Teads Acquisition and Integration
Outbrain completed the acquisition of Teads, bringing together two open Internet category leaders. The merger is expected to generate synergies of $65 million to $75 million by 2026, with half of the cost-related synergies already secured shortly after closing.
Outbrain DSP Growth
The Outbrain DSP saw a 45% growth in advertiser spend in 2024, demonstrating strong momentum in performance solutions.
Expansion Beyond Traditional Feed
Revenue generated from supply beyond the traditional feed increased to approximately 30% in Q4 2024 from 26% in Q4 2023.
Strong Free Cash Flow
Outbrain generated record free cash flow of $38 million in Q4 2024 and $51 million for the year.
New Partnerships and Renewals
Outbrain successfully renewed agreements with major publishing partners and secured new business partnerships, highlighting the value of strategic relationships with premium publishers globally.
AI Creative Automation Adoption
Over 70% of Outbrain's customer base has used the AI-based Creative Automation suite, enhancing consumer engagement through AI-driven insights.