SiteMinder Limited (SDR) AI Stock Analysis

• Market Cap: AU$1.43B
• Dividend Yield: N/A
• Average Volume (3M): 1.42M
• Price to Earnings (P/E): ―
• Beta (1Y): 1.55
• Revenue Growth: 17.65%
• EPS Growth: 3.70%
• Country: AU
• Employees: 680
• Sector: Technology
• Sector Strength: 88
• Industry: Travel Services
• EPS (TTM): -0.03
• Shares Outstanding: 281,854,100
• 10 Day Avg. Volume: 1,051,451
• 30 Day Avg. Volume: 1,417,710
• PEG Ratio: 12.14
• Price to Book (P/B): 20.61
• Price to Sales (P/S): 5.30
• P/FCF Ratio: 52.42
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: AU$8.55
• Price Target Upside: 39.71% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 1
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 47 Neutral
• Price Target: AU$5.00 ▼(-18.30% Downside)

SiteMinder Limited's stock score is primarily influenced by its financial performance and technical analysis. While revenue growth and cash flow improvements are positive, profitability challenges and bearish technical indicators weigh heavily on the score. The negative P/E ratio further impacts the valuation negatively.

Positive Factors

SaaS recurring model & network effects

SiteMinder’s subscription SaaS model and two-sided connectivity create durable revenue streams and strong network effects. As more properties and distribution partners join, retention, cross-sell and switching costs rise, supporting stable recurring revenue and long-term competitive moats.

Improving free cash flow generation

Material free cash flow growth improves funding for product development and scaling without heavy external financing. Sustained FCF expansion can bridge current losses, finance distribution integrations and marketing, and provide buffer to pursue durable market share gains.

Low leverage and solid equity ratio

A low debt-to-equity ratio and nearly 45% equity ratio afford financial flexibility to invest in product and distribution initiatives. Manageable leverage reduces refinancing risk and interest burden, enabling longer runway to convert growth initiatives into sustained profitability.

Negative Factors

Negative profitability and margins

Persistent negative net and EBIT margins indicate the core business has not yet reached operational profitability. Over the medium term this constrains reinvestment capacity, requires either sustained cash generation or cost restructuring, and risks diluting returns on new investments.

Very weak return on equity

A deeply negative ROE signals that shareholder capital is not producing positive returns and reflects operational inefficiency or cumulative losses. Without a clear path to sustained profitability, restoring ROE will be a multi-quarter challenge and could limit strategic options.

OCF covers limited portion of net losses

Operating cash flow covering only 35% of net losses highlights earnings quality issues: reported losses are not yet being fully converted into operating cash. If losses persist, reliance on FCF improvements or external capital will be necessary to fund ongoing growth and investments.

SiteMinder Limited Business Overview & Revenue Model

Company Description

SiteMinder Limited develops, markets, and sells online guest acquisition platform and commerce solutions for accommodation providers in Australia, the Asia Pacific, Europe, the Middle East, Africa, and the Americas. Its online guest acquisition platform includes Channel Manager that allows customers to sell their rooms on all connected booking sites at a same time; Online Booking Engine, an online booking engine that allows customers to take direct reservations from guests through website, social media channels, and metasearch; Hotel Website Builder, an online tool that enables customers to create websites by leveraging pre-built templates and designs; Hotel Business Intelligence, a software that delivers data analytics and insights to help customers make decisions; Little Hotelier, a property management system for reservations, check-ins and check-outs, and guest information; SiteMinder Exchange, a hotel app store; and Multi-Property. The company's commerce solution products include Global Distribution System, a network that enables travel agencies to access and book hotel rooms, airline tickets, or car rentals; SiteMinder Pay, a hotel payment processing solution; and Demand Plus, a hotel metasearch for travelers to see rates and inventory for hotels from various booking sites. SiteMinder Limited was incorporated in 2006 and is headquartered in Millers Point, Australia.

How the Company Makes Money

SiteMinder generates revenue primarily through subscription fees for its software solutions. The company's core revenue streams include monthly or annual charges for its channel management services, where hotels pay to connect their inventory to multiple online travel agencies and booking platforms. Additionally, SiteMinder earns income from its booking engine services, where hotels pay transaction fees for each booking made through their websites. The company also benefits from strategic partnerships with various travel agencies, technology providers, and hospitality organizations, which enhance its market reach and contribute to its earnings.

