Milan Station Holdings Limited (1150) AI Stock Analysis

• Market Cap: HK$158.54M
• Dividend Yield: N/A
• Average Volume (3M): 288.85K
• Price to Earnings (P/E): ―
• Beta (1Y): 0.69
• Revenue Growth: -35.17%
• EPS Growth: 8.52%
• Country: HK
• Employees: 18
• Sector: Consumer Cyclical
• Sector Strength: 68
• Industry: Luxury Goods
• EPS (TTM): >-0.01
• Shares Outstanding: 1,056,936,600
• 10 Day Avg. Volume: 11,000
• 30 Day Avg. Volume: 288,850
• PEG Ratio: -0.19
• Price to Book (P/B): 2.19
• Price to Sales (P/S): 0.00
• P/FCF Ratio: 50.20
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0

• Rating: 37 Underperform
• Price Target: ―

Milan Station Holdings Limited is currently facing substantial financial difficulties with declining revenue, negative profitability, and liquidity concerns. The technical indicators reflect a bearish outlook, and the valuation is unattractive with a negative P/E ratio. These factors contribute to a low overall stock score, indicating significant risks and challenges for potential investors.

Milan Station Holdings Limited Business Overview & Revenue Model

Company Description

Milan Station Holdings Limited, an investment holding company, engages in the retail of handbags, fashion accessories, embellishments, and spa and wellness products in Hong Kong, Macau, and Mainland China. The company offers unused and second-hand handbags, watches, natural aroma and skin care products, and other accessories. It operates retail shops under the Milan Station, MS, and THANN brand names. The company sells its products online. In addition, it is also involved in money lending and securities trading activities. The company was incorporated in 2007 and is headquartered in Kowloon, Hong Kong.

How the Company Makes Money

Milan Station Holdings Limited generates revenue primarily through the sale of pre-owned luxury goods. The company sources these items from individual sellers and consignors, ensuring they meet strict standards of authenticity and condition. Once acquired, these products are sold through the company's retail outlets and online platforms. Key revenue streams include the direct sale of luxury handbags, shoes, and accessories. The business model relies heavily on maintaining a robust supply chain of high-demand luxury items and leveraging its reputation for authenticity to attract and retain customers. Additionally, Milan Station may engage in partnerships with other luxury retailers or online marketplaces to expand its reach and enhance its product offerings.

Milan Station Holdings Limited Financial Statement Overview

Summary

Milan Station Holdings Limited is facing significant financial challenges with declining revenue and consistent net losses. The income statement reveals a significant decline in revenue and profitability, with negative EBIT and net income. The balance sheet shows low leverage but reduced asset backing and negative shareholder returns. Cash flow analysis highlights critical issues with consistently negative operating cash flow, indicating potential liquidity risks.

Income Statement

Milan Station Holdings Limited has experienced a significant decline in revenue and profitability. Revenue decreased from 233.28 million in 2022 to 111.86 million in 2024, representing a negative growth trajectory. The company consistently reported negative EBIT and net income over recent years, indicating severe operational challenges and unsustainable profitability. Gross profit margin decreased from 23.48% in 2020 to 7.42% in 2024, reflecting declining efficiency and cost management issues.

Balance Sheet

The balance sheet shows mixed financial health. The company's debt-to-equity ratio is relatively low at 0.26 in 2024, suggesting conservative leverage. However, the equity ratio has decreased from 68.01% in 2020 to 69.68% in 2024, indicating reduced asset backing. Return on equity has been negative, reflecting unprofitable operations and diminished shareholder returns.

Cash Flow

Cash flow analysis reveals critical issues. Operating cash flow has been consistently negative, highlighting operational inefficiencies and potential liquidity risks. Despite some improvement in free cash flow from -15.44 million in 2022 to 0 in 2024, the absence of positive cash flow from operations raises concerns about sustainability. The free cash flow to net income ratio is unfavorable due to persistent net losses.

