Strong Performance in Digital Business
The digital business remains robust with over 200,000 device activations in the first quarter and is on track to deliver around $300 million in sales in 2025. Notably, the Flow sales increased by 180% over the first quarter of 2024.
Insurance Partnerships Boost Flow Business
The Flow business added three new major insurance partnerships in the first quarter, including Liberty Mutual Insurance. This is expected to drive strong momentum due to the product's value proposition of protecting homes and lowering insurance premiums.
US Manufacturing Advantage
60% of COGS are from the US, and 70% from North America, providing a competitive advantage especially in mitigating tariff impacts and taking share from competitors heavily reliant on China.
Positive Brand Developments
Moen was recognized as the most trusted brand of faucets for the 10th consecutive year. Master Lock and SentrySafe brand campaigns launched with positive upticks in sales and website traffic.