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Kroger Company (KR)
NYSE:KR
KR Analyst Ratings
Moderate Buy
9 Buy
6 Hold
0 Sell
TipRanks enables you to focus on the analyst rating consensus of all analysts or only the top performers in the past 3 months
KR Stock 12 Month Forecast
Average Price Target
$77.33
▲(16.81% Upside)
| Highest Price Target$85.00 | Average Price Target$77.33 | Lowest Price Target$70.00 |
The highest, average, and lowest price target of all analysts. Click on ‘Top Analysts’ to focus on the best performers.
Detailed List of Analyst Forecasts
Detailed List of Analyst Forecasts
Wells Fargo
$78→$70
Buy
5.74%
Upside
Reiterated
12/04/25
Jefferies
$83→$80
Buy
20.85%
Upside
Reiterated
12/04/25
Evercore ISI
$80
Buy
20.85%
Upside
Reiterated
12/02/25
Telsey Advisory
$82
Buy
23.87%
Upside
Reiterated
12/01/25
J.P. Morgan
$75→$73
Hold
10.27%
Upside
Reiterated
11/26/25
Barclays
$75
Hold
13.29%
Upside
Reiterated
11/19/25
UBS
$74
Hold
11.78%
Upside
Reiterated
11/18/25
Kroger's Strategic Adjustments and Market Challenges Justify Hold Rating Amid eCommerce Expansion EffortsKR's eCommerce update is yet another sign that the retailer is taking a hard look at the business. It's moving with agility to evolve with the changing environment, trying to reset the business with a cleaner slate for its leadership transition, and also showing more flexibility in adjusting its strategic direction.
Citi
$74
Hold
11.78%
Upside
Reiterated
11/18/25
Kroger's Strategic Shift: Balancing Cost Savings with E-commerce UncertaintyWe believe today’s moves help preserve profitability and shows good capital discipline (by not continuing down the automated facility path when it was not meeting targets). Ecom has been a drag on many retailers’ EBIT margins, and we see this as the right move for KR. A few other takeaways: (1) Of the 3 facilities closing in January 2026, mgmt believes 2 of the closings will not negatively impact sales (as sales can be fulfilled by stores in the same area), while the one in FL will be a drag on sales (but will be removed from the ID comp base); we estimate the sales drag is less than $1BN (about a 50bps drag on overall company sales); (2) KR will pilot some in-store automation on high velocity items, but will do so in a low-capital way; (3) Mgmt did not say whether these moves turn Ecom profitable (after the $400MM savings).
BMO Capital
$70
Hold
5.74%
Upside
Reiterated
11/18/25
Guggenheim
$78
Buy
17.82%
Upside
Reiterated
11/18/25
Bank of America Securities
$85
Buy
28.40%
Upside
Reiterated
10/09/25
Argus Research
$85
Buy
28.40%
Upside
Reiterated
09/17/25
Argus Research Sticks to Its Buy Rating for Kroger Company (KR)We are raising our FY27 EPS estimate to $5.20 per share from $5.15 per share. We expect approximately 2% sales growth and about a 20-basis-point increase in operating margin. Our five-year earnings growth rate estimate is 6%. Our target price is now $85.
Roth MKM
$66→$75
Buy
13.29%
Upside
Upgraded
09/17/25
Morgan Stanley
$76
Hold
14.80%
Upside
Reiterated
09/12/25
Goldman Sachs
$82→$83
Buy
25.38%
Upside
Reiterated
09/12/25
Analyst Type
Any
Ranks
Any
Analyst Rating
Any
Upside/ Downside
Any
Action
Any
Wells Fargo
$78→$70
Buy
5.74%
Upside
Reiterated
12/04/25
Jefferies
$83→$80
Buy
20.85%
Upside
Reiterated
12/04/25
Evercore ISI
$80
Buy
20.85%
Upside
Reiterated
12/02/25
Telsey Advisory
$82
Buy
23.87%
Upside
Reiterated
12/01/25
J.P. Morgan
$75→$73
Hold
10.27%
Upside
Reiterated
11/26/25
Barclays
$75
Hold
13.29%
Upside
Reiterated
11/19/25
UBS
$74
Hold
11.78%
Upside
Reiterated
11/18/25
Kroger's Strategic Adjustments and Market Challenges Justify Hold Rating Amid eCommerce Expansion EffortsKR's eCommerce update is yet another sign that the retailer is taking a hard look at the business. It's moving with agility to evolve with the changing environment, trying to reset the business with a cleaner slate for its leadership transition, and also showing more flexibility in adjusting its strategic direction.
