Online Game Business Outperformance
Online game revenues were $110 million for Q4 2024, exceeding prior guidance despite a 4% year-over-year decline. For the full year 2024, online game revenues increased by 5% compared to 2023, reaching $502 million.
Innovative Gaming Strategies
The online game business launched new expansion packs and innovative gameplay, boosting user engagement. Notable efforts include new clan introductions and crossover content for the TLBB series.
Sohu Media Platform Engagement
The platform attracted younger generations through events like the K-pop dancing tour and Hanfu Festival, strengthening its influence and providing unique marketing solutions for advertisers.
Share Repurchase Program
Sohu has repurchased 4.2 million ADS at an aggregated cost of approximately $52 million, with $100 million still available for future repurchases.