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Fortune Sun China Holdings Ltd. (HK:0352)
:0352
Hong Kong Market

Fortune Sun China Holdings Ltd. (0352) AI Stock Analysis

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HK:0352

Fortune Sun China Holdings Ltd.

(0352)

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Neutral 41 (OpenAI - 4o)
Rating:41Neutral
Price Target:
HK$0.50
▲(38.89% Upside)
Fortune Sun China Holdings' overall stock score is primarily impacted by its poor financial performance, characterized by declining revenues and high leverage. Technical indicators suggest a bearish trend, while the negative P/E ratio reflects ongoing unprofitability. The lack of earnings call data and corporate events limits additional insights.
Positive Factors
Diversified Revenue Streams
The company's diversified revenue model, including sales, leasing, and management fees, provides multiple income sources, reducing reliance on any single market segment and potentially stabilizing cash flow over the long term.
Strategic Partnerships
Strategic partnerships with local developers and financial institutions enhance market presence and access to capital, which can drive growth and provide competitive advantages in the real estate sector.
Market Focus
By focusing on the Chinese real estate market, the company is positioned to capitalize on one of the world's largest and potentially most dynamic property markets, which can drive long-term growth.
Negative Factors
Declining Revenue
The significant decline in revenue indicates challenges in maintaining sales momentum, which can impact long-term profitability and market competitiveness if not addressed.
High Leverage
Increasing leverage poses financial risks, potentially limiting the company's ability to invest in growth opportunities and increasing vulnerability to economic downturns.
Negative Cash Flow
Negative operating cash flow suggests ongoing challenges in generating cash from operations, which can strain liquidity and hinder the company's ability to sustain operations without external financing.

Fortune Sun China Holdings Ltd. (0352) vs. iShares MSCI Hong Kong ETF (EWH)

Fortune Sun China Holdings Ltd. Business Overview & Revenue Model

Company DescriptionFortune Sun (China) Holdings Limited, an investment holding company, provides property consultancy and sales agency services for the property markets in the People's Republic of China and Southeast Asia. It also offers fund management services; and property investment management, finance, sale and marketing, information, and international trade services, as well as full-range service of industrial park. The company was founded in 1997 and is headquartered in Shanghai, the People's Republic of China.
How the Company Makes MoneyThe company generates revenue primarily through the sale and leasing of developed properties, including residential apartments and commercial spaces. Its revenue model is largely driven by property sales during development cycles and ongoing rental income from its investment properties. Significant revenue streams also include property management fees and potential joint ventures with other real estate entities. The company may engage in strategic partnerships with local developers or financial institutions to enhance its market presence and access to capital, which can contribute to its overall earnings.

Fortune Sun China Holdings Ltd. Financial Statement Overview

Summary
Fortune Sun China Holdings is facing significant financial challenges, primarily driven by declining revenues and persistent unprofitability. High leverage and negative cash flows further compound the financial risks. Improvement in revenue growth and operational efficiency are crucial for enhancing the financial health of the company.
Income Statement
Fortune Sun China Holdings has experienced a significant decline in revenue, with a negative revenue growth rate from 2023 to 2024. Additionally, gross profit margins are negative, indicating direct cost inefficiencies. The net profit margin is also negative, demonstrating ongoing unprofitability. While there are reductions in EBIT and EBITDA losses, overall profitability remains a challenge.
Balance Sheet
The balance sheet shows high leverage with a debt-to-equity ratio increasing from previous years, which poses a risk. However, the company maintains a positive equity ratio, indicating that a portion of its assets is still financed by equity. Return on equity is negative due to the company's net losses, highlighting the need for improved profitability.
Cash Flow
Operating cash flow remains negative, suggesting ongoing challenges in generating cash from operations. The free cash flow is also negative, indicating liquidity constraints. The operating cash flow to net income ratio is impacted by the consistent negative net income, underscoring the need for substantial operational improvements.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue534.00K1.35M8.97M11.93M40.24M26.80M
Gross Profit-81.00K-479.00K-251.00K304.00K9.89M10.75M
EBITDA-5.83M-6.72M-8.12M-13.48M-2.37M903.00K
Net Income-5.54M-7.60M-9.13M-14.25M-2.91M58.00K
Balance Sheet
Total Assets17.87M27.60M25.98M36.71M44.12M48.08M
Cash, Cash Equivalents and Short-Term Investments4.38M13.49M9.51M11.24M9.67M16.30M
Total Debt12.16M19.90M10.46M10.85M5.29M5.09M
Total Liabilities15.09M23.90M14.74M16.32M9.86M10.76M
Stockholders Equity2.77M3.71M11.24M20.39M34.26M37.32M
Cash Flow
Free Cash Flow-7.25M-6.53M-4.02M-3.07M-8.16M-11.22M
Operating Cash Flow-7.25M-6.53M-4.02M-3.04M-8.16M-11.18M
Investing Cash Flow4.11M-5.84M4.18M-1.05M9.60M2.86M
Financing Cash Flow1.93M9.40M-495.00K2.74M-133.00K4.52M

