SiteMinder Limited (AU:SDR)
ASX:SDR
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SiteMinder Limited
(Sydney:SDR)
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Rating:47Neutral
Price Target:
AU$3.00
▼(-2.91% Downside)
Action:ReiteratedDate:02/27/26
The score is held back primarily by weak technicals (price below key moving averages and negative MACD) and a loss-making valuation profile (negative P/E). Offsetting this somewhat are improving fundamentals in revenue and cash flow, plus manageable leverage, but profitability and returns remain a major constraint.
Positive Factors
Revenue Growth Momentum
Sustained revenue growth indicates improving demand for SiteMinder’s SaaS distribution and booking products. Because the business is subscription-led with two-sided network effects, continued top-line expansion supports recurring revenue, customer retention and upsell potential over the next 2–6 months.
Negative Factors
Persistent Negative Profitability
Ongoing operating losses and negative EBIT constrain the company’s ability to convert top-line gains into shareholder returns. Persistent unprofitability increases the need for cash or margin improvement and creates longer-term execution risk unless operational efficiency improves materially.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue Growth Momentum
Sustained revenue growth indicates improving demand for SiteMinder’s SaaS distribution and booking products. Because the business is subscription-led with two-sided network effects, continued top-line expansion supports recurring revenue, customer retention and upsell potential over the next 2–6 months.
Read all positive factors
SiteMinder Limited (SDR) vs. iShares MSCI Australia ETF (EWA)
Market Cap
AU$872.83M
Dividend YieldN/A
Average Volume (3M)1.42M
Price to Earnings (P/E)―
Beta (1Y)1.70
Revenue Growth17.65%
EPS Growth3.70%
CountryAU
Employees680
SectorTechnology
Sector Strength88
IndustryTravel Services
Share Statistics
EPS (TTM)-0.01
Shares Outstanding282,469,480
10 Day Avg. Volume1,051,451
30 Day Avg. Volume1,417,710
Financial Highlights & Ratios
PEG Ratio12.14
Price to Book (P/B)20.61
Price to Sales (P/S)5.30
P/FCF Ratio52.42
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
AU$6.07Price Target Upside96.44% Upside
Rating ConsensusStrong Buy
Number of Analyst Covering10
EPS Forecast (FY)-0.01
Revenue Forecast (FY)AU$275.74M
SiteMinder Limited Business Overview & Revenue Model
Company Description
SiteMinder Limited develops, markets, and sells online guest acquisition platform and commerce solutions for accommodation providers in Australia, the Asia Pacific, Europe, the Middle East, Africa, and the Americas. Its online guest acquisition pl...
How the Company Makes Money
SiteMinder primarily makes money by selling subscription-based access to its cloud software platform to accommodation providers. Revenue is typically generated through recurring SaaS fees tied to the use of its core products (e.g., channel managem...
SiteMinder Limited Financial Statement Overview
Summary
Income Statement
45
Neutral
Balance Sheet
50
Neutral
Cash Flow
60
Neutral
| Breakdown | TTM | Jun 2025 | Jun 2024 | Jun 2023 | Jun 2022 | Jun 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 250.93M | 224.45M | 190.67M | 151.38M | 116.45M | 100.76M |
| Gross Profit | 42.54M | 49.52M | 33.44M | -24.24M | -23.16M | 60.78M |
| EBITDA | 2.55M | -21.34M | -49.00K | -25.36M | -91.90M | -106.99M |
| Net Income | -15.40M | -24.51M | -25.13M | -49.30M | -110.39M | -121.77M |
Balance Sheet | ||||||
| Total Assets | 131.98M | 128.68M | 122.66M | 127.03M | 151.66M | 174.20M |
| Cash, Cash Equivalents and Short-Term Investments | 32.08M | 33.39M | 40.21M | 51.28M | 88.72M | 30.97M |
| Total Debt | 8.57M | 9.18M | 11.31M | 12.58M | 12.63M | 14.30M |
| Total Liabilities | 72.29M | 70.95M | 57.75M | 49.92M | 44.80M | 42.90M |
| Stockholders Equity | 59.70M | 57.73M | 64.91M | 77.12M | 106.87M | 131.30M |
Cash Flow | ||||||
| Free Cash Flow | 34.00M | 22.70M | -9.80M | -39.18M | -53.37M | -14.56M |
| Operating Cash Flow | 35.31M | 23.66M | 14.46M | -14.80M | -30.46M | 2.68M |
| Investing Cash Flow | -30.78M | -26.88M | -22.13M | 39.66M | -84.87M | -16.01M |
| Financing Cash Flow | -5.87M | -4.45M | -3.14M | -1.07M | 111.42M | -2.27M |
SiteMinder Limited Technical Analysis
Neutral
3.09
Price Trends
3.40
Negative
4.72
Negative
5.46
Negative
Market Momentum
-0.15
Negative
46.51
Neutral
57.55
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For AU:SDR, the sentiment is Neutral. The current price of 3.09 is above the 20-day moving average (MA) of 2.94, below the 50-day MA of 3.40, and below the 200-day MA of 5.46, indicating a neutral trend. The MACD of -0.15 indicates Negative momentum. The RSI at 46.51 is Neutral, neither overbought nor oversold. The STOCH value of 57.55 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for AU:SDR.
