NIKE Running Outperformance
NIKE Running grew over 20% in the quarter and drove double-digit growth across multiple regions, cited as the first sport to execute the 'sport offense' and a roadmap for other sports.
Major Innovation Wins (NIKE MIND, AeroFit, Liquid Air)
NIKE MIND sold out across geographies, with more than 2 million consumers signed up for notifications and plans to double production over the next two seasons; company filed over 150 patents. Other innovations launched include AeroFit (200% airflow improvement vs regular Dri-FIT) and a new liquid Air Max platform.
North America Momentum
North America revenue grew 3% in Q3; wholesale grew 11% while NIKE Direct was down 5% and NIKE Digital down 7%. Sell-through improved in February and the geography delivered positive growth in all channels for the first time in two years.
Wholesale and Marketplace Recovery
Wholesale grew 1% company-wide and showed specific strength in North America (11% growth). Management reports improved partner relationships, expanding shelf space and growing order books with key partners (e.g., Dick's, Foot Locker, Shoe Palace).
Profitability Signs in Select Geographies
EBIT increased 7% in EMEA and 11% in Greater China on a reported basis in Q3 despite revenue declines, indicating localized margin management and cost discipline.
Inventory Improvement in Greater China
Greater China inventory dollars declined mid-teens year-over-year and units were down more than 20%; partner inventory also declined double digits, reflecting deliberate sell-in management and marketplace cleanup.
Deliberate 'Win Now' Strategic Progress
Management reiterated completion of Win Now actions by end of calendar year, highlighted targeted removals of unhealthy inventory (creating an intentional ~5-point near-term headwind), new leadership in key regions, and a planned Investor Day to outline long-term trajectory.
Clear Outlook for Margin Inflection
Company expects gross margin expansion beginning in Q2 fiscal 2027 (as tariff mitigation and recovery from transitory Win Now impacts take effect) and expects Q4 to show sequential gross margin improvement.