RumbleON (RMBL) AI Stock Analysis

• Market Cap: $86.16M
• Dividend Yield: N/A
• Average Volume (3M): 143.49K
• Price to Earnings (P/E): ―
• Beta (1Y): 2.74
• Revenue Growth: -12.27%
• EPS Growth: 79.29%
• Country: US
• Employees: 1,928
• Sector: Consumer Cyclical
• Sector Strength: 58
• Industry: Auto - Dealerships
• EPS (TTM): -2.21
• Shares Outstanding: 37,737,800
• 10 Day Avg. Volume: 141,446
• 30 Day Avg. Volume: 143,494
• PEG Ratio: N/A
• Price to Book (P/B): N/A
• Price to Sales (P/S): 0.10
• Price to Cash Flow (P/CF): 1.00
• P/FCF Ratio: 0.70
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: $3.83
• Price Target Upside: 60.92% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 4

RumbleON's overall stock score reflects significant financial and operational challenges. Declining revenues, high leverage, and ongoing losses weigh heavily on the score. While there are some positive developments, such as improvements in cash flow and strategic initiatives, the company's high-risk profile due to market and internal issues results in a low score. The technical indicators further confirm a bearish outlook, with negative momentum indicating potential for further declines.

Positive Factors

Cost Management

Management's cost containment efforts are expected to drive a meaningful portion of the projected AEBITDA increase for 2025.

Financial Performance

The company has generated positive operating cash flow this year, with $69M generated year-to-date versus a cash outflow of $19M during the year-ago period.

Leadership and Management

RumbleOn is the only omni-channel platform in the powersports market.

Negative Factors

Leadership Instability

RumbleOn has had four CEOs in the past year and a half, indicating instability in leadership.

Market Conditions

The difficult macro environment and continued moves to reduce dealer inventories pressured both vehicle unit sales and underlying vehicle gross margin contributions.

Sales Performance

Total Powersports vehicle unit sales of 15,348 missed the estimate of 15,796 units and represented a year-over-year decline of about 13%.

RumbleON Business Overview & Revenue Model

Company Description

RumbleON, Inc. (RMBL) operates as an innovative e-commerce platform facilitating the buying and selling of vehicles, primarily focusing on motorcycles and other powersports. The company leverages technology to streamline the process of purchasing, financing, and trading vehicles online, connecting consumers and dealers across the United States. RumbleON aims to simplify the vehicle transaction process, offering a seamless experience for users seeking to sell or acquire vehicles with minimal hassle.

How the Company Makes Money

RumbleON generates revenue primarily through the resale of vehicles purchased from consumers and dealers. The company buys vehicles directly from sellers, often at a lower price, and then resells them at a higher price through its online platform, capturing the margin between the purchase and sale price. Additionally, RumbleON offers financing, warranty, and insurance products, which provide supplementary income streams. The company's partnerships with dealerships and financial institutions also play a critical role in expanding its reach and enhancing its service offerings.

RumbleON Financial Statement Overview

Summary

RumbleON is experiencing significant financial challenges, with declining revenues and consistent net losses. The company has high leverage and low equity, though it has shown some improvement in cash flow. Overall, the financial stability is under pressure, requiring focus on revenue growth and profitability.

Income Statement

RumbleON has faced challenges in maintaining revenue growth, with a significant decline in revenues from 2022 to 2024. The gross profit margin has remained relatively healthy, but the company has struggled with profitability, as indicated by persistent net losses and negative EBIT and EBITDA margins. Despite some improvement in reducing losses from 2023 to 2024, the overall trajectory indicates difficulty in achieving sustainable profitability.

Balance Sheet

The balance sheet reveals a high debt-to-equity ratio, indicating significant leverage, which poses a potential risk. Stockholders' equity has diminished considerably over the years, and the equity ratio is weak. While the company has managed to reduce total debt and net debt recently, the financial stability remains under pressure due to limited equity and high liabilities.

Cash Flow

RumbleON's cash flow has shown improvement, with a positive operating cash flow and free cash flow in 2024, marking a turnaround from previous negative figures. The free cash flow to net income ratio is favorable, suggesting efficient cash management relative to net losses. However, the company must sustain positive cash flows to ensure long-term financial health.

Breakdown
Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement		Total Revenue
1.21B	1.37B	1.79B	934.73M	416.43M
	Gross Profit
314.30M	359.90M	452.66M	158.18M	31.63M
	EBIT
-14.70M	-69.50M	67.52M	-12.95M	-24.17M
	EBITDA
-400.00K	-55.90M	-230.40M	-8.88M	-16.22M
	Net Income Common Stockholders
-78.60M	-215.50M	-261.51M	-9.72M	-31.64M
Balance Sheet		Cash, Cash Equivalents and Short-Term Investments
85.30M	58.90M	48.58M	48.97M	1.47M
	Total Assets
755.20M	926.30M	1.03B	1.05B	76.98M
	Total Debt
378.80M	771.60M	730.15M	522.39M	58.20M
	Net Debt
293.50M	712.70M	681.58M	473.42M	56.73M
	Total Liabilities
718.50M	820.70M	821.20M	614.03M	72.41M
	Stockholders Equity
36.70M	105.60M	206.01M	431.29M	4.57M
Cash Flow		Free Cash Flow
97.40M	-54.70M	-31.51M	-45.58M	14.82M
	Operating Cash Flow
99.40M	-35.50M	-18.89M	-35.99M	17.14M
	Investing Cash Flow
-2.00M	-19.10M	-82.20M	-376.56M	-2.28M
	Financing Cash Flow
-80.60M	99.50M	107.70M	461.00M	-18.07M

RumbleON Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 2.38
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For RMBL, the sentiment is Negative. The current price of 2.38 is below the 20-day moving average (MA) of 2.56, below the 50-day MA of 3.36, and below the 200-day MA of 4.45, indicating a bearish trend. The MACD of -0.29 indicates Negative momentum. The RSI at 38.03 is Neutral, neither overbought nor oversold. The STOCH value of 25.11 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for RMBL.

RumbleON Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
Sector *	60 Neutral	$6.55B	11.40	3.24%	4.25%	2.38%	-21.28%
GORV	45 Neutral	$22.69M	―	-156.25%	―	-18.48%	-8.67%
RMBL	44 Neutral	$86.16M	―	-110.47%	―	-12.27%	79.29%
KXIN	38 Underperform	$10.83M	―	-86.66%	―	-81.46%	-2552.53%
VRM	38 Underperform	$10.93M	―	-303.13%	―	-100.00%	56.30%

RumbleON Corporate Events

RumbleON Announces Leadership Changes with CFO Departure

On March 31, 2025, RumbleOn, Inc. announced the termination of its Chief Financial Officer, Tiffany Kice, and Chief Legal Counsel, Brandy Treadway, effective April 2, 2025. Michael Quartieri, the Chairman and CEO, will temporarily assume the role of CFO until a successor is appointed. The company plans to enter into separation agreements with both executives, reflecting a significant leadership change.

RumbleON Appoints Rachel Richards as New Director

On March 17, 2025, RumbleOn, Inc. appointed Rachel Richards as a director to fill the vacancy left by Michael Kennedy’s resignation. Richards, who has extensive experience in the automotive industry, was also appointed to the Nominating & Corporate Governance Committee and will stand for re-election at the 2025 annual meeting. Her appointment is expected to strengthen the company’s governance and strategic direction.