Improvement in Homeowner Net Promoter Score
Implemented homeowner choice in January, resulting in a significant improvement in homeowner Net Promoter Score, moving from below negative 30 to near positive within two years.
Pro Win Rate Increase
Pro win rate, the percentage of time a pro wins a job on a lead they pay for, jumped 10% after the homeowner choice implementation.
Cost Efficiency and Profit Growth
Reduced overhead by $100 million compared to 2022, while maintaining the level of fixed cost investment needed for growth.
Significant Improvement in Customer Retention
Retention for base cohort pros is up 8%, and retention for pros acquired in the last 12 months is up 16%.
Strong Paid Marketing Performance
Solid growth in SCM acquisition and success in display networks and META's ecosystem, contributing to improved proprietary lead growth.