Citi
$74
Hold
11.78%
Upside
Reiterated
11/18/25
Kroger's Strategic Shift: Balancing Cost Savings with E-commerce UncertaintyWe believe today’s moves help preserve profitability and shows good capital discipline (by not continuing down the automated facility path when it was not meeting targets). Ecom has been a drag on many retailers’ EBIT margins, and we see this as the right move for KR. A few other takeaways: (1) Of the 3 facilities closing in January 2026, mgmt believes 2 of the closings will not negatively impact sales (as sales can be fulfilled by stores in the same area), while the one in FL will be a drag on sales (but will be removed from the ID comp base); we estimate the sales drag is less than $1BN (about a 50bps drag on overall company sales); (2) KR will pilot some in-store automation on high velocity items, but will do so in a low-capital way; (3) Mgmt did not say whether these moves turn Ecom profitable (after the $400MM savings).
BMO Capital
$70
Hold
5.74%
Upside
Reiterated
11/18/25
Guggenheim
$78
Buy
17.82%
Upside
Reiterated
11/18/25
Bank of America Securities
$85
Buy
28.40%
Upside
Reiterated
10/09/25
Argus Research
$85
Buy
28.40%
Upside
Reiterated
09/17/25
Argus Research Sticks to Its Buy Rating for Kroger Company (KR)We are raising our FY27 EPS estimate to $5.20 per share from $5.15 per share. We expect approximately 2% sales growth and about a 20-basis-point increase in operating margin. Our five-year earnings growth rate estimate is 6%. Our target price is now $85.
Roth MKM
$66→$75
Buy
13.29%
Upside
Upgraded
09/17/25
Morgan Stanley
$76
Hold
14.80%
Upside
Reiterated
09/12/25
Goldman Sachs
$82→$83
Buy
25.38%
Upside
Reiterated
09/12/25
Best Analysts Covering Kroger Company
1 Month
xxx
Success Rate
13/20 ratings generated profit
Average Return
+4.40%
reiterated a xxx
rating 4 days ago
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 1 Month would result in 65.00% of your transactions generating a profit, with an average return of +4.40% per trade.
3 Months
xxx
Success Rate
14/20 ratings generated profit
Average Return
+3.19%
reiterated a xxx
rating 4 days ago
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 3 Months would result in 70.00% of your transactions generating a profit, with an average return of +3.19% per trade.
1 Year
Success Rate
16/20 ratings generated profit
Average Return
+14.92%
reiterated a buy rating 4 days ago
Copying Joe Feldman's trades and holding each position for 1 Year would result in 80.00% of your transactions generating a profit, with an average return of +14.92% per trade.
2 Years
xxx
Success Rate
20/20 ratings generated profit
Average Return
+27.28%
reiterated a xxx
rating 4 days ago
Copying xxxxxxxxxxxxxxxxxx
trades and holding each position for 2 Years would result in 100.00% of your transactions generating a profit, with an average return of +27.28% per trade.
The Best Analyst Covering tool allows you to follow the analysts who have the best success rates and average returns on a specific stock. Only analysts that gave a Buy or Sell rating on the stock in the past 12 months are eligible for inclusion in this tool. Follow the analysts of your choice to receive real-time updates when they publish a new rating.
KR Analyst Recommendation Trends
Rating
Aug 25
Sep 25
Oct 25
Nov 25
Dec 25
Strong Buy
0
0
0
0
0
Buy
17
14
18
19
12
Hold
14
14
13
15
7
Sell
0
0
0
0
0
Strong Sell
0
0
0
0
0
total
31
28
31
34
19
Each month's total comprises the sum of three months' worth of ratings.
KR Financial Forecast
KR Stock Forecast FAQ
What is KR’s average 12-month price target, according to analysts?
Based on analyst ratings, Kroger Company’s 12-month average price target is 77.33.
What is KR’s upside potential, based on the analysts’ average price target?
Kroger Company has 16.81% upside potential, based on the analysts’ average price target.
Can I see which stocks the top-ranking analysts are rating?
Yes, go to the Analysts’ Top Stocks tool to see stocks with a Strong Buy or Strong Sell analyst rating consensus, according to the top performers.
How can I follow the stock ratings of top Wall Street analysts?
Head over to our Expert Center to see a list of the top 100 Wall Street analysts and follow the analysts of your choice. Visit their profiles for more details about their stock ratings and see how they perform on a stock-by-stock basis.
Is KR a Buy, Sell or Hold?
Kroger Company has a consensus rating of Moderate Buy which is based on 9 buy ratings, 6 hold ratings and 0 sell ratings.
What is Kroger Company’s price target?
The average price target for Kroger Company is 77.33. This is based on 15 Wall Streets Analysts 12-month price targets, issued in the past 3 months.
The highest analyst price target is $85.00 ,the lowest forecast is $70.00. The average price target represents 16.81% Increase from the current price of $66.2.
The highest analyst price target is $85.00 ,the lowest forecast is $70.00. The average price target represents 16.81% Increase from the current price of $66.2.
What do analysts say about Kroger Company?
Kroger Company’s analyst rating consensus is a Moderate Buy. This is based on the ratings of 15 Wall Streets Analysts.
How can I buy shares of KR?
Open a brokerage account, see exclusive account opening deals on our Best Online Brokers page.