Cost Reduction and Operational Efficiency
Bumble removed over $100 million from its cost base by streamlining operations, restructuring headcount, and shifting to a more efficient organic marketing engine. These efforts contributed to record EBITDA margins in Q2.
Increase in Full-Price Payers and ARPPU
Bumble's emphasis on sustainable full-price subscriptions led to an increase in full-price payer base quarter-over-quarter. Subscriptions now represent approximately 80% of total payers, up from 70% in Q1, reflected in ARPPU increases.
Strong Cash Flow and Adjusted EBITDA
Bumble reported strong cash flow of $71 million in Q2 and year-to-date adjusted EBITDA totaled $159 million, representing a 32% margin.
Introduction of Trust and Safety Features
Bumble introduced new trust-first product updates, including phone and ID verification, mandatory selfie checks, and richer profile building tools to enhance user experience and safety.