Record Revenue and Growth
Criteo S.A. delivered record results in 2024, with revenue reaching $1.9 billion and contribution ex-TAC growing by 11% at constant currency. Adjusted EBITDA margin expanded by 500 basis points to 35%, and free cash flow increased by 65% year-over-year.
Retail Media Business Success
Retail media revenue exceeded $250 million in 2024, with a 31% year-over-year growth in media spend, translating to over $1.5 billion. Retail media contribution ex-TAC grew 23% in Q4 at constant currency.
Strong Performance Media Growth
Commerce audiences grew by 32% in 2024, with performance media revenue reaching $1.7 billion. Retargeting, which now represents 40% of the business, grew slightly.
Strategic Partnerships and Innovations
Criteo secured new retailer partnerships and expanded its agency relationships. The launch of Commerce Go, an AI-powered automation toolset, is expected to drive scale in 2025.