RumbleON (RMBL) AI Stock Analysis

• Market Cap: $76.10M
• Dividend Yield: N/A
• Average Volume (3M): 157.99K
• Price to Earnings (P/E): ―
• Beta (1Y): 2.65
• Revenue Growth: -14.45%
• EPS Growth: 78.09%
• Country: US
• Employees: 1,928
• Sector: Consumer Cyclical
• Sector Strength: 57
• Industry: Auto - Dealerships
• EPS (TTM): -0.26
• Shares Outstanding: 37,809,030
• 10 Day Avg. Volume: 154,647
• 30 Day Avg. Volume: 157,989
• PEG Ratio: >-0.01
• Price to Book (P/B): 0.50
• Price to Sales (P/S): 0.00
• P/FCF Ratio: -3.26
• Enterprise Value/Market Cap: 10.31
• Enterprise Value/Revenue: 0.16
• Enterprise Value/Gross Profit: 2.62
• Enterprise Value/Ebitda: -8.30
• 1Y Price Target: $3.25
• Price Target Upside: 57.00% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 3

• Rating: 47 Neutral
• Price Target: $2.00 ▼(-3.38%Downside)

RumbleON's overall stock score reflects significant financial challenges and valuation concerns, with ongoing net losses and revenue declines. Technical analysis suggests a bearish trend, though there are signs of potential improvement. The earnings call provided some optimism with positive EBITDA and improved margins, but leadership changes add uncertainty. Overall, strategic improvements are needed to enhance financial stability and investor confidence.

Positive Factors

Cost Containment

Management's cost containment efforts are expected to drive a meaningful portion of the projected AEBITDA increase for 2025.

Equity Offering

Estimated $9M in net proceeds from the equity rights offering will help the company address the $39M in convertible senior notes maturing.

Market Position

RumbleOn is the only omni-channel platform in the powersports market.

Negative Factors

Interest Rates Impact

The power sports business likely will remain under pressure as interest rates remain sticky.

Leadership Instability

RumbleOn has had four CEOs in the past year and a half, indicating instability in leadership.

Sales and Profit Trends

The CEO change suggests that sales and profit trends remain weak.

RumbleON Business Overview & Revenue Model

Company Description

RumbleON, Inc. (RMBL) is a technology-based platform that facilitates the buying, selling, and trade of vehicles, primarily focusing on motorcycles and other powersports. Leveraging its proprietary technology, RumbleON provides a user-friendly interface for consumers and dealers, enhancing the efficiency and transparency of vehicle transactions. The company operates in the e-commerce and automotive sectors, aiming to revolutionize the vehicle acquisition process by offering a seamless online experience.

How the Company Makes Money

RumbleON generates revenue through several key streams. Primarily, the company makes money by facilitating vehicle transactions, where it acts as a middleman by buying vehicles from sellers and selling them to buyers at a markup. In addition to direct sales, RumbleON offers a trade-in service, allowing users to trade their vehicles, which provides an opportunity for additional revenue through the resale of traded-in vehicles. The company also partners with various financial institutions to offer financing options to buyers, earning commissions on these financial products. These partnerships and the scalability of its digital platform are significant contributors to its earnings.

RumbleON Financial Statement Overview

Summary

RumbleON's financial performance shows significant challenges, with a declining revenue trend and persistent net losses. The company is highly leveraged, indicated by a high debt-to-equity ratio, reflecting financial instability. Some improvement in cash flow is noted, but overall, the financial health remains weak.

Income Statement

RumbleON's income statement reveals significant challenges. The gross profit margin stands at 26.08% for TTM, reflecting decent profitability on a gross level. However, the company has been facing persistent net losses, with a TTM net profit margin of -6.81%, indicating operational inefficiencies. Revenue has decreased from $1.8 billion in 2022 to $1.1 billion TTM, showing a concerning trend of declining revenue. Additionally, EBIT and EBITDA margins are negative, highlighting ongoing struggles to achieve operational profitability.

Balance Sheet

The balance sheet indicates financial instability. The debt-to-equity ratio is high at 21.76 TTM, reflecting significant leverage and potential liquidity risks. With an equity ratio of 3.64%, the company is heavily reliant on debt financing. Return on equity is negative, given the net losses, indicating poor returns for shareholders. The shrinking stockholders' equity is also a red flag for financial health.

