Full-Year Revenue and Units Sold
Full year revenue of $1.2 billion (comparable to 2024) with traffic and units sold up 5% each; record units sold for the year.
Strong Gross Margins
Full year and fourth quarter gross margin of 60%, driven by operational efficiencies, lower production costs and disciplined promotional activity.
Record Adjusted EBITDA and Margins
Record adjusted EBITDA of $427 million, up ~1% year-over-year, representing a ~36% adjusted EBITDA margin for the year.
Robust Cash Generation and Balance Sheet Actions
Full year operating cash flow of $273 million (exceeding $250M target); ended year with $256 million in cash after retiring over $368 million of senior notes and completing $140M private placement (plus $60M raised post-year).
Wholesale Revenue Growth
Wholesale revenue grew 23% in 2025, driven by strength in Maryland and Pennsylvania and ramp in Ohio via production partner sales of branded products.
Branded Product and SKU Momentum
Sold over 50 million branded product units in 2025; launched 175+ new SKUs including Roll One Clutch (sold over 200,000 units in Florida in Q4) with positive initial sell-through in new markets.
Customer Engagement & Loyalty
Rewards program reached 915,000 members (Q4 growth +12%); rewards members spend ~2.5x more and comprised 78% of Q4 transactions; mobile app launched in Florida with 115,000+ downloads and 3.5 million user sessions in first 90 days.
Scale of Retail and Production Footprint
Exiting 2025 with 233 retail locations and over 4 million square feet of production capacity; plans to add at least 5 new retail locations, complete 5 relocations and refresh ~45 stores in 2026.