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MCS Services Limited (AU:MSG)
ASX:MSG
Australian Market

MCS Services Limited (MSG) AI Stock Analysis

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AU:MSG

MCS Services Limited

(Sydney:MSG)

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Neutral 45 (OpenAI - 5.2)
Rating:45Neutral
Price Target:
AU$0.01
▲(10.00% Upside)
The score is primarily held down by weak financial performance—recent losses and 2025’s zero reported revenue—despite improved cash flow and low reported leverage. Valuation signals are also pressured because the negative P/E reflects loss-making operations, while technical and earnings-call/event inputs are not available to offset the fundamental risk.
Positive Factors
Cash Flow Improvement
Improved cash flow indicates enhanced operational efficiency and financial stability, providing a stronger foundation for future growth.
Debt Management
Zero debt and positive equity reduce financial risk, allowing the company to focus on strategic investments without the burden of debt.
Strategic Asset Sale
The strategic sale of non-core assets can streamline operations and improve financial health, enabling focus on core business areas.
Negative Factors
Revenue Decline
Zero revenue raises concerns about the company's ability to sustain operations and maintain market presence, impacting long-term viability.
Eroding Equity
Eroding equity and negative ROE indicate declining shareholder value and financial instability, challenging future capital raising efforts.
Volatile Cash Flow
Volatile cash flow and inability to cover losses suggest financial unpredictability, complicating long-term strategic planning.

MCS Services Limited (MSG) vs. iShares MSCI Australia ETF (EWA)

MCS Services Limited Business Overview & Revenue Model

Company DescriptionMCS Services Limited, together with its subsidiaries, provides security services in Australia. The company also provides security alarm and CCTV systems tailored for business or home, as well as loss prevention solutions It serves various industries, such as retail, event, educational, marine, industrial, healthcare. The company was founded in 2005 and is headquartered in Joondalup, Australia.
How the Company Makes MoneyMCS Services Limited makes money through the provision of security services and solutions. The primary revenue streams include the deployment of security personnel, which involves staffing client locations with trained security guards for access control, surveillance, and safety management. Additional income is generated from mobile patrol services, providing regular security checks and responses to alarms. The company also earns revenue from alarm monitoring services, where it offers 24/7 monitoring of security systems for clients. Furthermore, MCS Services Limited installs and maintains electronic security systems, such as CCTV and alarm systems, which contribute to its revenue. Significant partnerships with corporate and government clients enhance its revenue opportunities, leveraging long-term contracts and repeat business.

MCS Services Limited Financial Statement Overview

Summary
MCS Services Limited is facing severe financial difficulties, characterized by declining revenues, persistent losses, and negative cash flows. While the company has reduced its debt, its overall financial health remains precarious, with significant challenges in profitability and cash generation. The current trajectory suggests the need for strategic realignment to stabilize operations and improve financial performance.
Income Statement
The company has faced significant challenges in recent years, with a marked decline in total revenue from AUD 43.8M in 2022 to AUD 0.538M in 2024, indicating a sharp downturn in business operations. The net profit margin is negative, with net income also deeply in the red at AUD -812K for 2024, suggesting operational inefficiencies and a struggle to maintain profitability. Additionally, the company has consistently reported negative EBIT and EBITDA margins, pointing to ongoing operational and financial challenges.
Balance Sheet
The balance sheet shows a weakening position, with stockholders' equity declining from AUD 3.78M in 2022 to AUD 1.53M in 2024. The company has managed to reduce its total debt to zero, which is a positive aspect, but the equity ratio has decreased, indicating a lower proportion of assets financed by equity. Return on equity is significantly negative due to the negative net income, further highlighting the company's financial distress.
Cash Flow
Free cash flow has been consistently negative, with a substantial decrease in operating cash flow from AUD -177K in 2022 to AUD -247K in 2024. This trend highlights liquidity issues and poor cash generation from core business activities. The operating cash flow to net income ratio is unfavorable, indicating the company's inability to translate earnings into cash flow effectively.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue0.000.00538.00K38.65M43.80M38.08M
Gross Profit-179.000.00-538.00K5.46M6.82M6.84M
EBITDA-279.21K-37.00K1.31M-1.40M1.49M2.11M
Net Income-396.17K-396.00K-812.00K-1.88M1.07M1.55M
Balance Sheet
Total Assets4.12M4.12M4.93M11.27M8.89M8.14M
Cash, Cash Equivalents and Short-Term Investments94.00K94.00K712.00K1.85M3.89M4.61M
Total Debt0.000.000.003.00M224.00K275.00K
Total Liabilities2.98M2.98M3.41M8.92M5.11M5.45M
Stockholders Equity1.14M1.14M1.53M2.35M3.78M2.69M
Cash Flow
Free Cash Flow656.97K706.00K-694.00K-1.59M-432.00K2.73M
Operating Cash Flow711.97K761.00K-247.00K-1.25M-177.00K2.87M
Investing Cash Flow161.00K86.00K1.49M-3.50M-491.00K-189.00K
Financing Cash Flow-111.00K-111.00K-2.14M2.71M-53.00K-146.00K

