Full-Year Revenue Growth
Total net revenues for 2025 increased 13% year-on-year to RMB 1.3 trillion, driven by diversified growth streams across retail, services and new businesses.
Q4 Revenue Resilience and Profitability
Q4 total revenues grew 2% year-on-year to RMB 352 billion. Consolidated gross margin expanded by 32 basis points year-on-year to 15.6% in Q4. Non‑GAAP net income was RMB 1.1 billion in Q4 and RMB 27 billion for the full year (non‑GAAP net margin 0.3% Q4; 2.1% FY).
User Growth and Engagement Acceleration
Quarterly active customers grew ~30% year-on-year in Q4 and annual active customers exceeded 700 million. Annual user shopping frequency surged over 40% year-on-year, with strong cross-selling benefits from JD Food Delivery and other initiatives.
JD Retail Margin Expansion and Full-Year Strength
JD Retail delivered double-digit full-year revenue and operating profit growth; operating margin expanded by 52 basis points to 4.6% for 2025. JD Retail gross margin improved by 1.1 percentage points year-on-year in both Q4 and full year, indicating stronger supply chain-driven economics.
Robust General Merchandise and Services Growth
General merchandise revenues rose 12.1% in Q4 and 15.3% for the full year; supermarket delivered double-digit growth and mid-teens full-year growth. Service revenues grew 20% in Q4 and 24% for the full year; marketplace & marketing revenues increased 15% in Q4 and 19% for the full year.
New Businesses Scaling and Improving Unit Economics
New businesses revenue surged 201% year-on-year in Q4 and 157% for the full year, driven by rapid scaling of JD Food Delivery, Jingxi and international business. New business non‑GAAP operating loss narrowed to RMB 14.8 billion in Q4 with JD Food Delivery loss rate over GMV and total investment both improving (investment scale in Q4 down nearly 20% QoQ; Q4 loss reduced ~20% QoQ).
Strong Capital Returns and Liquidity
Board approved USD 1.4 billion annual cash dividend (USD 1 per ADS). Share buybacks of ~USD 3 billion in 2025 repurchased ~6.3% of outstanding shares (all canceled). Year-end cash, restricted cash and short-term investments totaled RMB 225 billion.
Meaningful AI and Logistics Advances
JoyAI token invocations surged nearly 100-fold from 2024 and supports over 1,000 applications. Jingyan reached 150 million annual AAC with >20% penetration. Logistics automation expanded (20+ LangzuTech warehouses deployed and first LangzuTech facility launched in the U.K.), and JoyInside-integrated product sales rose ~20x during 11.11 vs June 18.