SiteMinder Limited Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
79 Outperform | AU$2.35B | 36.55 | 7.19% | 1.37% | -4.98% | -42.11% | |
66 Neutral | AU$251.25M | 2.44 | 9.92% | 7.57% | -14.10% | -5.99% | |
62 Neutral | AU$2.40B | 13.27 | 9.09% | 2.63% | 2.70% | -22.30% | |
61 Neutral | $37.18B | 12.37 | -10.20% | 1.83% | 8.50% | -7.62% | |
54 Neutral | AU$925.98M | 13.26 | -12.34% | ― | -8.73% | -99.88% | |
47 Neutral | AU$872.83M | -86.22 | -26.22% | ― | 17.65% | 3.70% | |
42 Neutral | AU$8.69M | -0.26 | 62.83% | ― | -55.08% | 65.45% |
* Technology Sector Average
AU:SDR
SiteMinder Limited
3.09
-0.68
-18.04%
AU:CTD
Corporate Travel Management Limited
16.07
3.66
29.49%
AU:FLT
Flight Centre Travel Group Limited
11.54
-0.15
-1.28%
AU:WEB
WEB Travel Group
2.80
-1.31
-31.87%
AU:HLO
Helloworld Travel Ltd
1.54
0.24
18.17%
AU:JAY
Jayride Group Ltd.
0.01
0.00
0.00%
SiteMinder Limited Corporate Events
SiteMinder Issues New Shares to Employee Trust Under Disclosure Exemption
Apr 15, 2026
SiteMinder Limited has issued 615,385 fully paid ordinary shares to the trustee of its Employee Share Trust, expanding the pool of equity available under its staff incentive arrangements. The company confirmed the shares were issued without a pros...
SiteMinder seeks ASX quotation for new shares to fund employee equity plans
Apr 15, 2026
SiteMinder Limited has applied for quotation on the ASX of 615,385 new fully paid ordinary shares to be issued on 16 April 2026. The shares will be issued to Solium Nominees (AUS) Pty Ltd as trustee of the company’s employee share trust, fac...
SiteMinder issues 557,074 unquoted performance rights under staff incentive plan
Apr 13, 2026
SiteMinder Limited has notified the market of the issue of 557,074 unquoted performance rights under its employee incentive scheme, effective 31 March 2026. The new performance rights, which are subject to transfer restrictions and will not be quo...
Mitsubishi UFJ Financial Group exits substantial holding in SiteMinder
Apr 1, 2026
Mitsubishi UFJ Financial Group has filed a notice indicating it has ceased to be a substantial shareholder in SiteMinder Limited, following a series of trades in the company’s fully paid ordinary shares. The change reflects adjustments in ho...
First Sentier Group exits substantial shareholding in SiteMinder
Mar 31, 2026
Investment manager First Sentier Group Limited and a wide network of its related entities and associates have filed a notice that they have ceased to be a substantial holder in SiteMinder Limited. The change, lodged under Australia’s Corpora...
SiteMinder director Jennifer Macdonald lifts stake with on‑market share purchase
Mar 30, 2026
SiteMinder Limited has disclosed a change in the shareholding of non-executive director Jennifer Macdonald, who increased her direct holding in the company. The filing forms part of the company’s ongoing compliance with ASX rules on director...
SiteMinder Director Kim Anderson Increases Indirect Shareholding
Mar 27, 2026
SiteMinder Limited has disclosed a change in the interests of director Kim Anderson, who holds her stake indirectly through Kim Anderson Pty Ltd as trustee for the Kim Anderson Super Fund. The notice reflects compliance with ASX requirements for t...
