Health and Wellness Trend Acceleration
Rapid acceleration in consumer interest in health and wellness brands within the ready-to-eat cereal category, seen as a long-term trend, not a fad.
Strategic Reallocation of Investments
Higher promotions reflect a strategic reallocation of the 53rd week profit, with a focus on improving return on investment for consumer-facing activities.
Supply Chain Modernization
Supply chain modernization program remains on schedule and on budget, expected to deliver 500 basis points of gross margin expansion by 2026.
Distribution Gains in Key Channels
New distribution gains in key channels are expected to contribute positively in the latter half of the year.