Market Herald Ltd (GUM) AI Stock Analysis

• Market Cap: AU$38.52M
• Dividend Yield: N/A
• Average Volume (3M): 26.44K
• Price to Earnings (P/E): ―
• Beta (1Y): 0.64
• Revenue Growth: N/A
• EPS Growth: N/A
• Country: AU
• Employees: N/A
• Sector: Communication Services
• Sector Strength: 97
• Industry: Internet Content & Information
• EPS (TTM): <0.01
• Shares Outstanding: 320,972,600
• 10 Day Avg. Volume: 14,852
• 30 Day Avg. Volume: 26,438
• PEG Ratio: 0.25
• Price to Book (P/B): 0.56
• Price to Sales (P/S): 0.39
• P/FCF Ratio: 10.37
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: N/A
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 51 Neutral
• Price Target: AU$0.12 ▼(-13.57% Downside)

The score is primarily supported by improved 2025 operating performance and positive free cash flow, but is held back by weak technical momentum (negative MACD, price below key moving averages) and valuation uncertainty from negative earnings and no dividend yield data.

Positive Factors

Revenue Growth

Material top-line growth in 2025 indicates the company can scale demand and expand market presence. Sustained high revenue growth supports better fixed-cost absorption and funds product and commercial investment, strengthening long-term competitive positioning if maintained.

Improving Profitability

A move to positive EBITDA and a substantially narrower net loss margin reflect operating leverage and improving unit economics. If sustained, this trend can convert growth into durable earnings, enable reinvestment, and reduce reliance on external funding over the medium term.

Cash Generation

Positive and growing free cash flow enhances financial flexibility for investment, R&D, or debt reduction, lowering dilution risk. Improved cash generation in 2025 provides a more resilient funding base for strategic initiatives, improving self-funding capacity over time.

Negative Factors

Earnings Volatility

Intermittent profitability across years reduces predictability of margins and cash conversion, complicating planning and capital allocation. Persistent volatility suggests execution or cyclical risks that can impede steady return generation and long-term investor confidence.

Margin Compression

A meaningful decline in gross margin weakens the company's ability to translate revenue into sustainable profits. Structural higher direct costs or adverse mix can compress long-term margins, making durable profitability more dependent on cost control or pricing power improvements.

Rising Leverage and Negative ROE

Increased reliance on debt elevates financial risk and interest burden, reducing strategic flexibility. Combined with negative ROE, this implies capital is not yet generating returns, meaning sustained profitability is required to avoid balance sheet stress and restore shareholder returns.

Market Herald Ltd Business Overview & Revenue Model

Company Description

Gumtree Australia Markets Limited, together with its subsidiaries, operates a digital business news and investor relations platform in Australia and internationally. It operates through Classifieds and Capital Markets segments. The company operates Gumtree, an Australian online horizontal classifieds marketplace; CarsGuide, an automotive editorial platform for trusted reviews, news, and research tools; and Autotrader, a dedicated automotive marketplace that connects car dealers with market shoppers. It also provides digital investor relations and consulting, advertising, and retail leasing services. The company was formerly known as The Market Limited and changed its name to Gumtree Australia Markets Limited in January 2025. Gumtree Australia Markets Limited was incorporated in 2016 and is based in Sydney, Australia.

How the Company Makes Money

Market Herald Ltd Financial Statement Overview

Summary

Income Statement

Balance Sheet

Cash Flow

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	74.43M	74.43M	91.47M	81.62M	27.89M	23.00M
Gross Profit	27.26M	20.62M	91.47M	81.62M	27.89M	23.00M
EBITDA	6.03M	6.03M	-1.73M	12.01M	-1.85M	15.76M
Net Income	-1.46M	-1.46M	-6.95M	4.35M	-4.62M	10.84M
Balance Sheet
Total Assets	113.33M	113.33M	148.38M	167.34M	50.23M	57.80M
Cash, Cash Equivalents and Short-Term Investments	3.76M	3.76M	9.39M	19.48M	14.55M	25.63M
Total Debt	36.02M	36.02M	42.25M	51.58M	8.25M	9.86M
Total Liabilities	61.75M	61.75M	81.49M	92.86M	21.07M	24.71M
Stockholders Equity	51.58M	51.58M	66.89M	74.48M	29.16M	33.09M
Cash Flow
Free Cash Flow	2.79M	2.79M	1.79M	12.97M	-83.06K	3.18M
Operating Cash Flow	2.98M	2.98M	0.00	0.00	0.00	0.00
Investing Cash Flow	3.62M	3.62M	3.01M	-86.05M	-9.94M	7.59M
Financing Cash Flow	-6.77M	-6.77M	-14.08M	79.74M	-1.58M	-1.99M