SiteMinder Limited Financial Statement Overview

Summary

SiteMinder Limited shows revenue growth and improved cash flow, but struggles with profitability and low return on equity. The debt-to-equity ratio is stable, indicating manageable leverage.

Income Statement

SiteMinder Limited has shown a positive revenue growth rate of 10.22% in the latest year, indicating a recovering trajectory. However, the company struggles with profitability, as evidenced by negative net profit and EBIT margins. The gross profit margin has improved to 22.06%, but the net profit margin remains negative at -10.92%, highlighting ongoing challenges in cost management and operational efficiency.

Balance Sheet

The balance sheet reflects a stable debt-to-equity ratio of 0.16, suggesting manageable leverage. However, the return on equity is negative at -42.45%, indicating inefficiencies in generating returns for shareholders. The equity ratio stands at 44.87%, showing a reasonable level of equity financing relative to total assets.

Cash Flow

Cash flow analysis reveals a strong free cash flow growth rate of 18.91%, indicating improved cash generation capabilities. The operating cash flow to net income ratio is 0.35, suggesting that operating cash flow is covering a significant portion of net losses. The free cash flow to net income ratio is nearly 1, reflecting efficient cash conversion despite negative net income.

Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	224.45M	224.45M	190.67M	151.38M	116.45M	100.76M
Gross Profit	49.52M	49.52M	33.44M	-24.24M	-23.16M	60.78M
EBITDA	-21.34M	-21.34M	-49.00K	-25.36M	-91.90M	-106.99M
Net Income	-24.51M	-24.51M	-25.13M	-49.30M	-110.39M	-121.77M
Balance Sheet
Total Assets	128.68M	128.68M	122.66M	127.03M	151.66M	174.20M
Cash, Cash Equivalents and Short-Term Investments	33.39M	33.39M	40.21M	51.28M	88.72M	30.97M
Total Debt	9.18M	9.18M	11.31M	12.58M	12.63M	14.30M
Total Liabilities	70.95M	70.95M	57.75M	49.92M	44.80M	42.90M
Stockholders Equity	57.73M	57.73M	64.91M	77.12M	106.87M	131.30M
Cash Flow
Free Cash Flow	22.70M	22.70M	-9.80M	-39.18M	-53.37M	-14.56M
Operating Cash Flow	23.66M	23.66M	14.46M	-14.80M	-30.46M	2.68M
Investing Cash Flow	-27.11M	-26.88M	-22.13M	39.66M	-84.87M	-16.01M
Financing Cash Flow	-4.45M	-4.45M	-3.14M	-1.07M	111.42M	-2.27M

SiteMinder Limited Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 6.12
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Positive
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:SDR, the sentiment is Negative. The current price of 6.12 is above the 20-day moving average (MA) of 5.70, above the 50-day MA of 6.04, and above the 200-day MA of 5.69, indicating a bearish trend. The MACD of -0.26 indicates Positive momentum. The RSI at 24.02 is Positive, neither overbought nor oversold. The STOCH value of 9.94 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for AU:SDR.

SiteMinder Limited Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
CTD	74 Outperform	$2.35B	36.55	―	1.37%	-4.98%	-42.11%
FLT	69 Neutral	$3.44B	31.47	8.85%	2.63%	2.70%	-22.30%
HLO	66 Neutral	AU$332.27M	10.95	9.92%	7.57%	-14.10%	-5.99%
Sector *	61 Neutral	$37.18B	12.37	-10.20%	1.83%	8.50%	-7.62%
WEB	55 Neutral	AU$1.53B	5,775.00	0.12%	―	-8.73%	-99.88%
SDR	47 Neutral	AU$1.43B	-55.70	-39.97%	―	17.65%	3.70%
JAY	42 Neutral	AU$8.69M	-0.96	―	―	-55.08%	65.45%

SiteMinder Limited Corporate Events

Mitsubishi UFJ-Linked Funds Exit Substantial Holding in SiteMinder

Mitsubishi UFJ Financial Group and its related entities, including First Sentier Group and various affiliated investment and asset management companies, have lodged a notice that they have ceased to be substantial shareholders in SiteMinder Limited as of 28 January 2026. The move signals an exit or significant scaling back of a previously large institutional holding in the hospitality software provider, potentially reshaping SiteMinder’s register and altering the balance of its institutional investor base, although no transaction details or consideration figures were disclosed in the filing.