Cash Flow

Cash flow analysis presents a mixed picture. The free cash flow has seen growth, indicating some improvement in cash management. The operating cash flow to net income ratio is positive at -1.01, showing that the company is generating cash flow despite losses. However, the high free cash flow to net income ratio is primarily due to high net losses, pointing to structural cash flow issues that need addressing.

Breakdown
TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement		Total Revenue
1.15B	1.21B	1.37B	1.79B	934.73M	416.43M
	Gross Profit
298.90M	314.30M	359.90M	452.66M	158.18M	31.63M
	EBIT
-16.10M	-14.70M	-69.50M	67.52M	-12.95M	-24.17M
	EBITDA
-18.60M	1.10M	-55.90M	-230.40M	-8.88M	-16.22M
	Net Income Common Stockholders
-78.00M	-78.60M	-215.50M	-261.51M	-9.72M	-31.64M
Balance Sheet		Cash, Cash Equivalents and Short-Term Investments
41.10M	85.30M	58.90M	48.58M	48.97M	1.47M
	Total Assets
738.90M	755.20M	926.30M	1.03B	1.05B	76.98M
	Total Debt
585.40M	615.10M	771.60M	730.15M	522.39M	58.20M
	Net Debt
544.30M	529.80M	712.70M	681.58M	473.42M	56.73M
	Total Liabilities
712.00M	767.20M	820.70M	821.20M	614.03M	72.41M
	Stockholders Equity
26.90M	36.70M	105.60M	206.01M	431.29M	4.57M
Cash Flow		Free Cash Flow
77.40M	97.00M	-54.70M	-31.51M	-45.58M	14.82M
	Operating Cash Flow
78.80M	99.40M	-35.50M	-18.89M	-35.99M	17.14M
	Investing Cash Flow
1.50M	-2.00M	-19.10M	-82.20M	-376.56M	-2.28M
	Financing Cash Flow
-100.20M	-80.60M	99.50M	107.70M	461.00M	-18.07M

RumbleON Technical Analysis

• Technical Analysis Sentiment: Neutral
• Last Price: 2.07
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For RMBL, the sentiment is Neutral. The current price of 2.07 is above the 20-day moving average (MA) of 1.88, below the 50-day MA of 2.22, and below the 200-day MA of 4.07, indicating a neutral trend. The MACD of -0.04 indicates Negative momentum. The RSI at 50.43 is Neutral, neither overbought nor oversold. The STOCH value of 36.35 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for RMBL.

RumbleON Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
Sector *	62 Neutral	$6.76B	11.07	2.80%	6.34%	2.68%	-24.87%
RMBL	47 Neutral	$76.10M	―	-130.43%	―	-14.45%	78.09%
VRM	46 Neutral	$10.93M	―	-49.90%	―	-96.51%	77.24%
GORV	42 Neutral	$25.88M	―	-154.00%	―	-26.46%	26.16%
KXIN	38 Underperform	$9.27M	―	-86.66%	―	―	-447.71%

RumbleON Corporate Events

RumbleON Shareholders Approve Stock Plan Amendment

On June 4, 2025, RumbleOn, Inc. held its annual meeting of shareholders virtually, where several key decisions were made. Shareholders approved an amendment to the 2017 Stock Incentive Plan, increasing the authorized shares of Class B common stock by 2.5 million and introducing an evergreen provision. Additionally, all board nominees were elected, executive compensation was approved on an advisory basis, and BDO USA, P.C. was ratified as the independent auditor for 2025.

The most recent analyst rating on (RMBL) stock is a Buy with a $5.00 price target. To see the full list of analyst forecasts on RumbleON stock, see the RMBL Stock Forecast page.

RumbleON Announces Leadership Changes with CFO Departure

On March 31, 2025, RumbleOn, Inc. announced the termination of its Chief Financial Officer, Tiffany Kice, and Chief Legal Counsel, Brandy Treadway, effective April 2, 2025. Michael Quartieri, the Chairman and CEO, will temporarily assume the role of CFO until a successor is appointed. The company plans to enter into separation agreements with both executives, reflecting a significant leadership change.