Record Revenue Growth
Byrna achieved a 41% year-over-year revenue growth, with Q2 2025 net revenue reaching $28.5 million compared to $20.3 million in Q2 2024.
Strong Direct-to-Consumer and Dealer Sales
Direct-to-consumer revenues increased by $2.2 million, and sales to dealers rose by $3.9 million or 106% year-over-year, significantly driven by initial stocking orders for Sportsman's Warehouse.
International Sales Surge
International sales increased by 86% from the prior year, totaling $2.6 million, supported by a one-time royalty bump from Latin America.
Successful Product Launch and Retail Expansion
The Compact Launcher launch contributed significantly to sales, and expansion into Sportsman's Warehouse and other retail chains is ongoing, with plans to expand to 140 locations by year-end.
Profitability and Financial Health
Byrna reported GAAP and non-GAAP EBITDA profitability, with a net income increase to $2.4 million from $2.1 million the previous year. The company also has no debt.
Innovative Marketing Strategies
Expanded marketing strategies include celebrity endorsements and using AI for content production, improving advertising efficiency and effectiveness.