Strong Top-Line and Profit Growth
Q4 net revenues of RMB 6.25 billion, up 29% year-over-year; full-year 2025 net revenues of RMB 21.05 billion, up 28.9% year-over-year. Q4 non-GAAP operating profit ~RMB 180 million, up 38.1% year-over-year; full-year non-GAAP operating profit ~RMB 555 million, up 35.5% year-over-year. Non-GAAP operating margin improved to 2.9% in Q4 (2.6% for full year).
Execution of 1P Strategy Driving Product Revenue and Margins
Net product revenue in Q4 was RMB 5.83 billion, up 30.7% year-over-year (full year net product revenue RMB 19.38 billion, +30.6%). 1P-to-consumer retail revenue grew 88% year-over-year and reached a record 41.7% of product revenues (up 12.7 percentage points YoY). 1P gross margin improved to 13.7% in Q4 from 12.5% a year ago (full-year 1P gross margin 13.8% vs 11.8%).
Refurbishment and Hybrid Inventory Upside
Combined refurbishment product revenue surged 90.8% year-over-year in Q4. On-demand refurbishment accounted for 32% of phone refurbishment revenue, supporting retail virtual inventory expansion and higher-margin retail sales.
Multi-Category and Marketplace Momentum
Overall recycling GMV rose 125.7% year-over-year in Q4; gold recycling GMV +136.3% YoY. Multi-category recycling contributed nearly RMB 80 million of Q4 revenue (18.8% of service revenues). Full-year multi-category revenue RMB 250 million, up 93.4% YoY (14.9% of service revenues vs 8.6% in 2024). Paipai consignment GMV +253% YoY and now accounts for 24% of Paipai GMV. PJT Marketplace registered users exceeded 1.66 million.
Offline Fulfillment Scale and Operational Improvements
Expanded offline footprint to 2,195 AHS stores and a 2,154-member to-door service team; net addition of 451 AHS standard stores in 2025. Face-to-face fulfillment ratio exceeded 70%. Fulfillment timeliness and customer compliance metrics improved.
Capital Returns and Confident Near-Term Guidance
Repurchased ~1.3 million ADSs for approximately USD 5.8 million and announced a USD 0.1 per ADS cash dividend (~USD 23.5 million). Q1 2026 revenue guidance of RMB 5,860–5,960 million (+25.9% to +28.1% YoY). Management expects 2026 growth to outpace broad industry double-digit growth and reiterated strategic roadmap.