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Adslot Ltd (AU:ADS)
:ADS
Australian Market

Adslot Ltd (ADS) AI Stock Analysis

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AU:ADS

Adslot Ltd

(Sydney:ADS)

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Underperform 37 (OpenAI - 4o)
Rating:37Underperform
Price Target:
Adslot Ltd's overall stock score is significantly impacted by its poor financial performance, characterized by declining revenues, persistent losses, and negative equity. The absence of technical analysis and valuation data further contributes to the low score, indicating substantial risks and challenges for the company.
Positive Factors
Strategic Partnerships
These partnerships enhance Adslot's market position in self-service advertising, potentially driving long-term growth and competitive advantage.
Platform Expansion
The expansion of the StoreFront platform indicates growing adoption and market reach, which could lead to sustained revenue growth.
Operational Improvements
Operational improvements through cost management and restructuring can enhance profitability and financial stability over the long term.
Negative Factors
Declining Revenues
Declining revenues highlight challenges in maintaining market share and could impact future financial performance and growth prospects.
Negative Equity
Negative equity suggests financial instability, which could limit the company's ability to invest in growth opportunities and manage debt.
Persistent Losses
Ongoing losses indicate profitability challenges, potentially affecting cash flow and the ability to sustain operations without external funding.

Adslot Ltd (ADS) vs. iShares MSCI Australia ETF (EWA)

Adslot Ltd Business Overview & Revenue Model

Company DescriptionAdslot Limited, together with its subsidiaries, engages in the trading technology and services businesses in Australia, Europe, the Middle East, Africa, the Americas, and internationally. It offers Adslot Media, a media trading technology platform that enables advertisers and publishers to trade premium display advertising directly; and Symphony, a workflow automation technology for media buying agencies. The company also provides Webfirm, a digital marketing service that includes website design, hosting, search engine optimization, search engine marketing, and social media marketing services. It serves agencies and brands, publishers, and integrated tech partners. The company was formerly known as Webfirm Group Limited and changed its name to Adslot Limited in December 2012. Adslot Limited was incorporated in 1975 and is headquartered in Melbourne, Australia.
How the Company Makes MoneyAdslot generates revenue primarily through its programmatic advertising platform, where it charges advertisers a fee for accessing its inventory and utilizing its technology to optimize ad placements. Key revenue streams include transaction fees from ad placements, subscription fees for premium services, and managed services fees for clients seeking assistance in campaign management. Additionally, Adslot may engage in strategic partnerships with media agencies and publishers, which can enhance its inventory offerings and expand its market reach, further contributing to its earnings.

Adslot Ltd Financial Statement Overview

Summary
Adslot Ltd is facing significant financial challenges, with declining revenues, negative profit margins, and a precarious balance sheet characterized by negative equity. While there is some positive movement in free cash flow growth, the overall financial health is weak, with substantial losses and cash flow issues.
Income Statement
20
Very Negative
Adslot Ltd has been experiencing declining revenue with a negative growth rate of -18.65% in the latest period. The company also shows negative profit margins, with a net profit margin of -66.07% and an EBIT margin of -62.56%, indicating significant losses. The gross profit margin is positive at 80.40%, but this is overshadowed by the overall negative profitability metrics.
Balance Sheet
15
Very Negative
The balance sheet reveals a concerning negative stockholders' equity, resulting in a negative debt-to-equity ratio. The return on equity is positive at 113.55%, but this is due to the negative equity base. The equity ratio is not directly calculable due to negative equity, indicating financial instability.
Cash Flow
25
Negative
Cash flow analysis shows a positive free cash flow growth rate of 22.63%, but the company still has negative operating and free cash flows. The operating cash flow to net income ratio is negative, indicating cash flow issues relative to net losses. The free cash flow to net income ratio is 1.0, showing some alignment between cash flow and net income losses.
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue5.61M5.60M8.44M8.92M8.99M8.22M
Gross Profit-1.57M4.50M-2.73M-3.29M-296.00K-4.37M
EBITDA-3.61M-3.44M-7.51M-8.36M-1.01M-2.42M
Net Income-3.70M-3.70M-10.70M-12.08M-4.65M-6.28M
Balance Sheet
Total Assets6.66M6.66M7.09M15.01M25.20M25.59M
Cash, Cash Equivalents and Short-Term Investments1.53M1.53M3.15M2.87M5.95M6.83M
Total Debt200.05K200.05K608.20K1.67M2.16M1.93M
Total Liabilities9.92M9.92M8.66M9.06M8.57M8.32M
Stockholders Equity-3.26M-3.26M-1.56M5.95M16.64M17.28M
Cash Flow
Free Cash Flow-3.22M-3.22M-3.37M-4.80M-5.80M-3.41M
Operating Cash Flow-3.22M-3.22M-658.89K-1.60M-2.29M-293.19K
Investing Cash Flow645.16K645.16K-2.00M-2.28M-1.62M-1.78M
Financing Cash Flow982.87K982.87K2.95M519.45K2.83M2.97M

