Identical Sales Growth and Core Momentum
Identical sales excluding fuel of 1% in Q1, led by strong performance in eCommerce, fresh categories, and Our Brands. Loyal households grew for the 17th consecutive quarter, and Kroger outperformed Circana's Rest of Market, marking the best performance vs. traditional grocery competitors in over three years.
eCommerce Growth and Profitability
eCommerce grew 19% year-over-year, driven ~50% by convenience (under-an-hour) delivery. Perfect order rates improved 8%, the business attracted a record number of new households, and eCommerce (including media) turned profitable this quarter. The shift to store-based fulfillment and third-party partnerships (DoorDash, Uber Eats) improved economics and converted households after closing three fulfillment centers.
Our Brands Strength and Item-Level Focus
Our Brands gained share and outpaced national brands by 175 basis points in the quarter, with momentum in Simple Truth and Private Selection and new items resonating with customers.
Retail Media and Data Advantage
Kroger Precision Marketing delivered over 20% growth. Competitive advantages include 95% of transactions tied to loyalty cards with 20+ years of history, new partnerships (Google Display & Video 360, TikTok self-service) and expanding AI capabilities to drive advertiser value and media margin contribution.
Strong Financial Results and Balance Sheet
Adjusted FIFO operating profit was $1.5 billion and adjusted EPS was $1.58, up 6% year-over-year. Kroger generated strong adjusted free cash flow and ended the quarter with net total debt to adjusted EBITDA of 1.75x (below the target range of 2.3x-2.5x), providing financial flexibility.
Cost Savings Ahead of Plan
Delivered cost of goods savings ~30% ahead of plan in Q1, with management highlighting meaningful, multi-year runway across COGS and goods-not-for-resale. eCommerce profitability improvements (including prior $400M eCom target) were ahead of schedule and are expected to accelerate.
Fuel Rewards and Traffic
Fuel results outperformed expectations with fuel reward redemptions up 10% year-over-year and Kroger outpacing industry fuel gallon benchmarks by >400 basis points, driving incremental store traffic.