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Milan Station Holdings Limited (HK:1150)
:1150
Hong Kong Market

Milan Station Holdings Limited (1150) AI Stock Analysis

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HK:1150

Milan Station Holdings Limited

(1150)

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Rating:43Neutral
Price Target:
HK$0.16
▼(-36.40% Downside)
Action:ReiteratedDate:11/14/25
The overall stock score of 43 for Milan Station Holdings Limited is driven primarily by weak financial performance, with persistent losses, declining revenue, and negative cash flow trends posing significant risks. Technical analysis further supports a bearish outlook with downward price momentum. Valuation remains neutral due to negative earnings, offering little clarity on value. Financial health remains the most critical concern.
Positive Factors
Low Leverage
A low debt-to-equity ratio indicates conservative leverage, providing financial flexibility and reducing risk of insolvency in downturns.
Negative Factors
Declining Revenue
Significant revenue decline indicates market challenges and operational inefficiencies, threatening long-term growth and profitability.
Read all positive and negative factors
Positive Factors
Negative Factors
Low Leverage
A low debt-to-equity ratio indicates conservative leverage, providing financial flexibility and reducing risk of insolvency in downturns.
Read all positive factors

Milan Station Holdings Limited (1150) vs. iShares MSCI Hong Kong ETF (EWH)

Milan Station Holdings Limited Business Overview & Revenue Model

Company Description
Milan Station Holdings Limited is a leading retailer and wholesaler of fashion apparel and accessories, primarily focused on the youth market. The company operates through a variety of channels, including online platforms and physical retail store...
How the Company Makes Money
Milan Station Holdings Limited generates revenue primarily through the sale of fashion apparel and accessories. The company makes money by operating retail stores and online sales, allowing it to reach a broad customer base. Key revenue streams in...

Milan Station Holdings Limited Financial Statement Overview

Summary
Milan Station Holdings Limited's financial health is weak, with significant losses reflected in a -23.57% Net Profit Margin and declining revenue (-17.56% YoY) on the Income Statement. The Balance Sheet shows moderate leverage (Debt-to-Equity of 0.26) but poor Return on Equity (-36.49%). Cash Flow is concerning with negative Free Cash Flow (-771,000) and deteriorating trends. The score reflects persistent profitability and liquidity challenges.
Income Statement
20
Very Negative
Balance Sheet
45
Neutral
Cash Flow
25
Negative
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue98.75M111.86M172.53M233.28M245.02M175.97M
Gross Profit9.99M8.31M25.14M54.77M70.92M42.46M
EBITDA-27.63M-29.78M-14.83M-24.89M42.48M15.12M
Net Income-15.86M-26.36M-27.88M-45.85M20.53M-3.11M
Balance Sheet
Total Assets92.95M103.70M117.83M140.58M172.94M165.97M
Cash, Cash Equivalents and Short-Term Investments41.68M46.26M33.10M38.54M64.71M79.77M
Total Debt20.26M18.78M20.45M15.95M18.48M21.43M
Total Liabilities31.74M31.46M33.01M27.86M38.24M53.41M
Stockholders Equity61.21M72.24M84.82M112.72M133.83M113.30M
Cash Flow
Free Cash Flow-1.19M-771.00K-5.65M-15.44M-25.76M22.20M
Operating Cash Flow8.00K-527.00K-4.03M-14.81M-17.14M25.14M
Investing Cash Flow-1.19M-226.00K-1.58M1.66M-5.71M-3.82M
Financing Cash Flow1.71M2.96M-2.51M3.07M-16.16M37.83M

Milan Station Holdings Limited Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.25
Price Trends
50DMA
0.15
Negative
100DMA
0.15
Negative
200DMA
0.18
Negative
Market Momentum
MACD
-0.01
Positive
RSI
24.13
Positive
STOCH
-4.76
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:1150, the sentiment is Negative. The current price of 0.25 is above the 20-day moving average (MA) of 0.14, above the 50-day MA of 0.15, and above the 200-day MA of 0.18, indicating a bearish trend. The MACD of -0.01 indicates Positive momentum. The RSI at 24.13 is Positive, neither overbought nor oversold. The STOCH value of -4.76 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:1150.

Milan Station Holdings Limited Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
77
Outperform
HK$2.29B1.585.10%4.05%6.60%-14.32%
76
Outperform
HK$463.75M2.8311.02%6.00%14.52%15.74%
70
Outperform
HK$1.60B4.0610.00%9.67%-9.00%-21.55%
64
Neutral
HK$110.59B15.2323.74%4.21%-9.49%32.56%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
61
Neutral
HK$9.42B4.7712.17%4.60%-10.41%67.25%
43
Neutral
HK$131.06M-3.91-23.77%-27.22%64.62%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:1150
Milan Station Holdings Limited
0.12
0.03
33.33%
HK:0116
Chow Sang Sang Holdings International
14.03
7.74
123.19%
HK:1929
Chow Tai Fook Jewellery Group
11.21
2.91
35.01%
HK:0887
Emperor Watch & Jewellery
0.32
0.13
72.13%
HK:0398
Oriental Watch Holdings
3.29
0.35
11.94%
HK:0280
King Fook Holdings Limited
0.51
0.20
64.52%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 14, 2025