Record Member Growth
SoFi reached over 10 million members, growing 34% year-over-year and 10x over the past five years, with 785,000 new members added in Q4 alone.
Strong Revenue Growth
Adjusted net revenue was $2.6 billion in 2024, up 26% year-over-year. The Financial Services and Technology Platform segments generated $1.2 billion, up 54% year-over-year.
First Full Year of GAAP Profitability
2024 marked SoFi's first full year of GAAP profitability, with net income of $499 million and adjusted EBITDA of over $665 million, achieving a 26% EBITDA margin.
Expansion of Fee-Based Revenue
Total fee-based revenue was $970 million, up 74% from the prior year, driven by origination fees, loan platform business, referrals, interchange, and brokerage.
Introduction of SoFi Plus
SoFi announced a new fee-based subscription option for SoFi Plus, providing over $1,000 of value annually for a low monthly fee or through direct deposit.