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Milan Station Holdings Limited
(1150)
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Rating:40Underperform
Price Target:
HK$0.09
▼(-65.60% Downside)
Action:Downgraded
Date:05/19/26
The score is held down primarily by weak underlying fundamentals—negative operating profitability and negative free cash flow despite a revenue rebound and small net profit. Technicals also remain bearish with price below key moving averages, while valuation offers little support due to an elevated P/E and no dividend yield provided.
Positive Factors
Revenue rebound & profit return
A 26.8% revenue rebound and a return to a small net profit in 2025 indicate demand recovery and early operational stabilization. This provides a firmer base to convert topline growth into durable earnings if management sustains revenue momentum and controls costs over coming quarters.
Negative Factors
Very low gross margin
A gross margin near 9.5% is structurally weak for a luxury goods company and implies limited pricing power or high product costs. Persistently low gross margins make it difficult to achieve sustainable operating profitability and leave little room to absorb SG&A or market pressures long term.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue rebound & profit return
A 26.8% revenue rebound and a return to a small net profit in 2025 indicate demand recovery and early operational stabilization. This provides a firmer base to convert topline growth into durable earnings if management sustains revenue momentum and controls costs over coming quarters.
Read all positive factors
Milan Station Holdings Limited (1150) vs. iShares MSCI Hong Kong ETF (EWH)
Market Cap
HK$95.12M
Dividend YieldN/A
Average Volume (3M)833.55K
Price to Earnings (P/E)63.0
Beta (1Y)0.83
Revenue Growth11.99%
EPS GrowthN/A
CountryHK
Employees18
SectorConsumer Cyclical
Sector Strength84
IndustryLuxury Goods
Share Statistics
EPS (TTM)<0.01
Shares Outstanding1,056,936,600
10 Day Avg. Volume246,050
30 Day Avg. Volume833,550
Financial Highlights & Ratios
PEG Ratio-1.13
Price to Book (P/B)2.43
Price to Sales (P/S)1.42
P/FCF Ratio-167.87
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)N/A
Revenue Forecast (FY)N/A
Milan Station Holdings Limited Business Overview & Revenue Model
Company Description
Milan Station Holdings Limited operates as an investment holding company, with its core business centered on the retail of luxury goods, fashion accessories, and spa and wellness products. The company serves customers across Hong Kong, Macau, and ...
How the Company Makes Money
null...
Milan Station Holdings Limited Financial Statement Overview
Summary
Income Statement
34
Negative
Balance Sheet
58
Neutral
Cash Flow
31
Negative
| Breakdown | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 125.27M | 111.86M | 172.53M | 233.28M | 245.02M |
| Gross Profit | 11.93M | 8.31M | 25.14M | 54.77M | 70.92M |
| EBITDA | -14.39M | -29.78M | -14.83M | -24.89M | 42.48M |
| Net Income | 1.50M | -26.36M | -27.88M | -45.85M | 20.53M |
Balance Sheet | |||||
| Total Assets | 112.30M | 103.70M | 117.83M | 140.58M | 172.94M |
| Cash, Cash Equivalents and Short-Term Investments | 65.42M | 46.26M | 33.10M | 38.54M | 64.71M |
| Total Debt | 29.03M | 18.78M | 20.45M | 15.95M | 18.48M |
| Total Liabilities | 39.10M | 31.46M | 33.01M | 27.86M | 38.24M |
| Stockholders Equity | 73.21M | 72.24M | 84.82M | 112.72M | 133.83M |
Cash Flow | |||||
| Free Cash Flow | -1.06M | -771.00K | -5.65M | -15.44M | -25.76M |
| Operating Cash Flow | 1.78M | -527.00K | -4.03M | -14.81M | -17.14M |
| Investing Cash Flow | -2.84M | -226.00K | -1.58M | 1.66M | -5.71M |
| Financing Cash Flow | 2.78M | 2.96M | -2.51M | 3.07M | -16.16M |
Milan Station Holdings Limited Technical Analysis
Negative
0.25
Price Trends
0.10
Negative
0.12
Negative
0.16
Negative
Market Momentum
>-0.01
Negative
40.12
Neutral
12.09
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:1150, the sentiment is Negative. The current price of 0.25 is above the 20-day moving average (MA) of 0.09, above the 50-day MA of 0.10, and above the 200-day MA of 0.16, indicating a bearish trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 40.12 is Neutral, neither overbought nor oversold. The STOCH value of 12.09 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:1150.
Milan Station Holdings Limited Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
53 Neutral | HK$1.28B | -41.14 | -0.87% | ― | -37.78% | 57.76% | |
46 Neutral | HK$70.00M | -1.47 | -10.07% | ― | 0.91% | 55.74% | |
46 Neutral | HK$176.92M | 1.54 | -55.04% | ― | -1.93% | ― | |
44 Neutral | HK$348.15M | -1.58 | -7.92% | ― | -17.82% | 16.27% | |
40 Underperform | HK$95.12M | 62.99 | 2.23% | ― | 11.99% | ― | |
| ― | HK$60.44M | -0.31 | ― | ― | ― | ― |
* Consumer Cyclical Sector Average
HK:1150
Milan Station Holdings Limited
0.09
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-44.44%
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0.29
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Sincere Watch (Hong Kong)
0.01
0.00
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Stelux Holdings International Limited
0.07
>-0.01
-4.29%
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Tse Sui Luen Jewellery (International) Ltd
0.71
0.06
9.23%
Milan Station Holdings Limited Corporate Events
Milan Station Shareholders Unanimously Approve All AGM Resolutions
Jun 25, 2026
Milan Station Holdings Limited reported that all resolutions at its 25 June 2026 annual general meeting were approved by shareholders via poll, with each motion receiving 100% of votes cast. The meeting confirmed the company’s 2025 audited f...
Milan Station Sets 2026 AGM to Renew Board Mandates and Share Issuance Authority
Apr 29, 2026
Milan Station Holdings Limited has called its annual general meeting for 25 June 2026 in Hong Kong, where shareholders will review the audited consolidated financial statements for the year ended 31 December 2025 and receive reports from the board...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.