SiteMinder director Jennifer Macdonald increases shareholding through on‑market trades
Mar 27, 2026
SiteMinder Limited has disclosed a change in the shareholding of director Jennifer Macdonald, in line with ASX corporate governance and disclosure requirements. The filing details the director’s interests in fully paid ordinary shares and th...
Mitsubishi UFJ exits substantial holder position in SiteMinder
Mar 17, 2026
Mitsubishi UFJ Financial Group, Inc. has lodged a notice that it has ceased to be a substantial holder in SiteMinder Limited, following a series of trades in the company’s fully paid ordinary shares. The activity, largely involving entities ...
Mitsubishi UFJ’s First Sentier Group Ceases to Be Substantial Holder in SiteMinder
Mar 16, 2026
Mitsubishi UFJ Financial Group, through its affiliate First Sentier Investors and related entities, has lodged a notice that it has ceased to be a substantial shareholder in SiteMinder Limited. The change reflects a reduction in its relevant votin...
Mitsubishi UFJ exits substantial holder status in SiteMinder
Mar 11, 2026
Mitsubishi UFJ Financial Group has lodged a notice that it has ceased to be a substantial shareholder in SiteMinder Limited. The change follows a series of on-market trades on 6 March 2026, including sizeable sales of SiteMinder shares by entities...
First Sentier Group Ceases to Be Substantial Holder in SiteMinder
Mar 10, 2026
First Sentier Group Limited and a wide network of its related entities, ultimately associated with Mitsubishi UFJ Financial Group, have lodged a notice that they have ceased to be a substantial holder in SiteMinder Limited as of 6 March 2026. The ...
SiteMinder Issues New Shares to Employee Trust Under Disclosure Exemption
Mar 3, 2026
SiteMinder Limited has issued 615,385 fully paid ordinary shares to the trustee of its Employee Share Trust, expanding the pool of equity available for staff incentives and aligning employee interests with long-term shareholder value. The company ...
FIL Limited Ceases to Be a Substantial Holder in SiteMinder
Feb 27, 2026
FIL Limited and its associated entities have disclosed that they have ceased to be a substantial holder in SiteMinder Limited as of 25 February 2026, after a series of on-market trades over 2025 and early 2026 reduced their voting interest below t...
Australian Retirement Trust Ceases to Be Substantial Holder in SiteMinder
Feb 27, 2026
Australian Retirement Trust Pty Ltd, as trustee for Australian Retirement Trust, has ceased to be a substantial shareholder in SiteMinder Limited as of 25 February 2026, according to a notice filed under Australia’s Corporations Act. The fil...
SiteMinder’s Smart Platform Drives Surging Growth and Profitability in H1FY26
Feb 24, 2026
SiteMinder reported strong half-year results to 31 December 2025, driven by accelerating adoption of its Smart Platform across products such as Dynamic Revenue Plus, Channels Plus and the Smart Distribution Program. Annualised recurring revenue ro...
SiteMinder Narrows Loss as Revenue Jumps but Net Tangible Assets Turn Negative
Feb 24, 2026
SiteMinder Limited reported a 25.5% rise in revenue to $131.1 million for the half-year ended 31 December 2025, while significantly reducing its after-tax loss to $4.8 million from $13.9 million a year earlier. The company did not declare any divi...
BlackRock Ceases to Be Substantial Holder in SiteMinder
Feb 9, 2026
BlackRock Group has filed a regulatory notice indicating it has ceased to be a substantial holder in SiteMinder Limited, the hotel technology provider listed under ACN 121 931 744. The change, formally lodged under Australia’s Corporations A...
SiteMinder Tightens Insider Trading Controls With Updated Securities Policy
Feb 5, 2026
SiteMinder Limited has updated its Securities Trading Policy, lodging the revised framework with the ASX as part of its ongoing governance arrangements. Key changes include the removal of trading blackouts linked to Appendix 3C filings, the introd...
Mitsubishi UFJ Exits Substantial Shareholding in SiteMinder
Feb 2, 2026
Mitsubishi UFJ Financial Group has lodged a notice that it has ceased to be a substantial holder in SiteMinder Limited, following a series of transactions involving entities it controls, including First Sentier Group Limited and Morgan Stanley. Th...
Mitsubishi UFJ-Linked Funds Exit Substantial Holding in SiteMinder
Jan 30, 2026
Mitsubishi UFJ Financial Group and its related entities, including First Sentier Group and various affiliated investment and asset management companies, have lodged a notice that they have ceased to be substantial shareholders in SiteMinder Limite...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.