Market Herald Ltd Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
Sector *	60 Neutral	$48.67B	4.58	-11.27%	4.14%	2.83%	-41.78%
RNT	52 Neutral	AU$51.78M	-10.00	-150.45%	―	0.72%	17.24%
GUM	51 Neutral	AU$38.52M	-27.78	-0.85%	―	―	―
FMR	45 Neutral	AU$15.61M	-5.88	-22.53%	―	―	―
RMY	44 Neutral	AU$36.54M	-28.95	―	―	12.70%	71.21%
ASP	43 Neutral	AU$29.11M	-11.11	-35.22%	―	-11.88%	-12.50%

Market Herald Ltd Corporate Events

Gumtree Australia Director Increases Shareholding

Gumtree Australia Markets Limited has announced a change in the director’s interest, with Geoff Stalley acquiring 137,969 fully paid ordinary shares as part of his director fees, approved at the 2025 AGM. This acquisition reflects the company’s continued commitment to aligning director interests with shareholder value, potentially impacting the company’s governance and stakeholder confidence positively.

Gumtree Australia Director Acquires Shares as Part of Compensation

Gumtree Australia Markets Limited has announced a change in the director’s interest notice, specifically regarding John O’Loghlen, who has acquired 137,969 fully paid ordinary shares as part of his director fees, approved during the 2025 AGM. This acquisition reflects a strategic alignment of director compensation with company performance, potentially impacting stakeholder perceptions and aligning management interests with shareholder value.

Gumtree Australia Issues New Shares to Related Parties

Gumtree Australia Markets Limited announced the issuance of 275,938 fully paid ordinary shares to related parties following shareholder approval at their 2025 Annual General Meeting. This issuance was conducted without disclosure to investors under specific provisions of the Corporations Act 2001, and the company has confirmed compliance with relevant legal requirements, indicating a strategic move to strengthen stakeholder relations and potentially enhance market positioning.

Gumtree Australia Markets Limited Issues New Shares to Directors

Gumtree Australia Markets Limited has announced the issuance of 275,938 ordinary fully paid shares to its directors, as approved at the 2025 Annual General Meeting. This move is part of the company’s ongoing efforts to align the interests of its directors with those of its shareholders, potentially impacting the company’s governance and market perception positively.

Gumtree Australia Director Increases Shareholding

Gumtree Australia Markets Limited has announced a change in the director’s interest, with Director Tommy Logtenberg acquiring an additional 25,000 fully paid ordinary shares, bringing his total to 1,580,277 shares. This acquisition, made at $0.17 per share through an on-market purchase, reflects a strategic move that could indicate confidence in the company’s future performance, potentially impacting its market positioning and stakeholder perceptions.

Gumtree Australia Director Increases Shareholding

Gumtree Australia Markets Limited has announced a change in the shareholding of its director, Tommy Logtenberg, who acquired an additional 25,000 fully paid ordinary shares at $0.17 per share, bringing his total holdings to 1,571,276 shares. This acquisition, conducted through an on-market purchase, reflects a strategic move by the director, potentially signaling confidence in the company’s future performance and stability, which may positively influence stakeholder perceptions.

Gumtree Australia Markets Limited Updates Constitution

Gumtree Australia Markets Limited, under the chairmanship of Bruce Rathie, has amended its constitution effective from October 24, 2025. The amendments include provisions related to share capital, transfer of shares, and other corporate governance matters, which are expected to streamline operations and enhance compliance with listing rules.

Gumtree Australia Secures Shareholder Support at 2025 AGM

Gumtree Australia Markets Limited announced the successful passage of all resolutions at its 2025 Annual General Meeting, held in compliance with ASX Corporate Governance Council Principles. The resolutions, which included the election of a director and approval of a new employee securities incentive plan, received strong support from shareholders, indicating confidence in the company’s strategic direction.

Market Herald Ltd Streamlines Operations with Strategic Divestiture

Market Herald Ltd, a company involved in the online marketplace sector, has undergone significant changes in FY2025, including the divestiture of its Capital Markets division. This move, along with strategic initiatives and governance developments, has allowed the company to reduce debt and focus on more profitable operations. The company expects improved financial performance in FY2026, with streamlined operations and reduced overhead costs contributing to higher profitability. Additionally, new revenue opportunities have been identified in the Motors category and through enhanced transactional features.

Gumtree Australia Director’s Shareholding Update

Gumtree Australia Markets Limited announced a minor change in the shareholding of its director, Tommy Logtenberg. On October 7, 2025, Logtenberg acquired one additional fully paid ordinary share, increasing his total holdings to 1,555,277 shares. The purchase was made on-market at a price of $0.17 per share. This transaction occurred during a closed period without prior written clearance, which is typically required for trades during such times.