Financial Performance2024 could be a good year, with revenues returning to positive growth, margins improving after two years of declines and P/E below 5Y average.
Product PerformanceDigital revenues have surprised positively in 1H23, driven by ITVX, ITV's relaunched ad-funded streaming platform.
Sector TrendsUK advertising trends in 2024 are set to improve, supported by several major sporting events and an expected UK general election.