The most recent analyst rating on (AU:SDR) stock is a Hold with a A$5.50 price target. To see the full list of analyst forecasts on SiteMinder Limited stock, see the AU:SDR Stock Forecast page.

SiteMinder Records Lapse of 184,740 Performance Rights After Hurdles Missed

SiteMinder Limited has announced the lapse of 184,740 performance rights (ASX code: SDRAO) as of 31 December 2025, after the conditions attached to those rights were not met or became incapable of being satisfied. The cessation of these securities, disclosed via an Appendix 3H filing, modestly reduces the company’s pool of potential equity-based remuneration and may slightly lessen future share dilution for existing shareholders, while signalling that certain performance hurdles under its incentive schemes were not achieved for the relevant period.

The most recent analyst rating on (AU:SDR) stock is a Hold with a A$6.50 price target. To see the full list of analyst forecasts on SiteMinder Limited stock, see the AU:SDR Stock Forecast page.

SiteMinder to Issue Over 1.2 Million Unquoted Performance Rights Under Employee Incentive Plan

SiteMinder Limited has notified the ASX of the planned issue of 1,239,596 unquoted performance rights under its employee incentive scheme, with an issue date of 31 December 2025. The new securities, which are subject to transfer restrictions and will not be quoted on the ASX until those restrictions lapse, form part of SiteMinder’s ongoing use of equity-based remuneration to align staff incentives with shareholder interests and support talent retention in a competitive technology and travel services market.

The most recent analyst rating on (AU:SDR) stock is a Hold with a A$6.50 price target. To see the full list of analyst forecasts on SiteMinder Limited stock, see the AU:SDR Stock Forecast page.

SiteMinder Cuts Potential Dilution as Performance Rights and Options Lapse

SiteMinder Limited has notified the market of the cessation of several classes of equity-based securities as at 31 December 2025, including 19,302 performance rights that lapsed because conditions were not met, and a combined total of over 500,000 options that either expired unexercised or ceased for other reasons. The adjustment reflects a reduction in the company’s potential future share dilution from these instruments and clarifies its issued capital structure for investors following the lapse and expiry of these rights and options.

The most recent analyst rating on (AU:SDR) stock is a Hold with a A$6.50 price target. To see the full list of analyst forecasts on SiteMinder Limited stock, see the AU:SDR Stock Forecast page.

SiteMinder Grants Additional Performance Rights to CEO Under FY2026 LTI Plan

SiteMinder Limited has disclosed a change in managing director and CEO Sankar Narayan’s interests in the company’s securities, with the grant of 209,039 performance rights under its long-term incentive plan. The new performance rights, priced using a volume-weighted average price of $6.75 per share and tied to the executive’s maximum FY2026 long-term incentive opportunity, further align Narayan’s remuneration with shareholder outcomes and signal ongoing use of equity-based incentives in the company’s executive compensation structure.

The most recent analyst rating on (AU:SDR) stock is a Hold with a A$6.50 price target. To see the full list of analyst forecasts on SiteMinder Limited stock, see the AU:SDR Stock Forecast page.

SiteMinder Issues 299,686 Unquoted Performance Rights Under Employee Incentive Scheme

SiteMinder Limited has issued 299,686 unquoted performance rights under its employee incentive scheme, effective 16 December 2025. The new securities, which are subject to transfer restrictions and will not be quoted on the ASX until those restrictions end, underscore the company’s continued use of equity-based remuneration to retain and motivate staff, aligning employee incentives with shareholder interests and the company’s long-term performance.

The most recent analyst rating on (AU:SDR) stock is a Hold with a A$6.50 price target. To see the full list of analyst forecasts on SiteMinder Limited stock, see the AU:SDR Stock Forecast page.

SiteMinder Issues New Shares to Employee Trust

SiteMinder Limited has issued 457,816 fully paid ordinary shares to its Employee Share Trust, as per the Corporations Act requirements. This move reflects the company’s ongoing compliance with regulatory standards and its commitment to employee engagement, potentially enhancing its operational efficiency and market positioning.