Breakdown	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	111.86M	172.53M	233.28M	245.02M	175.97M
Gross Profit	8.31M	25.14M	54.77M	70.92M	42.46M
EBITDA	-29.78M	-14.83M	-24.89M	21.85M	15.12M
Net Income	-26.36M	-27.88M	-45.17M	20.53M	-3.15M
Balance Sheet
Total Assets	103.70M	117.83M	140.58M	172.94M	165.97M
Cash, Cash Equivalents and Short-Term Investments	46.26M	37.63M	38.54M	64.71M	79.77M
Total Debt	18.78M	20.45M	15.95M	18.48M	21.43M
Total Liabilities	31.46M	33.01M	27.86M	38.24M	53.41M
Stockholders Equity	72.24M	84.82M	112.72M	133.83M	113.30M
Cash Flow
Free Cash Flow	0.00	-5.65M	-15.44M	-25.76M	22.20M
Operating Cash Flow	-527.00K	-4.03M	-14.81M	-17.14M	25.14M
Investing Cash Flow	0.00	-1.58M	1.66M	-5.71M	-3.82M
Financing Cash Flow	0.00	-2.51M	3.07M	-16.16M	37.83M

Milan Station Holdings Limited Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 0.18
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Negative
• STOCH: Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:1150, the sentiment is Positive. The current price of 0.18 is above the 20-day moving average (MA) of 0.15, above the 50-day MA of 0.12, and above the 200-day MA of 0.13, indicating a bullish trend. The MACD of 0.01 indicates Positive momentum. The RSI at 79.26 is Negative, neither overbought nor oversold. The STOCH value of 85.02 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HK:1150.

Milan Station Holdings Limited Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
Sector *	57 Neutral	HK$25.55B	4.08	-2.03%	5.79%	-0.31%	-67.64%
1150	37 Underperform	HK$158.54M	―	-33.57%	―	-35.17%	8.52%
CHOWF	―	$712.80M	6.42	6.25%	13.84%	―	―
CJEWF	―	$16.94B	22.37	22.73%	3.98%	―	―
EPRJF	―	$452.98M	12.24	4.99%	342.96%	―	―
ORWHF	―	$208.61M	9.66	11.32%	14.56%	―	―
0280	80 Outperform	HK$400.10M	4.53	11.22%	7.73%	-5.57%	-7.10%

Milan Station Holdings Limited Corporate Events

Milan Station Holdings Limited Announces Annual General Meeting and Key Resolutions

Milan Station Holdings Limited has announced its upcoming annual general meeting scheduled for June 26, 2025, where key agenda items include the re-election of directors, approval of financial statements, and granting of mandates to the board for share issuance and repurchase. These resolutions, if passed, will empower the board to manage the company’s capital structure more flexibly, potentially impacting shareholder value and market perception.

Milan Station Holdings Reports Significant Revenue Decline for 2024

Milan Station Holdings Limited reported a significant decline in its financial performance for the year ended 31 December 2024, with revenue dropping by 35.2% to approximately HK$111.9 million and gross profit decreasing by 67% to HK$8.3 million compared to the previous year. Despite a reduction in selling expenses and a slight decrease in net loss, the company decided not to declare a final dividend, reflecting ongoing financial challenges and a need to stabilize its operations amidst a challenging market environment.

Milan Station Holdings Schedules Board Meeting for Year-End Results

Milan Station Holdings Limited has announced a board meeting scheduled for March 27, 2025, to approve the company’s final results for the year ending December 31, 2024, and to consider declaring a final dividend. This announcement indicates the company’s commitment to transparency and shareholder engagement, potentially impacting investor confidence and market perception positively.

Milan Station Holdings Limited Announces Executive Director Change

Milan Station Holdings Limited, listed on the Hong Kong Stock Exchange, has announced a change in its executive leadership. Mr. Li Zhongqi has resigned from his position as an executive director to focus on personal commitments, with no disagreements reported with the company. In his place, Ms. Ji Guiping has been appointed as an executive director, bringing with her eight years of experience in sales, marketing, data analysis, and corporate management. This leadership change is expected to bring fresh insights and strategies to the company, potentially impacting its market operations and stakeholder relations positively.

Milan Station Holdings Limited Announces Board Composition and Roles

Milan Station Holdings Limited has announced the composition of its board of directors and the roles within its three board committees. This organizational update may impact the company’s governance and strategic direction, potentially influencing stakeholder confidence and the company’s positioning in the market.