Personal privacy and data security have become significant issues in the United States, Europe and in many other jurisdictions where we offer our solutions. The regulatory framework for privacy and security issues worldwide is rapidly evolving and is likely to remain uncertain for the foreseeable future, especially for cross-border data transfers involving personal data. For example, the Court of Justice of the European Union ("ECJ") ruled on July 16, 2020, the U.S.-E.U. Privacy Shield as an invalid mechanism for managing personal data transfers between the European Union ("E.U.") and the United States (and other countries). Shortly thereafter, the European Commission finalized new versions of the Standard Contractual Clauses, now in effect as of June 27, 2021, to provide a safeguard mechanism to manage personal data transfers to jurisdictions (such as the United States) that the European Commission does not recognize as not offering an adequate level of data protection. To comply with these new, or subsequently later modified, Standard Contractual Clauses, we may need to implement additional safeguards to further enhance the security of personal data transferred out of the European Economic Area ("EEA"), the United Kingdom, or Switzerland, which could increase our compliance costs, expose us to further regulatory scrutiny and liability, and adversely affect our business. We rely on a mixture of approved safeguard mechanisms (such as the Standard Contractual Clauses) to transfer personal data from our E.U. businesses to the U.S. and continue to evaluate what additional mechanisms may be required to establish adequate safeguards for cross-border personal data transfers. For example, due to the recent European Commission's July 10, 2023 adoption of an adequacy decision for the E.U.-U.S. Data Privacy Framework (a cooperative effort between U.S. and European officials to overcome the security issues raised by the E.U.-U.S. Privacy Shield regarding personal transfers from the E.U. to the United States), we have self-certified to comply with the E.U. – U.S. and the UK Extension to the E.U. – U.S. Data Privacy Framework as a mechanism to legally facilitate personal data transfers from the E.U. and the U.K. to the U.S. This new Data Privacy Framework could be subject to legal challenge in front of the ECJ. While we don't anticipate any immediate changes in our current operations, we will observe how legal challenges may shape this framework and how it may affect cross-border personal data flows between the E.U. and the U.S. and the U.K, which could prompt changes to our current operations.
Internationally, many jurisdictions in which we operate have established their own data security and privacy legal framework with which we or our customers must comply, including but not limited to, the European General Data Protection Regulation (GDPR), which imposes additional obligations and risks upon our business. Notably, the U.K. implemented the Data Protection Act, effective May 2018 and statutorily amended in 2019, that contains provisions, including its own derogations, for how GDPR is applied in the U.K. These developments in the European Union could increase the risk of non-compliance and the costs of providing our products and services in a compliant manner. From the beginning of 2021 (when the transitional period following Brexit expired), we have to continue to comply with the GDPR and also the Data Protection Act, with each regime having the ability to fine up to the greater of €20 million (£17.5 million) or 4% of global turnover. The relationship between the U.K. and the E.U. remains uncertain, for example how data transfers between the U.K. and the E.U. and other jurisdictions will be treated and the role of the U.K.'s supervisory authority. For example, on June 28, 2021, the European Commission adopted the adequacy decision ("U.K. Adequacy Decision") in the wake of a non-binding vote by the European Parliament against the then-draft U.K. Adequacy Decision the month prior. Consequently, personal data can continue to flow from the EEA to the U.K. without the need for appropriate safeguards. The U.K. Adequacy Decision includes a "sunset clause", rendering the decision valid for four years only, after which it will be reviewed by the European Commission and renewed only if the European Commission considers that the U.K. continues to ensure an adequate level of data protection. The European Commission also stated that it would intervene at any point within the four years if the U.K. deviates from the level of protection presently in place. If this adequacy decision is reversed by the European Commission, it would require that companies implement protection measures such as the Standard Contractual Clauses for data transfers between the E.U. and the U.K. As described above, in October 2023, a U.K. extension to the E.U. – U.S. Data Privacy Framework (the U.K. – U.S. Data Bridge) was adopted enabling the transfer of personal data between the UK and U.S. entities without the need for additional safeguards, but this U.K. – U.S. Data Bridge will likely be subject to legal challenge and potentially invalidated. These changes could lead to additional costs as we try to ensure compliance with new privacy legislation and will increase our overall risk exposure. We have incurred substantial expense in complying with the obligations imposed by the GDPR and we may be required to make further significant changes in our business operations as regulatory guidance changes, all of which may adversely affect our revenue and our business overall. Despite our efforts to attempt to comply with the GDPR, a regulator may determine that we have not done so and subject us to fines and public censure, which could harm our company.
