NIKE's Win Now Actions and Realignment
NIKE has implemented Win Now actions and a sport offense realignment to reposition its brands and business for future growth. This includes a focus on sport-obsessed teams to drive innovation and growth across NIKE, Jordan, and Converse brands.
Improvements in NIKE's Order Book
There is an improvement in the holiday order book, with growth seen in North America, EMEA, and APLA, only partially offset by Greater China. This indicates progress with wholesale partners and confidence in the product portfolio.
Strategic Partnership with Amazon
NIKE announced a new partnership with Amazon to carry a select assortment of footwear, apparel, and accessories, contributing to the integrated marketplace strategy.
Innovative Product Launches
NIKE introduced products such as the Vomero 18, which became a $100 million franchise in just over 90 days, and A'ja Wilson's Signature Collection, which sold out in 3 minutes on NIKE Digital in North America.