Adslot Ltd Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
48
Neutral
AU$24.22M-3.68-31.01%-3.43%-40.65%
48
Neutral
AU$7.32M-0.65-684.77%8.64%33.88%
37
Underperform
-33.66%75.76%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
AU:ADS
Adslot Ltd
AU:DWG
IXUP Ltd.
0.07
-0.17
-70.83%
AU:ASV
Asset Vision
0.05
0.03
150.00%
AU:AMX
Aerometrex Ltd.
0.26
-0.04
-13.33%
AU:BEO
SkyFii Limited
0.13
-0.15
-53.57%
AU:TAL
HSC Technology Group Ltd.
0.08
-0.02
-20.00%

Adslot Ltd Corporate Events

Adslot Updates Interim CEO Contract with Revised Terms
Dec 18, 2025

Adslot Ltd announced changes to the contractor agreement of its Interim CEO, including an extension of the term and an adjustment in compensation from $200,000 to $218,000 per annum, paid partly in shares and options. The company acknowledged a delay in disclosure due to administrative oversight and has implemented additional measures to ensure adherence to ASX compliance rules in the future.

Adslot Ltd Reports Growth and Strategic Progress in Q1 FY26
Oct 28, 2025

Adslot Ltd has reported significant progress in its operations for the first quarter of fiscal year 2026, following a strategic turnaround involving cost management and restructuring. The company has seen growth in its customer pipeline and is activating new synergistic opportunities. The StoreFront platform, launched in late 2024, is expanding its reach with global publishers like Rakuten Viber and Vox Media, showing month-on-month growth. Meanwhile, the Marketplace platform is enhancing its offerings with exclusive high-demand inventory and maintaining high usage levels with key clients like Mobkoi, indicating strong performance in the upcoming quarters.

Adslot Ltd Announces Director’s Interest Change
Oct 22, 2025

Adslot Ltd announced a change in the director’s interest, specifically regarding Andrew Dyer’s indirect holdings in the company. The change involved the acquisition of ordinary shares and options following shareholder approval at the 2025 AGM, reflecting a strategic move to align director interests with company performance. This development could potentially impact the company’s governance and stakeholder confidence, as it demonstrates a commitment to involving key personnel in the company’s growth trajectory.

Adslot Ltd Director Increases Shareholding
Oct 22, 2025

Adslot Ltd has announced a change in the director’s interest, with Sarah Morgan acquiring an additional 9,873,710 ordinary shares under the Director Fees Plan, bringing her total to 126,336,536 shares. This acquisition, approved at the 2024 AGM, reflects the company’s ongoing commitment to aligning director interests with shareholder value, potentially impacting its governance and market perception positively.

Adslot Ltd Director Increases Shareholding Under Fees Plan
Oct 22, 2025

Adslot Ltd has announced a change in the director’s interest, with Mr. Adrian Giles acquiring 8,430,710 fully paid ordinary shares under the Director Fees Plan. This acquisition, approved at the 2024 AGM, reflects the company’s ongoing commitment to aligning director interests with shareholder value, potentially impacting its governance and stakeholder engagement positively.