Along with the factors describe above in Europe, federal, U.S. state or foreign government bodies or agencies have in the past, and may in the future, adopt laws and regulations affecting data privacy, and these laws may be interpreted and applied in a manner that is inconsistent with each other. This may include evolving and changing definitions of personal data and personal information within the European Union, the United States, and elsewhere, especially relating to classification of IP addresses, machine identification, location data, and other information that may limit or inhibit our ability to operate or expand our business, including limiting strategic partnerships that may involve the sharing of data. For example, the California Consumer Privacy Act ("CCPA"), as amended by the California Privacy Rights Act ("CPRA"), expanded the rights of California consumers and obligations of covered businesses to honor such rights. The CPRA requires covered businesses to, among other things, provide disclosures regarding the businesses' data collection and use practices, and affords Californians privacy rights such as the ability to opt-out of certain sales of personal information and expanded rights to access and require deletion of their personal information, opt out of certain personal information sharing, and receive detailed information about how their personal information is collected, used and shared. The CPRA provides for civil penalties for violations, as well as a private right of action for security breaches that may increase security breach litigation. Potential uncertainty surrounding new regulations promulgated by the California Privacy Protection Agency, the newly created agency under the CPRA charged with CCPA/CPRA rule-making and enforcement, may increase our compliance costs and potential liability, particularly in the event of a data breach, and could have a material adverse effect on our business, including how we use personal information, our financial condition, and the results of our operations or prospects. Following California's lead, several other states enacted privacy laws that took effect in 2023: the Colorado Privacy Act, the Connecticut Personal Data Privacy and Online Monitoring Act, the Utah Consumer Privacy Act, and the Virginia Consumer Data Protection Act. Additional state privacy laws have been enacted and are set to take effect between 2024 and 2026: the Florida Digital Bill of Rights (July 1, 2024), Oregon's protections for the personal data of consumer enacted through SB 619 (July 1, 2024), the Texas Data Privacy and Security Act (July 1, 2024), Montana's Consumer Data Privacy Act (October 1, 2024), the Delaware Personal Data Privacy Act (January 1, 2025), Iowa's Consumer Data Protection Act (January 1, 2025), the New Jersey Senate Bill 332 (January 15, 2025), the Tennessee Information Protection Act (July 1, 2025) and the Indiana Consumer Data Protection Act (January 1, 2026). Compliance with new privacy legislation adds complexity and may require investment in additional resources for compliance programs, thus potentially result in additional costs and expense of resources to maintain compliance.
Industry organizations also regularly adopt and advocate for new standards in this area. In the United States, these include rules and regulations promulgated under the authority of federal agencies and state attorneys general and legislatures and consumer protection agencies. In many jurisdictions, enforcement actions and consequences for noncompliance are also rising. In addition to government regulation, privacy advocates and industry groups may propose new and different self-regulatory standards that either legally or contractually applies to us, or we may elect to comply with these standards under industry norms.
Any inability to adequately address privacy and security concerns, even if unfounded, or comply with applicable privacy and data security laws, regulations and policies, could result in us being subject to audits, inquiries, whistleblower complaints, adverse media coverage, investigations, fines, penalties or severe sanctions, all of which may have a material and adverse impact on our business, operating results, reputation, and financial condition. Furthermore, the costs of compliance with, and other burdens imposed by, the laws, regulations, and policies that are applicable to the businesses of our customers may limit the use and adoption of, and reduce the overall demand for, our solutions. Privacy and data security concerns, whether valid or not valid, may inhibit market adoption of our solutions, particularly in foreign countries. If we are not able to adjust to changing laws, regulations and standards related to privacy or security, our business may be harmed.
As mentioned, changing definitions of personal data and information may also limit or inhibit our ability to operate or expand our business, including limiting strategic partnerships that may involve the sharing of data. Also, some jurisdictions require that certain types of data be retained on servers within these jurisdictions. Our failure to comply with applicable laws, directives, and regulations may result in enforcement action against us, including fines, and damage to our reputation, any of which may have an adverse effect on our business and operating results.