Fortune Sun China Holdings Ltd. Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price0.36
Price Trends
50DMA
0.36
Positive
100DMA
0.42
Negative
200DMA
0.27
Positive
Market Momentum
MACD
>-0.01
Negative
RSI
43.61
Neutral
STOCH
<0.01
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:0352, the sentiment is Neutral. The current price of 0.36 is above the 20-day moving average (MA) of 0.36, above the 50-day MA of 0.36, and above the 200-day MA of 0.27, indicating a bullish trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 43.61 is Neutral, neither overbought nor oversold. The STOCH value of <0.01 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for HK:0352.

Fortune Sun China Holdings Ltd. Peers Comparison

Overall Rating
UnderperformOutperform
Sector (65)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
65
Neutral
$2.17B12.193.79%4.94%3.15%1.96%
51
Neutral
HK$30.80M-0.41-107.26%-11.27%-30.65%
48
Neutral
HK$77.63M-0.72-8.33%-18.46%-12.77%
44
Neutral
HK$62.10M-0.99-4.99%1.98%23.99%
41
Neutral
HK$88.63M-14.81-107.59%-76.44%40.59%
41
Neutral
HK$39.34M-4.147.16%-26.09%
37
Underperform
HK$19.69M-0.13-28.82%92.80%2.26%
* Real Estate Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:0352
Fortune Sun China Holdings Ltd.
0.36
0.30
500.00%
HK:2310
Times Universal Group Holdings
0.04
<0.01
33.33%
HK:9978
Fineland Real Estate Services Group
0.08
0.02
27.12%
HK:0495
Paladin Limited
0.01
0.00
0.00%
HK:3603
Xinji Shaxi Group Co., Ltd.
0.05
0.01
30.00%
HK:8067
Oriental University City Holdings (H.K.) Ltd
0.34
0.04
11.67%

Fortune Sun China Holdings Ltd. Corporate Events

Fortune Sun China Holdings Updates on Trading Resumption Efforts
Dec 8, 2025

Fortune Sun (China) Holdings Limited has announced a quarterly update on its progress towards resuming trading on the Hong Kong Stock Exchange. Despite the suspension of trading in its shares since September 2025, the company continues its operations and is actively working on a resumption proposal to comply with the Stock Exchange’s guidance. The company is exploring various options and remains committed to keeping shareholders informed about its progress.

The most recent analyst rating on (HK:0352) stock is a Hold with a HK$0.50 price target. To see the full list of analyst forecasts on Fortune Sun China Holdings Ltd. stock, see the HK:0352 Stock Forecast page.

Fortune Sun Announces Executive Director Change
Nov 28, 2025

Fortune Sun (China) Holdings Limited has announced a change in its executive leadership, effective November 28, 2025. Mr. Han Lin has resigned from his position as an executive director to pursue other career commitments, and Ms. Wang Jia has been appointed as his successor. Ms. Wang, who has been with the company since 1997 and has extensive experience in property sales and marketing, will also join the Executive Committee. This leadership change is expected to bring continuity and leverage Ms. Wang’s deep understanding of the company’s operations.

The most recent analyst rating on (HK:0352) stock is a Hold with a HK$0.50 price target. To see the full list of analyst forecasts on Fortune Sun China Holdings Ltd. stock, see the HK:0352 Stock Forecast page.

Fortune Sun (China) Holdings Limited Announces Board and Committee Roles
Nov 28, 2025

Fortune Sun (China) Holdings Limited has announced the composition of its board of directors and the roles they will play within the company’s four main committees: Executive, Audit, Remuneration, and Nomination. This announcement is significant as it outlines the leadership structure and governance framework that will guide the company’s strategic decisions and operations, potentially impacting stakeholders and the company’s market positioning.

The most recent analyst rating on (HK:0352) stock is a Hold with a HK$0.50 price target. To see the full list of analyst forecasts on Fortune Sun China Holdings Ltd. stock, see the HK:0352 Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 23, 2025