maintaining its previously stated outlook for FY26. This presentation underscores SiteMinder’s commitment to innovation and growth, reinforcing its position in the global hotel industry and potentially impacting stakeholders by showcasing its sustained progress and market strategy.

SiteMinder Limited Announces Cessation of Securities
Sep 17, 2025

SiteMinder Limited announced the cessation of certain securities, specifically 467,419 performance rights and 10,365 options, effective June 30, 2025. This announcement may impact the company’s capital structure and could have implications for investors and stakeholders in terms of the company’s financial strategies and market positioning.

SiteMinder Announces Change in Substantial Holding
Sep 15, 2025

SiteMinder Limited has announced that Australian Retirement Trust Pty Ltd has ceased to be a substantial holder in the company as of September 11, 2025. This change in substantial holding could potentially impact SiteMinder’s shareholder structure and influence its market positioning, as substantial holders often play a significant role in company decisions and strategies.

SiteMinder Appoints Linda Gough as New Company Secretary
Sep 12, 2025

SiteMinder Limited has announced the appointment of Linda Gough as the new Company Secretary, effective September 26, 2025. Gough, who brings extensive legal and governance expertise from her previous roles, will replace Aaron McKenzie, who is retiring. This strategic appointment is expected to enhance SiteMinder’s compliance and governance capabilities, reinforcing its position in the global hotel industry.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 28, 2025