Adjusted EBITDA Margin Expansion
Adjusted EBITDA for Q4 was $72M with a margin of 32% (vs. $73M and 28% prior-year), and full-year adjusted EBITDA was $314M with a 32% margin (vs. $304M and 28% prior-year); margin improved ~4 percentage points year over year, demonstrating stronger profitability and operating leverage.
Strong Operating Cash Flow and Free Cash Flow
Full-year operating cash flow was $250M and free cash flow was $239M, indicating strong cash generation despite the transformation; ended 2025 with $176M in cash and cash equivalents.
Quality Reset Completed; Member Mix Improving
Management stated the 'quality reset' is largely complete, with registrations and active users stabilized, improved engagement quality (U.S. week-one engagement up materially and monthly retention trending higher), and higher-intent members remaining on the platform.
Payer Mix and Monetization Improvements
Payer penetration increased and the share of payers choosing subscriptions rose from 80% to 89% (a +9 percentage-point shift), with management noting a healthier monetization funnel and reduced promotional consumables.
Marketing Efficiency and Shift to Organic Acquisition
Selling & marketing expense fell to $161M (17% of revenue) from $259M (24% of revenue) year over year, reflecting a more targeted, organic acquisition strategy; performance marketing was reduced by well over 80% year over year.
Product & Technology Transformation (Tech 2.0) and AI Initiatives
Announced cloud-native Tech 2.0 platform targeted for Q2 launch to accelerate product delivery and personalization; building AI-first capabilities including a pilot of a personal dating assistant ('b') and an Austin engineering hub to increase innovation velocity.
Alternative Billing Adoption and Gross Margin Benefit
Direct/alternative billing (including Apple Pay) contributed ~1 percentage point of year-over-year gross margin expansion in Q4; Apple Pay adoption exceeded 50% of U.S. iOS payments quarter-to-date, with no material friction observed and improved renewals noted.
BFF / Community Product Momentum
New BFF groups discoverability feature drove a 17% increase in active groups within two weeks of launch, indicating early positive engagement with community and group-oriented features.