Digital Sales Growth
Digital sales grew by 10% compared to last year, with delivery solutions leading sales growth with an 18% increase.
Strong Performance of Our Brands
The Kroger Co.'s own brand items saw strong growth, with more than 90% of customer households purchasing these items last year. The company released over 900 new our brands products in 2024.
Alternative Profit Businesses
Alternative profit businesses generated $1.35 billion in operating profit, driven by a 17% increase in media.
Improved Customer Metrics
Record levels of retention rates and improved customer experience metrics were achieved, driving sales growth.
Capital Allocation and Share Repurchase
The Kroger Co. announced a new $7.5 billion share repurchase authorization and completed an accelerated share repurchase program for $5 billion.