Milan Station Holdings Limited (1150) AI Stock Analysis

• Market Cap: HK$167.00M
• Dividend Yield: N/A
• Average Volume (3M): 833.55K
• Price to Earnings (P/E): ―
• Beta (1Y): 0.69
• Revenue Growth: -27.22%
• EPS Growth: 64.62%
• Country: HK
• Employees: 18
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Luxury Goods
• EPS (TTM): -0.01
• Shares Outstanding: 1,056,936,600
• 10 Day Avg. Volume: 246,050
• 30 Day Avg. Volume: 833,550
• PEG Ratio: 0.50
• Price to Book (P/B): 2.48
• Price to Sales (P/S): 1.60
• P/FCF Ratio: -232.11
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 41 Neutral
• Price Target: HK$0.15 ▼(-41.60% Downside)
• Action: Reiterated Date: 11/14/25
• Date: Action: Reiterated 11/14/25

Milan Station Holdings Limited's overall stock score is primarily impacted by its poor financial performance, characterized by declining revenue, consistent net losses, and negative cash flow. Technical analysis indicates a bearish trend with weak momentum, while valuation metrics are unattractive due to a negative P/E ratio and lack of dividend yield. The absence of earnings call data and corporate events does not influence the score.

Positive Factors

Low Leverage

A low debt-to-equity ratio indicates conservative leverage, providing financial flexibility and reducing risk of insolvency in downturns.

Private Label Offerings

Private label products can enhance margins and brand loyalty, providing a competitive edge and potential for higher profitability.

Diverse Sales Channels

Operating through multiple sales channels allows Milan Station to reach a broader customer base, mitigating risks associated with reliance on a single channel.

Negative Factors

Declining Revenue

Significant revenue decline indicates market challenges and operational inefficiencies, threatening long-term growth and profitability.

Negative Cash Flow

Persistent negative cash flow from operations suggests liquidity risks and challenges in sustaining business operations without external funding.

Decreasing Gross Profit Margin

A declining gross profit margin reflects inefficiencies and cost management issues, impacting the company's ability to maintain profitability.

Milan Station Holdings Limited Business Overview & Revenue Model

Company Description

Milan Station Holdings Limited is a leading retailer and wholesaler of fashion apparel and accessories, primarily focused on the youth market. The company operates through a variety of channels, including online platforms and physical retail stores, offering a diverse range of products that cater to contemporary fashion trends. Milan Station is known for its ability to curate and distribute popular brands, as well as its own private label offerings, making it a prominent player in the fashion retail sector.

How the Company Makes Money

Milan Station Holdings Limited generates revenue primarily through the sale of fashion apparel and accessories. The company makes money by operating retail stores and online sales, allowing it to reach a broad customer base. Key revenue streams include direct sales of branded merchandise and private label products, as well as potential partnerships with fashion brands for exclusive distribution rights. Additionally, Milan Station may engage in promotional campaigns and collaborations that enhance brand visibility and drive sales, contributing to its overall earnings.

Milan Station Holdings Limited Financial Statement Overview

Summary

Milan Station Holdings Limited is facing significant financial challenges. The company's declining revenue and consistent net losses reflect operational inefficiencies and market pressures. While the balance sheet shows low leverage, persistent negative operating cash flow and diminishing equity ratios underscore financial instability. Urgent strategic changes are needed to improve profitability and strengthen financial health.

Income Statement

Milan Station Holdings Limited has experienced a significant decline in revenue and profitability. Revenue decreased from 233.28 million in 2022 to 111.86 million in 2024, representing a negative growth trajectory. The company consistently reported negative EBIT and net income over recent years, indicating severe operational challenges and unsustainable profitability. Gross profit margin decreased from 23.48% in 2020 to 7.42% in 2024, reflecting declining efficiency and cost management issues.

Balance Sheet

The balance sheet shows mixed financial health. The company's debt-to-equity ratio is relatively low at 0.26 in 2024, suggesting conservative leverage. However, the equity ratio has decreased from 68.01% in 2020 to 69.68% in 2024, indicating reduced asset backing. Return on equity has been negative, reflecting unprofitable operations and diminished shareholder returns.

Cash Flow

Cash flow analysis reveals critical issues. Operating cash flow has been consistently negative, highlighting operational inefficiencies and potential liquidity risks. Despite some improvement in free cash flow from -15.44 million in 2022 to 0 in 2024, the absence of positive cash flow from operations raises concerns about sustainability. The free cash flow to net income ratio is unfavorable due to persistent net losses.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	98.75M	111.86M	172.53M	233.28M	245.02M	175.97M
Gross Profit	9.99M	8.31M	25.14M	54.77M	70.92M	42.46M
EBITDA	-27.63M	-29.78M	-14.83M	-24.89M	42.48M	15.12M
Net Income	-15.86M	-26.36M	-27.88M	-45.85M	20.53M	-3.11M
Balance Sheet
Total Assets	92.95M	103.70M	117.83M	140.58M	172.94M	165.97M
Cash, Cash Equivalents and Short-Term Investments	41.68M	46.26M	33.10M	38.54M	64.71M	79.77M
Total Debt	20.26M	18.78M	20.45M	15.95M	18.48M	21.43M
Total Liabilities	31.74M	31.46M	33.01M	27.86M	38.24M	53.41M
Stockholders Equity	61.21M	72.24M	84.82M	112.72M	133.83M	113.30M
Cash Flow
Free Cash Flow	-1.19M	-771.00K	-5.65M	-15.44M	-25.76M	22.20M
Operating Cash Flow	8.00K	-527.00K	-4.03M	-14.81M	-17.14M	25.14M
Investing Cash Flow	-1.19M	-226.00K	-1.58M	1.66M	-5.71M	-3.82M
Financing Cash Flow	1.71M	2.96M	-2.51M	3.07M	-16.16M	37.83M

Milan Station Holdings Limited Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 0.25
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:1150, the sentiment is Negative. The current price of 0.25 is above the 20-day moving average (MA) of 0.16, above the 50-day MA of 0.16, and above the 200-day MA of 0.17, indicating a bearish trend. The MACD of >-0.01 indicates Positive momentum. The RSI at 47.93 is Neutral, neither overbought nor oversold. The STOCH value of 40.00 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:1150.

Milan Station Holdings Limited Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
0887	77 Outperform	HK$2.39B	4.06	5.10%	4.05%	6.60%	-14.32%
0280	73 Outperform	HK$472.84M	2.83	11.02%	6.00%	14.52%	15.74%
0398	70 Outperform	HK$1.65B	4.06	10.00%	9.67%	-9.00%	-21.55%
1929	64 Neutral	HK$116.12B	15.23	23.74%	4.21%	-9.49%	32.56%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%
0116	61 Neutral	HK$8.81B	1.57	9.13%	4.60%	-10.41%	67.25%
1150	41 Neutral	HK$167.00M	-3.91	-25.41%	―	-27.22%	64.62%