Record Gross Profit Margin
Gross profit margin improved by over 10 percentage points year-over-year, reaching 63.9%, the highest level since the company's listing.
Significant Reduction in Net Loss
Net loss decreased by 96.8% year-over-year, down to RMB 9 million, showcasing effective cost management and operational efficiency.
User Engagement and Growth
MAU for Q3 rebounded quarter-over-quarter to 81.1 million, with daily active user time spent rising nearly 20% year-over-year.
Increase in Content Creator Engagement
The number of income-generating content creators increased by over 25% year-over-year, enhancing the community's content quality.
Successful Launch of Zhihu Zhida's Professional Search Feature
Zhihu Zhida's traffic reached 4.7 million in September, marking an increase of over 180% compared to August.
Paid Membership Growth
The number of subscribing members rose by 11.5% year-over-year to 16.5 million, increasing its revenue contribution to 54%.