Thin Profit MarginsVery slim margins leave earnings highly sensitive to modest cost increases or small demand declines. Over the medium term this constrains the firm’s ability to build retained earnings, invest in product development, and absorb competitive pricing pressure without eroding profitability.
Rising LeverageHigher leverage versus historical lows reduces financial flexibility and raises interest and refinancing risks. In an industry sensitive to ad spend cycles, elevated debt can amplify downturn impacts, limit capital allocation choices, and constrain capacity to invest consistently in technology or client acquisition.
Modest Cash Conversion Versus RevenueAlthough FCF improved sharply from a low base, modest cash conversion relative to revenue means cash generation may not scale proportionally with sales. If conversion weakens or growth requires higher working capital, reported free cash flow and funding capacity could deteriorate materially.