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SiteMinder Limited (AU:SDR)
ASX:SDR
Australian Market
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SiteMinder Limited (SDR) AI Stock Analysis

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AU:SDR

SiteMinder Limited

(Sydney:SDR)

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Neutral 54 (OpenAI - 5.2)
Rating:54Neutral
Price Target:
AU$3.50
▲(11.82% Upside)
Action:Reiterated
Date:06/02/26
The score is primarily driven by mixed fundamentals: improving revenue and cash flow, but persistent losses and very weak ROE. Technicals are moderately supportive with price above key short/mid-term moving averages and positive momentum, while valuation is constrained by the negative P/E and lack of dividend yield.
Positive Factors
Recurring SaaS model & connectivity
SiteMinder’s core business is recurring SaaS subscriptions and a connectivity platform linking hotels to OTAs and partners. That steady, contract-based revenue mix and network position supports predictable cash flows, upsell potential, and high customer lifetime value over time.
Negative Factors
Persistent unprofitability
Sustained negative net and EBIT margins mean SiteMinder still consumes capital to grow. Over time this constrains reinvestment, makes achieving sustainable returns slower, and can pressure strategic options if cash generation improvement stalls.
Read all positive and negative factors
Positive Factors
Negative Factors
Recurring SaaS model & connectivity
SiteMinder’s core business is recurring SaaS subscriptions and a connectivity platform linking hotels to OTAs and partners. That steady, contract-based revenue mix and network position supports predictable cash flows, upsell potential, and high customer lifetime value over time.
Read all positive factors

SiteMinder Limited (SDR) vs. iShares MSCI Australia ETF (EWA)

SiteMinder Limited Business Overview & Revenue Model

Company Description
SiteMinder Limited, together with its subsidiaries, provides software and online licensing solutions in the Asia Pacific, Europe, the Middle East, Africa, and the Americas. The company offers online guest acquisition platforms, including Channel M...
How the Company Makes Money
SiteMinder primarily makes money by selling its hospitality software on a recurring subscription (SaaS) basis to accommodation providers. Key revenue streams include: (1) Subscription fees for access to its core platform and products (e.g., channe...

SiteMinder Limited Financial Statement Overview

Summary
Revenue is growing (+10.22%) and cash generation is improving (free cash flow growth +18.91% with strong cash conversion despite losses). However, profitability remains weak with negative net income and EBIT margins, a negative net margin (-10.92%), and very poor ROE (-42.45%), which limits the score.
Income Statement
45
Neutral
Balance Sheet
50
Neutral
Cash Flow
60
Neutral
BreakdownTTMJun 2025Jun 2024Jun 2023Jun 2022Jun 2021
Income Statement
Total Revenue250.93M224.45M190.67M151.38M116.45M100.76M
Gross Profit42.54M49.52M33.44M-24.24M-23.16M60.78M
EBITDA2.55M-21.34M-49.00K-25.36M-91.90M-106.99M
Net Income-15.40M-24.51M-25.13M-49.30M-110.39M-121.77M
Balance Sheet
Total Assets131.98M128.68M122.66M127.03M151.66M174.20M
Cash, Cash Equivalents and Short-Term Investments32.08M33.39M40.21M51.28M88.72M30.97M
Total Debt8.57M9.18M11.31M12.58M12.63M14.30M
Total Liabilities72.29M70.95M57.75M49.92M44.80M42.90M
Stockholders Equity59.70M57.73M64.91M77.12M106.87M131.30M
Cash Flow
Free Cash Flow34.00M-3.17M-9.80M-39.18M-53.37M-14.56M
Operating Cash Flow35.31M23.66M14.46M-14.80M-30.46M2.68M
Investing Cash Flow-30.78M-26.88M-22.13M39.66M-84.87M-16.01M
Financing Cash Flow-5.87M-4.45M-3.14M-1.07M111.42M-2.27M

SiteMinder Limited Technical Analysis

Technical Analysis Sentiment
Positive
Last Price3.13
Price Trends
50DMA
3.70
Positive
100DMA
3.34
Positive
200DMA
4.41
Negative
Market Momentum
MACD
-0.01
Negative
RSI
59.59
Neutral
STOCH
92.84
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:SDR, the sentiment is Positive. The current price of 3.13 is below the 20-day moving average (MA) of 3.45, below the 50-day MA of 3.70, and below the 200-day MA of 4.41, indicating a neutral trend. The MACD of -0.01 indicates Negative momentum. The RSI at 59.59 is Neutral, neither overbought nor oversold. The STOCH value of 92.84 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for AU:SDR.

SiteMinder Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
71
Outperform
AU$11.94B78.903.68%27.32%-30.84%
65
Neutral
AU$294.76M50.356.48%80.45%-7.95%
62
Neutral
AU$99.69M18.4311.24%10.71%
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
61
Neutral
AU$213.77M173.000.87%6.58%
54
Neutral
AU$944.46M-58.77-26.22%23.39%36.95%
40
Underperform
AU$51.31M-19.82-16.92%11.52%41.43%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:SDR
SiteMinder Limited
3.75
-1.52
-28.84%
AU:SPZ
Smart Parking Limited
0.73
-0.09
-11.59%
AU:UBN
Urbanise.com
0.65
-0.15
-18.75%
AU:XRO
Xero Limited
76.56
-99.98
-56.63%
AU:HPG
hipages Group Holdings Ltd.
0.75
-0.39
-34.21%
AU:RDY
ReadyTech Holdings Ltd.
1.69
-0.77
-31.50%

SiteMinder Limited Corporate Events

SiteMinder taps AI expert Samantha Lawson as new Chief Product Officer
Jul 21, 2026
SiteMinder has appointed technology executive Samantha Lawson as Chief Product Officer, effective 1 August 2026, transitioning her from the board into an executive role to steer product innovation and AI-led strategy. Lawson’s background in ...
SiteMinder Issues New Unquoted Performance Rights Under Employee Scheme
Jul 10, 2026
SiteMinder Limited has notified the market of the issue of 71,189 unquoted performance rights under its employee incentive scheme. These new securities, coded SDRAO, were issued on 30 June 2026 and are subject to transfer restrictions until condit...
SiteMinder trims potential equity overhang as rights and options lapse
Jul 7, 2026
SiteMinder Limited has reported the cessation of a tranche of equity-linked incentives, including 202,535 performance rights and 88,009 options that lapsed on 30 June 2026. The lapses reflect conditional rights that were not satisfied or became in...
JPMorgan exits substantial holder status in SiteMinder
Jun 22, 2026
JPMorgan Chase Co. and its affiliates have notified SiteMinder Limited that they have ceased to be a substantial holder in the company as of 18 June 2026. The change reflects adjustments in securities held or managed through various JPMorgan enti...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jun 02, 2026