Adslot Ltd Issues Shares Under Director Fees Plan
Oct 22, 2025

Adslot Ltd has issued over 57 million fully paid ordinary shares to its directors as part of a Director Fees Plan, following approval at the 2024 Annual General Meeting. This move, executed without investor disclosure under specific provisions of the Corporations Act, signifies adherence to regulatory requirements and reflects the company’s ongoing commitment to transparent governance practices.

Adslot Ltd Issues New Securities Under Director Fees Plan
Oct 22, 2025

Adslot Ltd has announced the issuance of 57,263,670 ordinary fully paid securities as part of its Director Fees Plan, an employee incentive scheme for the quarter ending September 30, 2025. This move, approved at the 2024 Annual General Meeting, reflects the company’s ongoing commitment to aligning employee incentives with shareholder interests, potentially impacting its operational dynamics and market positioning.

Adslot Ltd Issues 250 Million Unquoted Options
Oct 21, 2025

Adslot Ltd has announced the issuance of 250 million unquoted options with an exercise price of $0.001, expiring 30 months from the date of issue. This move is part of a previously announced transaction and is not intended to be quoted on the ASX, potentially impacting the company’s capital structure and offering strategic flexibility in its financial operations.

Adslot Ltd Issues 25 Million Shares in Strategic Move
Oct 21, 2025

Adslot Ltd has issued 25 million fully paid ordinary shares at an issue price of $0.001 per share to its executive chairman, Andrew Dyer, as part of a private placement approved at the 2025 Annual General Meeting. This move is part of the company’s strategic financial maneuvers, potentially impacting its market positioning and shareholder value.

Adslot Ltd Announces Quotation of 25 Million Securities on ASX
Oct 21, 2025

Adslot Ltd has announced the application for the quotation of 25 million ordinary fully paid securities on the Australian Securities Exchange (ASX). This move is part of a transaction previously announced to the market, indicating a strategic step in the company’s financial operations. The issuance of these securities could potentially enhance Adslot’s market presence and provide additional capital for its business endeavors, impacting stakeholders by possibly increasing the liquidity and marketability of its shares.

Adslot Ltd Updates Director’s Securities Holdings
Oct 17, 2025

Adslot Ltd announced a change in the director’s interest, specifically regarding Andrew Dyer, whose indirect interest in securities has been updated. On October 11, 2025, 2,500,000 unlisted options held indirectly through Securities Markets Capital Pty Ltd lapsed, leaving him with 3,200,000 unlisted options exercisable at a different rate. This update reflects a shift in the director’s investment strategy and could impact the company’s governance and investor perceptions.

Adslot Ltd Announces Proposed Issue of 95 Million Unlisted Options
Oct 14, 2025

Adslot Ltd has announced a proposed issue of 95,000,000 unlisted options as part of a placement or other type of issue, with the proposed issue date set for October 15, 2025. This move is part of the company’s strategic financial operations and could potentially impact its market positioning by increasing its capital base, which may influence stakeholder interests and market perceptions.

Adslot Ltd Secures Shareholder Support at 2025 AGM
Oct 10, 2025

Adslot Ltd announced the results of its 2025 Annual General Meeting, where all resolutions were passed with the required majority. This outcome reflects strong shareholder support for the company’s strategic initiatives, including the re-election of directors and approval of various financial instruments, which could enhance Adslot’s market positioning and operational capabilities.

Adslot Ltd’s Transformative Year and Strategic Partnerships Propel Growth
Oct 10, 2025

Adslot Ltd has undergone significant transformation in FY25, achieving major milestones through strategic partnerships with companies like Viber and Goldvertise. These partnerships have positioned Adslot as a leader in self-service advertising. The company has also strengthened its financial position through a capital raise, streamlined operations, and focused on high-potential areas, moving closer to breakeven and laying the groundwork for sustainable growth.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Dec 18, 2025