Record 2025 Revenue and Strong Profitability
Revenue of $1.9B in 2025; contribution ex-TAC $1.2B, +3.5% at constant currency; adjusted EBITDA margin of 35%; adjusted net income $253M; adjusted diluted EPS $4.62; free cash flow $211M, +16% YoY (52% of adjusted EBITDA); $891M total liquidity and no long-term debt.
Performance Media Momentum
Performance Media revenue $1.7B and contribution ex-TAC $915M, +4% at constant currency in 2025. Q4 Performance Media revenue $465M and contribution ex-TAC +2% cc. High-growth verticals: Travel +37% and Classifieds +12%; Commerce Growth Solution +5%.
Retail Media Underlying Strength (Excluding Scope Changes)
Retail Media revenue $264M; contribution ex-TAC $260M, +2% cc in 2025. Excluding two clients with scope changes, Retail Media contribution ex-TAC grew 16% in 2025 and 20% in Q4. Auction-based display media spend increased 65% in the quarter; auction-based display now ~21% of on-site media spend (vs 13% last year); 49 retailers live on auction-based display; new wins include Lidl, JB Hi‑Fi and Ulta Beauty.
AI / Agentic Commerce Traction
Agentic recommendation service outperformed baseline LLM recommendations in broad offline testing with ~60% average uplift in prioritizing products most likely to be purchased. Proof of concept with an LLM partner moved into extended testing. 'Go' AI automation: campaigns that include social deliver >20% higher ROAS vs traditional; 37% of Go campaigns include social; in the U.S. half of small-client campaigns now run through Go. Full self-service launch on track for end of Q1.
Strong Cash Returns and Capital Allocation
Generated robust cash: Q4 free cash flow $134M and cash from operations $161M. In 2025 deployed $152M to repurchases (5.4M shares), cancelled 2.2M shares in Q4. Board increased remaining buyback authorization up to $200M.
Holiday & Product Performance Highlights
Media spend grew 25% YoY in Q4 across ~4,100 global brands. Black Friday on-site display spend more than doubled YoY. Shoppable video spend +30% sequentially. Notable off-site result: Cyber Week off-site activation reached 7M Costco shoppers and delivered >2000% ROAS for a large computer brand.