Persistent Operating LossesRecurrent, deep operating losses are a fundamental weakness: ongoing negative EBIT erodes equity, limits reinvestment, and means the business must rely on external capital to operate. Without sustainable profitability, long‑term independence and scale are constrained.
Chronic Negative Cash FlowPersistent cash burn indicates the core business does not self‑fund operations. This structural cash deficit forces reliance on equity or debt financing, increases dilution or leverage risk, and restricts the firm's ability to invest consistently in marketing, channels, or new products.
Eroding Equity And Negative ReturnsDeclining shareholder equity and negative ROE reflect that cumulative losses are shrinking the capital base. This reduces the balance sheet buffer against shocks, can lead to higher cost of capital, and may impair partner or lender confidence over the medium term.