The most recent analyst rating on (AU:SDR) stock is a Hold with a A$6.50 price target. To see the full list of analyst forecasts on SiteMinder Limited stock, see the AU:SDR Stock Forecast page.

SiteMinder Limited Issues Shares for Employee Trust

SiteMinder Limited has announced the issuance of 457,816 ordinary fully paid shares to Solium Nominees (AUS) Pty Ltd, the trustee of SiteMinder’s Employee Share Trust. This move is designed to facilitate the distribution of shares to management and employees upon the exercise of their options and performance rights, potentially impacting employee motivation and retention positively.

The most recent analyst rating on (AU:SDR) stock is a Hold with a A$6.50 price target. To see the full list of analyst forecasts on SiteMinder Limited stock, see the AU:SDR Stock Forecast page.

SiteMinder Limited Appoints New Director to Strengthen Leadership

SiteMinder Limited has announced the appointment of Samantha Lawson as a new director, effective December 1, 2025. This appointment is part of the company’s strategic efforts to strengthen its leadership team, although Lawson currently holds no securities or interests in the company. This move could potentially impact SiteMinder’s governance and strategic direction, aligning with its goals to enhance its market position in the hospitality technology sector.

The most recent analyst rating on (AU:SDR) stock is a Hold with a A$6.50 price target. To see the full list of analyst forecasts on SiteMinder Limited stock, see the AU:SDR Stock Forecast page.

SiteMinder Appoints Samantha Lawson as Non-Executive Director

SiteMinder Limited has appointed Samantha Lawson as an independent non-executive director of its Board, effective December 1, 2025. With a strong background in AI and digital strategy, Lawson’s expertise is expected to significantly contribute to SiteMinder’s Smart Platform strategy, enhancing the company’s offerings in data-driven revenue solutions for hoteliers.

The most recent analyst rating on (AU:SDR) stock is a Hold with a A$6.50 price target. To see the full list of analyst forecasts on SiteMinder Limited stock, see the AU:SDR Stock Forecast page.

SiteMinder Announces Director’s Change in Securities Interest

SiteMinder Limited announced a change in the interests of its director, Sankar Narayan, with the expiration of 37,687 options. This update reflects the ongoing management of equity interests within the company, potentially impacting the director’s stake and aligning with broader corporate governance practices.

The most recent analyst rating on (AU:SDR) stock is a Hold with a A$6.50 price target. To see the full list of analyst forecasts on SiteMinder Limited stock, see the AU:SDR Stock Forecast page.

SiteMinder CEO Increases Shareholding Through Option Exercise

SiteMinder Limited announced that CEO and Managing Director Sankar Narayan has increased his shareholding by exercising expiring options and converting performance rights into ordinary shares. This move raises Narayan’s total shareholding to approximately 2.6% of the company’s issued capital, potentially strengthening his influence within the company and signaling confidence in SiteMinder’s market position.

The most recent analyst rating on (AU:SDR) stock is a Buy with a A$8.55 price target. To see the full list of analyst forecasts on SiteMinder Limited stock, see the AU:SDR Stock Forecast page.

SiteMinder Announces Director’s Interest Changes

SiteMinder Limited announced a change in the director’s interest, specifically related to Sankar Narayan’s holdings. The notice details the conversion and acquisition of ordinary shares and performance rights, reflecting adjustments in the director’s securities portfolio. This change may impact the company’s governance and shareholder dynamics, as it involves significant movements in equity holdings.

The most recent analyst rating on (AU:SDR) stock is a Buy with a A$8.55 price target. To see the full list of analyst forecasts on SiteMinder Limited stock, see the AU:SDR Stock Forecast page.

SiteMinder Limited Announces Cessation of Securities

SiteMinder Limited has announced the cessation of certain securities, including performance rights and options with specific expiration dates. This announcement may impact the company’s capital structure and could have implications for its stakeholders, reflecting adjustments in its financial strategies or market positioning.

The most recent analyst rating on (AU:SDR) stock is a Buy with a A$8.55 price target. To see the full list of analyst forecasts on SiteMinder Limited stock, see the AU:SDR Stock Forecast page.