MCS Services Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
63
Neutral
$10.79B15.437.44%2.01%2.89%-14.66%
53
Neutral
AU$24.45M-3.78-25.77%4.84%-12.12%
52
Neutral
AU$4.97M-50.00-599.49%254.91%75.86%
48
Neutral
AU$310.92M-11.63-73.85%43.58%-357.04%
45
Neutral
AU$1.39M-5.50-61.10%51.22%
45
Neutral
AU$8.94M-2.78-39.15%11.15%26.53%
36
Underperform
AU$1.63M-0.72-12.49%51.70%
* Industrials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:MSG
MCS Services Limited
0.01
0.00
0.00%
AU:IMB
Intelligent Monitoring Group Limited
0.76
0.26
51.00%
AU:AVA
Ava Risk Group Ltd.
0.08
-0.04
-30.00%
AU:DTI
DTI Group Ltd
0.01
0.00
0.00%
AU:SCT
Scout Security Ltd.
0.52
0.00
0.00%
AU:PKD
Parkd Ltd.
0.04
0.01
66.67%

MCS Services Limited Corporate Events

MCS Services Ltd Successfully Passes All Resolutions at 2025 AGM
Nov 28, 2025

MCS Services Limited announced that all resolutions from its 2025 Annual General Meeting were passed, including the adoption of the remuneration report, the re-election of Paul Simmons as a director, and the approval of an additional 10% placement capacity. This outcome reflects strong shareholder support and positions the company to continue its focus on traffic management services for infrastructure projects.

MCS Services Ltd Announces Sale of Traffic Division to Altus Traffic
Nov 28, 2025

MCS Services Limited announced at its 2025 Annual General Meeting that it has agreed to sell its traffic division, Highways Traffic (HWT), to Altus Traffic Pty Ltd, pending shareholder approval. This strategic move aims to consolidate the company’s financial position, allowing it to settle outstanding debts and maintain a healthy balance sheet. The company is exploring future strategic directions, including potential mergers or acquisitions, to maximize shareholder returns. If the sale is not completed within a six-month moratorium, MCS’s securities may be suspended, but the company remains committed to providing fair returns to its investors.

MCS Services to Sell Highways Traffic Subsidiary to Altus Traffic
Nov 25, 2025

MCS Services Limited has entered into an agreement to sell its Highways Traffic Pty Ltd subsidiary to Altus Traffic Pty Ltd for $1.4 million, pending shareholder approval. This strategic decision follows the sale of its larger MCS Security subsidiary and is driven by the limited scale and profitability of Highways Traffic, as well as the competitive landscape and regulatory costs. Altus, a leading traffic management company in Australia and New Zealand, is expected to integrate Highways Traffic effectively, leveraging its extensive resources and experience in acquisitions.

MCS Services Limited Announces 2025 Annual General Meeting
Oct 30, 2025

MCS Services Limited has announced its 2025 Annual General Meeting, scheduled for November 28, 2025, in West Perth, Australia. Shareholders are encouraged to participate either in person or by proxy vote, with all voting conducted by poll. The company is promoting electronic communication to enhance environmental sustainability and efficiency, urging shareholders to update their communication preferences online.

MCS Services Limited Reports Q3 2025 Financial Activities
Oct 27, 2025

MCS Services Limited reported its activities and cash flow for the quarter ending September 30, 2025, showing cash and net receivables totaling $1.24 million. The report highlights a decrease in cash from the previous quarter and outlines cash flow movements across operating, investing, and financing activities, indicating a net cash outflow, which may impact the company’s operational liquidity and financial strategy.

MCS Services Ltd Announces AGM Date and Director Nominations
Oct 13, 2025

MCS Services Ltd, listed on the ASX under the ticker MSG, has announced that its Annual General Meeting will be held on November 28, 2025. A key agenda item for the meeting is the re-election and appointment of directors, with nominations closing on October 17, 2025. This announcement could impact the company’s governance structure and strategic direction.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 30, 2025