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Market Herald Ltd (AU:GUM)
ASX:GUM
Australian Market

Market Herald Ltd (GUM) AI Stock Analysis

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AU:GUM

Market Herald Ltd

(Sydney:GUM)

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Neutral 50 (OpenAI - 5.2)
Rating:50Neutral
Price Target:
AU$0.13
▼(-10.71% Downside)
Action:ReiteratedDate:03/24/26
The score is primarily held back by inconsistent profitability and volatile operating cash generation despite strong recent revenue growth and improved operating margins. Technical indicators also remain weak (below longer-term averages with slightly negative MACD). Valuation is constrained by losses (negative P/E) and no stated dividend yield.
Positive Factors
High recent revenue growth & margin recovery
Sustained top-line expansion and the return of positive EBIT/EBITDA indicate core operations scaled and cost discipline taking effect. Over 2–6 months this improves ability to fund reinvestment, supports operating leverage and reduces reliance on external financing if margins continue to hold.
Negative Factors
Inconsistent profitability and earnings volatility
Fluctuating net results across years mean profitability is not yet reliably sustainable. Earnings volatility impairs forecasting, limits reinvestment capacity and raises the risk that temporary cost improvements could reverse, undermining long-term strategic planning and stakeholder confidence.
Read all positive and negative factors
Positive Factors
Negative Factors
High recent revenue growth & margin recovery
Sustained top-line expansion and the return of positive EBIT/EBITDA indicate core operations scaled and cost discipline taking effect. Over 2–6 months this improves ability to fund reinvestment, supports operating leverage and reduces reliance on external financing if margins continue to hold.
Read all positive factors

Market Herald Ltd (GUM) vs. iShares MSCI Australia ETF (EWA)

Market Herald Ltd Business Overview & Revenue Model

Company Description
Gumtree Australia Markets Limited, together with its subsidiaries, operates a digital business news and investor relations platform in Australia and internationally. It operates through Classifieds and Capital Markets segments. The company operate...
How the Company Makes Money
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Market Herald Ltd Financial Statement Overview

Summary
Strong 2025 revenue growth (+74.89%) and a return to positive EBIT/EBITDA, but profitability is still inconsistent with slightly negative net margin and prior-year volatility. Balance sheet is adequate but moderately leveraged (debt-to-equity ~0.70) with shrinking assets/equity, and cash flow improved to positive OCF/FCF but operating cash generation remains variable.
Income Statement
56
Neutral
Balance Sheet
60
Neutral
Cash Flow
52
Neutral
BreakdownJun 2024Jun 2023Jun 2022Jun 2021Jun 2021
Income Statement
Total Revenue74.43M91.47M81.62M27.89M23.00M
Gross Profit20.62M91.47M81.62M27.89M23.00M
EBITDA6.03M-1.73M12.01M-1.85M15.76M
Net Income-1.46M-6.95M4.35M-4.62M10.84M
Balance Sheet
Total Assets113.33M148.38M167.34M50.23M57.80M
Cash, Cash Equivalents and Short-Term Investments3.76M9.39M19.48M14.55M25.63M
Total Debt36.02M42.25M51.58M8.25M9.86M
Total Liabilities61.75M81.49M92.86M21.07M24.71M
Stockholders Equity51.58M66.89M74.48M29.16M33.09M
Cash Flow
Free Cash Flow2.79M1.79M12.97M-83.06K3.18M
Operating Cash Flow2.98M0.000.000.000.00
Investing Cash Flow3.62M3.01M-86.05M-9.94M7.59M
Financing Cash Flow-6.77M-14.08M79.74M-1.58M-1.99M

Market Herald Ltd Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
52
Neutral
AU$64.97M-4.52-76.28%0.72%17.24%
50
Neutral
AU$40.12M-19.74-2.52%
43
Neutral
AU$9.32M-2.51-23.03%
42
Neutral
AU$22.07M-7.83-71.75%-11.88%-12.50%
41
Neutral
AU$27.24M-2.82366.81%12.70%71.21%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:GUM
Market Herald Ltd
0.13
0.04
38.89%
AU:RNT
Rent.com.au Ltd
0.06
0.04
229.41%
AU:FMR
Applyflow Limited
0.19
0.02
15.62%
AU:RMY
RMA Global Ltd.
0.04
0.01
32.26%
AU:ASP
Aspermont Limited
1.90
-0.61
-24.20%

Market Herald Ltd Corporate Events

Gumtree Australia Returns to Profit as Cost Cuts Drive Turnaround and Board Rejects Takeover Approach
Feb 26, 2026
Gumtree Australia Markets reported half-year FY26 results marked by a 7 per cent revenue decline to $35.2 million but a 23 per cent rise in EBITDA to $3.9 million, as cost discipline and restructuring drove a return to pre-tax profitability of $1....
Gumtree Australia Swings to Half-Year Profit Despite Revenue Decline
Feb 26, 2026
Gumtree Australia Markets Limited reported a 7 per cent decline in revenue from continuing operations and a 14 per cent fall in cash receipts for the half year to 31 December 2025, alongside an 8 per cent drop in operating cash flow. Despite softe...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Mar 24, 2026